Beautiful Virgin Islands

Monday, Jul 14, 2025

Wray Ward Unveils New Adaptive Reuse Office in Charlotte, North Carolina

Wray Ward Unveils New Adaptive Reuse Office in Charlotte, North Carolina

After months spent working from home, employees at the noted marketing communications agency Wray Ward welcomed the opportunity to explore their new (socially-distanced) office in the FreeMoreWest area of Charlotte, North Carolina.

The 2317 Thrift Road location, which is the agency's most spacious and versatile yet at 39,000 square feet, features plenty of space to work and collaborate-inside and out-as well as an in-house production studio and rooftop deck.

            

“In a really rough year, this office has really become a bit of hope and inspiration,” says Jennifer Appleby, president and chief creative officer of Wray Ward. “We were fortunate to have the opportunity to think through how we might pivot a little [given the COVID-19 pandemic] to align the new office with what was happening in the world." she adds. For protective measures, the agency integrated an air purification technology by Global Plasma Solutions and worked with architecture firm Redline Design and property owner LPA Urban to integrate VELUX modular skylights, which open to bring in fresh air and natural light.

Throughout the space, Wray Ward chose to incorporate products from its vast portfolio of brands, including Hunter Douglas (LEVOLOR) window shades, Sherwin-Williams paint, Floor & Decor tile, CR Laurence hardware and handles, Moen faucets, and Glen Raven’s Sunbrella fabric. The office also reflects the brand's signature orange color scheme while introducing soft neutrals and new hues, such as a vibrant teal blue.

“This project was truly unique in that the partnership between a design and architecture firm and a creative marketing firm bolstered a collaborative approach in creating a cohesive vision of the space that embodies the brand down to the last detail,” says Brooks Runkle, architect at Redline Design. To bring Wray Ward's vision to life, the design team renovated an existing 20,000-square-foot industrial structure from the 1950s and melded it with a newly constructed two-story building. “We saw how the building has two lives and were excited to see an old building becoming new again before our eyes as we got deeper and deeper into the process," he adds. The resulting office is warm and inviting, while hinting at its industrial roots.

            

The industrial features of the original building were incorporated into the design, such as the exposed ceilings and original brick walls. Photography courtesy of Wray Ward.

            

Pops of color, such as the seat cushions in these secluded workspaces, appear throughout the office. Photography courtesy of Wray Ward.

            

Natural lights floods into the office Town Hall, which features blackout shades and stadium-style seating for events and collaborative discussions. Photography courtesy of Wray Ward.

            

A geometric backsplash creates a visual statement above the sink. Photography courtesy of Wray Ward.

            

The 3,000-square-foot studio features load-in garage doors, ample natural light with blackout capabilities, and concrete floors to easily move equipment, props and people throughout the space. Photography courtesy of Wray Ward.

            

On the exterior, wood and metal details create strong vertical lines that lead the eye toward the agency’s logo. Photography courtesy of Wray Ward.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Air India Pilot’s Mental Health Records Under Scrutiny
Google Secures Windsurf AI Coding Team in $2.4 Billion Licence Deal
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
South African Police Minister Suspended Amid Organised Crime Allegations
Nvidia CEO Claims Chinese Military Reluctance to Use US AI Technology
Hong Kong Advances Digital Asset Strategy to Address Economic Challenges
Australia Rules Out Pre‑commitment of Troops, Reinforces Defence Posture Amid US‑China Tensions
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
U.S. Resumes Deportations to Third Countries After Supreme Court Ruling
Excavation Begins at Site of Mass Grave for Children at Former Irish Institution
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Trump Defends Attorney General Pam Bondi Amid Epstein Memo Backlash
Renault Shares Drop as CEO Luca de Meo Announces Departure Amid Reports of Move to Kering
Senior Aides for King Charles and Prince Harry Hold Secret Peace Summit
Anti‑Semitism ‘Normalised’ in Middle‑Class Britain, Says Commission Co‑Chair
King Charles Meets David Beckham at Chelsea Flower Show
If the Department is Really About Justice: Ghislaine Maxwell Should Be Freed Now
NYC Candidate Zohran Mamdani’s ‘Antifada’ Remarks Spark National Debate on Political Language and Economic Policy
President Trump Visits Flood-Ravaged Texas, Praises Community Strength and First Responders
From Mystery to Meltdown, Crisis Within the Trump Administration: Epstein Files Ignite A Deepening Rift at the Highest Levels of Government Reveals Chaos, Leaks, and Growing MAGA Backlash
Trump Slams Putin Over War Death Toll, Teases Major Russia Announcement
Reparations argument crushed
Rainmaker CEO Says Cloud Seeding Paused Before Deadly Texas Floods
A 92-year-old woman, who felt she doesn't belong in a nursing home, escaped the death-camp by climbing a gate nearly 8 ft tall
French Journalist Acquitted in Controversial Case Involving Brigitte Macron
Elon Musk’s xAI Targets $200 Billion Valuation in New Fundraising Round
Kraft Heinz Considers Splitting Off Grocery Division Amid Strategic Review
Trump Proposes Supplying Arms to Ukraine Through NATO Allies
EU Proposes New Tax on Large Companies to Boost Budget
Trump Imposes 35% Tariffs on Canadian Imports Amid Trade Tensions
Junior Doctors in the UK Prepare for Five-Day Strike Over Pay Disputes
US Opens First Rare Earth Mine in Over 70 Years in Wyoming
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
Bitcoin Reaches New Milestone of $116,000
Biden’s Doctor Pleads the Fifth to Avoid Self-Incrimination on President’s Medical Fitness
Grok Chatbot Faces International Backlash for Antisemitic Content
Severe Heatwave Claims 2,300 Lives Across Europe
NVIDIA Achieves Historic Milestone as First Company Valued at $4 Trillion
Declining Beer Consumption Signals Cultural Shift in Germany
Linda Yaccarino Steps Down as CEO of X After Two Years
US Imposes New Tariffs on Brazilian Exports Amid Political Tensions
Azerbaijan and Armenia are on the brink of a historic peace deal.
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Weinstein Victim’s Lawyer Says MeToo Movement Still Strong
U.S. Enacts Sweeping Tax and Spending Legislation Amid Trade Policy Shifts
Football Mourns as Diogo Jota and Brother André Silva Laid to Rest in Portugal
×