Beautiful Virgin Islands

Tuesday, Jun 24, 2025

The Luxury Sneaker Brand that’s Devoted its Ethos to Sea Life Conservation

The Luxury Sneaker Brand that’s Devoted its Ethos to Sea Life Conservation

Independent British brand LØCI keeps the fashion-conscious consumer in mind by creating limited pairs of sustainable and vegan sneakers.

In 2021, fashion has seen one rapidly growing trend - and that’s sustainability. With the ongoing education about making conscious efforts for the benefit of Mother Earth, we don’t have to go into detail about how the overproduction of wearable goods causes a detrimental effect on the environment.

Oftentimes, you’ll come across articles about fast fashion production houses like Shein and Fashion Nova that discuss their problems with waste. However, many outlets tend to miss out on one of the main culprits of environmental pollution that’s right under our noses - shoes.

According to studies, more than 20 billion pairs of shoes are manufactured each year. Not only does the production of shoes pose a threat to the planet via the large amounts of carbon dioxide released into the air, accelerating climate change and global warming, but they also affect the vast majority of sea life.

Unfortunately, many toxins, chemicals, and fossil fuels are leaked into the ocean during the manufacturing process of shoe-making, poisoning the many innocent sea creatures that come across them.



Sneaker brand LØCI saw this and decided to lead the change by ensuring that their shoes are only made from vegan materials that do not harm sea life like bamboo for linings and cork for insoles and recycled plastic collected from polluted oceans in the Mediterranean and the Atlantic Coast of Africa.



Unlike most shoe brands that mass produce to retain sales, LØCI adopts a low volume output approach. By actively tracking their demand, the brand either scales up or down its production to limit potential waste. And what do you - the consumer - get out of this? A good conscience, knowing you're helping the environment, along with exclusive designer shoes that complement practically every outfit.



As part of their capsule collection, Twilight actress, environmentalist and designer, Nikki Reed, has partnered with LØCI to debut four limited-edition sneakers. For every pair of LØCIs bought, the brand will donate 10% of its profits towards protecting and conserving sea life via organisations like See Turtles and Mission Blue.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Macron and Merz: Europe must arm itself in an unstable world
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Airlines Evaluate Flight Cancellations Amid Escalating US-Iran Tensions
Starmer Invites Innovators to Join Government Talent Scheme
UK Economy’s Strong Opening Quarter Shows Signs of Cooling
Harrods Seeks Court Order to Secure Al Fayed Estate for Victims
BA and Singapore Airlines Cancel Dubai Flights Amid Middle East Tensions
Trump Faces Backlash from MAGA Base Over Iran Strikes
Meta Bets $14 B on Alexandr Wang to Drive AI Ambitions
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
FedEx Founder Fred Smith, ‘Heart and Soul’ of the Company, Dies at 80
Chinese Factories Shift Away from U.S. Amid Trump‑Era Tariffs
Pimco Seizes Opportunity in Japan’s Dislocated Bond Market
Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker
Global Coal Demand Defies Paris Accord Goals
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
BBC Demands Perplexity AI Immediately Stop Using Its Content
Telegram Founder: I Will Leave My Fortune to Over 100 of My Children
Political Turmoil Resurfaces in Belgium Amid Economic Concerns
Fed policymakers divided on timing of interest rate cuts
Trump signals imminent agreement with Harvard University
Inheritance tax referendum alarms Swiss billionaire community
Japan cancels bilateral security meeting amid US defence demands
AI skeptic Emily Bender warns that ‘the emperor has no clothes’
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
Plans to Sell Dutch Embassy in Bangkok Face Local Opposition
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump's $5 Million 'Trump Card' Visa Program Draws Nearly 70,000 Applicants
DGCA Finds No Major Safety Concerns in Air India's Boeing 787 Fleet
Airlines Reroute Flights Amid Expanding Middle East Conflict Zones
Elon Musk's xAI Seeks $9.3 Billion in Funding Amid AI Expansion
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Taiwan Imposes Export Ban on Chips to Huawei and SMIC
Israel has just announced plans to strike Tehran again, and in response, Trump has urged people to evacuate
Netanyahu Signals Potential Regime Change in Iran
Juncker Criticizes EU Inaction on Trump Tariffs
EU Proposes Ban on New Russian Gas Contracts
Analysts Warn Iran May Resort to Unconventional Warfare
×