Prime Minister and ministers put all options on the table as X’s Grok AI draws fire for producing sexualised deepfake images of women and children
The United Kingdom government has issued an unprecedented warning that
Elon Musk’s social media platform X could face a ban in Britain after its integrated artificial intelligence chatbot, Grok, was exploited to generate a surge of sexualised deepfake images involving women and minors.
The comments from senior ministers come amid mounting public outrage and regulatory pressure over the proliferation of non-consensual AI-generated content on the platform.
Prime Minister Sir Keir Starmer described the deepfake imagery as “disgusting” and said that “all options are on the table” to force X to take decisive action, including leveraging powers under the Online Safety Act to restrict access or even pursue an effective ban if the platform fails to curb harmful content.
Starmer’s intervention follows revelations that the Grok AI tool was being used to produce sexualised images by digitally altering photos of real people, including instances involving children and public figures, which regulators and advocacy groups say constitute unacceptable misuse.
Technology Secretary Liz Kendall echoed the government’s hard-line stance, condemning the deepfakes as “absolutely appalling and unacceptable in decent society” and urging X to address the problem urgently.
The UK media regulator, Ofcom, has been tasked with examining whether X and its AI arm, xAI, are complying with legal duties under the Online Safety Act to prevent the dissemination of illegal and harmful content and could launch enforcement actions, including access restriction orders.
In response to the controversy, X and xAI moved to restrict access to Grok’s image generation and editing features by making them available only to paying subscribers, requiring personal identification data.
However, the government and campaigners criticised the move as inadequate, with Downing Street describing it as effectively monetising harmful capabilities rather than addressing the underlying safety issues.
Ministers warned that should X fail to demonstrate rapid and effective safeguards against the creation and spread of sexualised deepfakes, authorities may pursue further measures ranging from fines to blocking the platform’s accessibility in the UK. :contentReference[oaicite:3]{index=3}