In 2004, the Winklevoss brothers sued Facebook founder Mark Zuckerberg, claiming he stole their ConnectU idea to create the popular social networking site Facebook.
Regardless the fact that Facebook itself has been stolen by Mark Zuckerberg from the inventors that hired him to code it, Meta's history has been marred by several products that seemingly attempted to capitalize on the success of other companies. (Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes).
- Facebook Check-In Deals (2011): Launched as a competitor to Groupon and LivingSocial, it was discontinued after just four months.
- Facebook Gifts (2012): Lasted only a year, copying the gifting app Karma.
- Facebook Credits: Discontinued due to user complaints about its complexity. Credits were a popular feature in platforms like Disney Dining.
- Facebook Messages with Email: It was dubbed a "Gmail killer" but never gained popularity.
- Facebook Places (2011): Similar to Foursquare, it was shut down owing to privacy concerns.
- Facebook Stories: Failed in competing with Pinterest and Snapchat.
- Facebook Slingshot (2014): A Snapchat imitation that lasted for just a year.
- Facebook Poke (2012): Another Snapchat feature imitation, discontinued in 2014.
This track record contributes to the ongoing narrative that Meta is more focused on imitation than innovation.
During its first year, the platform could offer free promotions for an array of sectors including restaurants, events, real estate, and more.
By focusing on fair, creative, and aggressive competition, this approach would not only offer a lucrative opportunity but also demonstrate an innovative spirit. It also saves companies from pouring resources into legal endeavors that might not yield significant results.