The First 'TikTok Election': Digital Campaigning in the 2024 UK General Election
In the 2024 UK general election, both Labour and Conservatives are investing heavily in digital media, including TikTok, Facebook, and YouTube, to engage voters. Labour has spent over one million pounds on digital ads in the last week, outpacing the Conservatives. TikTok is central to their strategies, with Labour utilizing memes and trending formats to attract younger audiences.
In the lead-up to the 2024 UK general election, both Labour and Conservative parties have significantly increased their focus on digital media campaigning, especially through platforms like TikTok, Facebook, YouTube, and Instagram.
Dubbed the first 'TikTok election,' this campaign sees both parties leveraging the social media giant to engage with voters, particularly the younger demographic.
Labour has outpaced the Conservatives, spending over one million pounds on digital advertising in the last week alone, compared to the Conservatives’ £350,206.
TikTok, despite not allowing paid political ads, plays a key role in their strategies, with Labour using memes and popular formats to attract viewers.
Experts believe Labour's digital strategy has been more effective so far, though some creators argue that the party occasionally misjudges the tone.
The effectiveness of these campaigns and their focus varies, with Labour appealing to younger audiences while the Conservatives focus on older voters.
The evolution of digital campaigning reflects a stark departure from traditional methods, emphasizing the need for robust online presence and micro-targeting in contemporary elections.
Dubbed the first 'TikTok election,' this campaign sees both parties leveraging the social media giant to engage with voters, particularly the younger demographic.
Labour has outpaced the Conservatives, spending over one million pounds on digital advertising in the last week alone, compared to the Conservatives’ £350,206.
TikTok, despite not allowing paid political ads, plays a key role in their strategies, with Labour using memes and popular formats to attract viewers.
Experts believe Labour's digital strategy has been more effective so far, though some creators argue that the party occasionally misjudges the tone.
The effectiveness of these campaigns and their focus varies, with Labour appealing to younger audiences while the Conservatives focus on older voters.
The evolution of digital campaigning reflects a stark departure from traditional methods, emphasizing the need for robust online presence and micro-targeting in contemporary elections.
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