Beautiful Virgin Islands

Friday, Apr 03, 2026

Women are Shopping for Handbags with a Visible DNA

Women are Shopping for Handbags with a Visible DNA

Women's shopping survey shows that timeless, recognizable styles, like a Louis Vuitton monogram bag, are a must-have for fall.
11.03.2020

In our recent global women's shopping survey via Instagram, L'OFFICIEL asked our readers about the accessories that worked (and those that didn't) from the Fall/Winter 2020 collections. We covered everything-hats, jewelry, belts, and shoes-but, out of our 600,000-plus participants, 70 percent were dreaming about bags instead. While there were plenty of fun, new styles that will surely be a hit, our readers told us they are gravitating towards the classics. More specifically, shoppers are after heritage handbags that are instantly recognizable.

When we think of the It bags that have cemented themselves as perrenial fashion staples, it's not just the brands themselves that come to mind. With Bottega Veneta, we visualize its signature intreccio weave; Chanel conjures images of supple quilting; and Louis Vuitton will always be synonymous with its iconic monogram.



Louis Vuitton Since 1854 Dauphine MM bag photographed by Jennifer Livingston.

The precarity of our world has bled into our shopping choices, with 62 percent of women looking to invest in a timeless style rather than splurge on a fleeting trend. While we usually think of the former in terms of factors like color (think, neutrals that will always be wearable), it's worth considering that a bag's notoriety to its brand's namesake might be what makes it a classic instead. While neutral-colored and black bags were favored globally, 63 percent of women preferred monogram to monochrome in Louis Vuitton's Fall/Winter 2020 collection.

Whether as Louis Vuitton's withstanding Neverfull or newer bag styles, the French fashion house's interlocking LV monogram is a symbol of status and identity. What began as a pattern that symbolized durable luxury thanks to the label's first product, luggage, in 1854, the monogram became its own character in the fashion world, expanding beyond the label. For Fall/Winter 2020, Creative Director Nicolas Ghesquière introduced a new homage to the maison's heritage through the Since 1854 monogram collection, with a bold monochrome pattern just as recognizable as its classic LV print.



Defining a bag as "classic" usually implies that there's history behind it. Gucci's Jackie 1961 bag, recently reimagined by Alessandro Michele, will always have roots in American fashion icon Jacqueline Kennedy Onassis, and the Birkin bag, arguably the most valuable piece of fashion real estate, is similarly remembered as an ode to actress Jane Birkin. However, newer classics like Jacquemus' Le Chiquito and Telfar's shopping totes have also gained their status through their vibrant and passionate communites, making it impossible not to add them to our wish lists. Whatever their claims to fame may be, recognizable styles are certainly piquing our interest this season.

                                



    

                        

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Trump’s Strategic Pressure on UK Seen as Push for Stronger Alignment and Fairer Terms
UK Focuses on Trade Finance to Secure Critical Materials for Defence and Energy Sectors
Majority of UK Businesses Hit by Middle East Conflict While Confidence Holds Firm
UK Royal Navy Faces Renewed Scrutiny as Debate Intensifies Over Capability and Readiness
Reform UK Faces Mounting Distractions as Policy Agenda Struggles to Gain Traction
Investigation Launched Into Northern Cyprus IVF Clinics After UK Families Receive Incorrect Sperm
International Meeting Issues Unified Call to Safeguard Navigation Through Strait of Hormuz
Potential Strait of Hormuz Closure Raises Concerns Over UK Food and Medicine Supply Chains
UK Leads Coalition of Over Forty Nations Urging Iran to Reopen Strait of Hormuz
UK Secures Tariff-Free Access for Medicines in Landmark US Pharma Trade Agreement
King Charles III Invited to Address Joint Session of U.S. Congress in Rare Diplomatic Honor
Debate Grows Over Whether Expanded North Sea Drilling Can Reduce UK Energy Bills
UK Faces Heightened Risk of Jet Fuel Shortages, Airline Chief Warns
UK Ends Police Investigations into Lawful Social Media Posts After Review Finds Overreach
Abramovich Moves to Establish Charity for Frozen Chelsea Sale Proceeds Amid UK Dispute
Starmer Reaffirms NATO Commitment While Responding to Trump’s Strategic Critique
UK Aid Reductions Raise Fears of Severe Human Impact Across Parts of Africa
UK Signals Renewed Push for EU Cooperation as Iran Conflict Reshapes Security Landscape
Bank of England Signals Caution as Bailey Advises Markets Against Expecting Rate Hikes
UK to Convene Global Coalition to Restore Shipping Through Strait of Hormuz
Trump Signals Possible NATO Reassessment, Emphasizes Stronger U.S. Strategic Autonomy
Australia Joins British-Led Efforts to Reopen Strait of Hormuz Amid Escalating Tensions
King Charles Plans US State Visit as UK Strengthens Ties with Trump Leadership
UK Regulator Launches Investigation Into Microsoft’s Business Software Practices
Kanye West Set for High-Profile Return to UK Stage at Wireless Festival
Trump Presses Europe to Strengthen Commitment as Iran Conflict Escalates
UK to Deploy Additional Troops to Middle East Amid Rising Regional Tensions
UK Authorities Face Claims of Heavy-Handed Measures in Monitoring Released Pro-Palestine Activists
Trump Calls on UK to Secure Its Own Energy as Iran Conflict Intensifies
Nigel Farage Declines Invitation to UK Conservative Conference Led by Liz Truss
Trump Warns Allies to Take Responsibility as Rift Deepens with UK and France Over Iran Conflict
How Britain’s Prime Minister Controls U.S. Bomber Access in Escalating Iran Conflict
Trump Urges Allies to Secure Their Own Oil Supplies as Hormuz Crisis Disrupts Global Energy
Russia Expels British Diplomat as UK Pushes Back Against Pressure
White House App Faces Scrutiny After Claims of Continuous User Location Tracking
BBC Faces Scrutiny Over Allegations of Paid Content Linked to Saudi Arabia
UK-France Coastal Patrol Agreement Nears Breakdown Amid Migration Pressures
UK Police Detain Pro-Palestine Activist Again Weeks After Bail Release
FTSE 100 Advances as Energy and Mining Shares Gain Amid Middle East Tensions
Eli Lilly Seeks UK Pricing Deal to Unlock Renewed Pharmaceutical Investment
Three Arrested in UK After Massive Cocaine Haul Discovered Hidden in Banana Shipment
UK Fuel Prices Poised for Further Surge Amid Global Energy Pressures
Apple Subsidiary Penalized by UK Authorities for Breach of Moscow Sanctions
Western Allies Intensify Coordinated Sanctions Strategy Against Russia
UK Lawmakers Face Criticism Over Renewed Push for Social Media Restrictions
Starmer Signals UK Crackdown on Addictive Social Media Features
Rising Costs Push One in Five UK Hospitality Businesses to the Brink of Closure
Man Arrested on Suspicion of Attempted Murder After Car Strikes Pedestrians in UK, Injuring Seven
Escalating Conflict Involving Iran Tightens Fiscal Pressures and Highlights UK Economic Vulnerabilities
UK Moves to Confront Russian ‘Shadow Fleet’ Operating in Its Waters
×