The campaign actually started at the end of February 2021, with a 15-second advertisement that encouraged persons to ‘Stop, Think, Before You Act’.
Today, March 21, 2021; however, a massive billboard promoting the campaign was launched at the roundabout in Road Town.
Notably on the billboard is a scene from the movie Black Panther where T’Challa/Black Panther, the King of Wakanda, engages in battle with the antagonist Erik ‘Killmonger’ Stevens aka N'Jadaka, who values power and dominance as paths to both liberation and self-actualisation.
Among those who attended the launch of the billboard were Premier and Minister of Finance, Hon Andrew A. Fahie (R1) and Minister for Transportation, Works and Utilities, Hon Kye M. Rymer (R5).
Foremost among several children in attendance was teenage philanthropist, Jaleel F. Cameron, who welcomed the campaign, noting that it would require a lot of teaching for persons to appreciate there are ways to solve conflicts other than violence.
Cameron also said he is disappointed with the high number of murders in the territory but admitted that at first he felt “numb” to the killings, but understands now that, with every death, people are adversely affected, including children.
The young man also expressed gratitude to organisations that are continuing to positively impact the territory’s youths, including Youth Empowerment Project (YEP).
Meanwhile, the campaign will also see the launch of a documentary titled 'Agents for Change', the production of a music video being led by Kamau A. Georges, along with other promotional materials.
The campaign is sponsored by the four Rotary clubs of the VI, Government of the Virgin Islands, Infinite Solutions, Royal Virgin Islands Police Force (RVIPF) and JAHPHIX multimedia solutions.