Beautiful Virgin Islands

Tuesday, Sep 16, 2025

Thai mango sticky rice sales surge after sweet treat’s Coachella cameo

Government seeks to capitalise on trend after rapper Milli eats dish on stage at US music festival
Bangkok’s famous Mae Varee mango sticky rice shop has barely kept up with demand over recent days. At one point, so many delivery drivers had lined up outside to collect orders that the police arrived, concerned that their bikes were blocking the traffic.

“Yesterday we needed to close the delivery orders from time to time because we couldn’t prepare [the rice] in time,” said Naparom Suntiparadorn, whose family own the shop. On Sunday, delivery orders were six or seven times higher than usual.

The frenzy came after the 19-year-old rapper Milli became the first Thai to perform solo at Coachella festival in California, and marked the occasion by eating the sweet treat on stage.

Her performance, including the way she mocked cliched stereotypes of Thailand (“I don’t ride an elephant”) and the Thai government, was applauded by many young Thais. “The country is good, people are good, our food is good but the government is bood [rotten],” she said.

Across Thailand, demand for mango sticky rice, one of the country’s best known desserts, has since rocketed. One popular food delivery app told Thai media that orders more than tripled in the 24 hours after Milli’s performance. Social media have been filled with images of the dessert: one meme replaced Bangkok’s Democracy Monument with an enormous mound of sticky rice, shielded by four slices of mango.

The government has sought to capitalise on the trend, despite Milli’s strong criticism of its leadership. The prime minister, Prayuth Chan-ocha, said the culture ministry may propose recognition of mango sticky rice – khao nieo mamuang, in Thai – as an item of Thai cultural heritage through Unesco.

“It’s important for Thailand to use its soft power abroad. We have plenty of resources that can be promoted on the international stage,” Prayuth said, according to the Bangkok Post.

For shops that sell the dessert, however, the buzz is a welcome relief. Before the pandemic, most of Mae Varee’s customers were tourists, Naparom said, but it has been relying on local customers as the travel sector is yet to recover.

She said the shop used the best ingredients from all over the country. “The rice needs to be in perfect shape, with no cracking. We clean it well and steam it. The coconut is from Surat Thani province. We simmer it. It tastes sweet, but not too sweet, and aromatic. Our mango is also aromatic. It has a natural sweetness. Our signature is we sprinkle crispy mung beans on top.”

Naparom would welcome Unesco recognition. “I guess it’s like a Thai massage in that you need to come here to Thailand to experience it,” she said. “It won’t taste the same if you eat it anywhere else.”
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
U.S. and Britain Poised to Finalize Over $10 Billion in High-Tech, Nuclear and Defense Deals During Trump State Visit
China Finds Nvidia Violated Antitrust Laws in Mellanox Deal, Deepens Trade Tensions with US
US Air Force Begins Modifications on Qatar-Donated Jet Amid Plans to Use It as Air Force One
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
Elon Musk Retakes Lead as World’s Richest After Brief Ellison Surge
U.S. and China Agree on Framework to Shift TikTok to American Ownership
London Daily Podcast: London Massive Pro Democracy Rally, Musk Support, UK Economic Data and Premier League Results Mark Eventful Weekend
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Musk calls for new UK government at huge pro-democracy rally in London, but Britons have been brainwashed to obey instead of fighting for their human rights
Elon Musk responds to post calling for the murder of Erika Kirk, widow of Charlie Kirk: 'Either we fight back or they will kill us'
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
USA: Office Depot Employees Refused to Print Poster in Memory of Charlie Kirk – and Were Fired
Proposed U.S. Bill Would Allow Civil Suits Against Judges Who Release Repeat Violent Offenders
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
French Debt Downgrade Piles Pressure on Macron’s New Prime Minister
US and UK Near Tech, Nuclear and Whisky Deals Ahead of Trump Trip
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
Anesthesiologist Left Operation Mid-Surgery to Have Sex with Nurse
Tens of Thousands of Young Chinese Get Up Every Morning and Go to Work Where They Do Nothing
The New Life of Novak Djokovic
The German Owner of Politico Mathias Döpfner Eyes Further U.S. Media Expansion After Axel Springer Restructuring
Suspect Arrested: Utah Man in Custody for Charlie Kirk’s Fatal Shooting
In a politically motivated trial: Bolsonaro Sentenced to 27 Years for Plotting Coup After 2022 Defeat
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
×