Beautiful Virgin Islands

Wednesday, Nov 26, 2025

Apple threatened Facebook ban over slavery posts on Instagram

Apple threatened Facebook ban over slavery posts on Instagram

Apple threatened to remove Facebook's products from its App Store, after the BBC found domestic "slaves" for sale on apps, including Instagram, in 2019.

The threat was revealed in the Wall Street Journal's (WSJ) Facebook Files, a series of reports based on its viewing of internal Facebook documents.

Facebook says it prohibits human exploitation "in no uncertain terms".

It says it has been "combating human trafficking on our platform for many years".

The firm added: "Our goal remains to prevent anyone who seeks to exploit others from having a home on our platform."

Hashtag slavery


The BBC News Arabic investigation exposed a booming online black market in the illegal buying and selling of domestic workers.

It shed light on a world in which women endured a life of servitude and were kept behind closed doors, deprived of their basic rights, unable to leave and at risk of being sold to the highest bidder. Experts said these conditions amounted to slavery.

The trade was carried out using a number of apps including Facebook-owned Instagram.

The posts and hashtags used for sales were mainly in Arabic, and shared by users in Saudi Arabia and Kuwait.

The women were often categorised by race, and available to buy for a few thousand dollars.

The WSJ reported that following the BBC investigation, Apple told Facebook to do more to tackle human trafficking.

It said the social media giant only took "limited action" until "Apple Inc. threatened to remove Facebook's products from the App Store, unless it cracked down on the practice".

The BBC has approached Apple about the claim.

The paper also quoted a 2019 internal report from Facebook, suggesting that the social media giant knew about, and had been investigating, the online slave trade before the BBC got in contact.

In the report, a Facebook researcher writes: "Was this issue known to Facebook before BBC inquiry and Apple escalation?

"Yes. Throughout 2018 and [the first half of] 2019 we conducted the global Understanding Exercise in order to fully understand how domestic servitude manifests on our platform across its entire life cycle: recruitment, facilitation, and exploitation."

After the 2019 BBC report, Facebook banned the main hashtag used for the trade and removed hundreds of accounts from Instagram.

"We will continue to work with law enforcement, expert organisations and industry to prevent this behaviour on our platforms," it said in response to the investigation.

However, at the time the story was published the BBC found women were still advertised for sale on the platform.

Apple acts


The BBC also alerted Google and Apple, as apps in which women were listed for sale were available via their smartphone app stores.

The illegal sales are a clear breach of the US tech firms' rules for app developers and users - both firms said they worked with the developers to prevent illegal activity.

Google said it was "deeply troubled" by the findings, Apple said it expected developers to take "immediate corrective actions".

A domestic worker advertised for sale on Instagram
Facebook's response

Following the concerns raised by the BBC and Apple in 2019, Facebook "began moving faster", the WSJ said.

It added that "a proactive sweep" looking for human trafficking "found more than 300,000 instances of potential violations and disabled more than 1,000 accounts".

The BBC report also prompted questions from the United Nations.

In its June 2020 response to these, Facebook wrote: "Following an investigation prompted by an inquiry from the BBC, we conducted a proactive review of our platform. We removed 700 Instagram accounts within 24 hours, and simultaneously blocked several violating hashtags."

The following month the company said it removed more than 130,000 pieces of Arabic-language speech content related to domestic servitude in Arabic on both Instagram and Facebook.

It added that it had also developed technology that can proactively find and take action on content related to domestic servitude - enabling it to "remove over 4,000 pieces of violating organic content in Arabic and English from January 2020 to date".


BBC News Arabic’s undercover investigation exposed the buying and selling of domestic workers in the Gulf


Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
UK Economy Stalls as Reeves Faces First Budget Test
UK Economy’s Weak Start Adds Pressure on Prime Minister Starmer
UK Government Acknowledges Billionaire Exodus Amid Tax Rise Concerns
UK Budget 2025: Markets Brace as Chancellor Faces Fiscal Tightrope
UK Unveils Strategic Plan to Secure Critical Mineral Supply Chains
UK Taskforce Calls for Radical Reset of Nuclear Regulation to Cut Costs and Accelerate Build
UK Government Launches Consultation on Major Overhaul of Settlement Rules
Google Struggles to Meet AI Demand as Infrastructure, Energy and Supply-Chain Gaps Deepen
Car Parts Leader Warns Europe Faces Heavy Job Losses in ‘Darwinian’ Auto Shake-Out
Arsenal Move Six Points Clear After Eze’s Historic Hat-Trick in Derby Rout
Wealthy New Yorkers Weigh Second Homes as the ‘Mamdani Effect’ Ripples Through Luxury Markets
Families Accuse OpenAI of Enabling ‘AI-Driven Delusions’ After Multiple Suicides
UK Unveils Critical-Minerals Strategy to Break China Supply-Chain Grip
Taylor Swift’s “The Fate of Ophelia” Extends U.K. No. 1 Run to Five Weeks
UK VPN Sign-Ups Surge by Over 1,400 % as Age-Verification Law Takes Effect
Former MEP Nathan Gill Jailed for Over Ten Years After Taking Pro-Russia Bribes
Majority of UK Entrepreneurs Regard Government as ‘Anti-Business’, Survey Shows
UK’s Starmer and US President Trump Align as Geneva Talks Probe Ukraine Peace Plan
UK Prime Minister Signals Former Prince Andrew Should Testify to US Epstein Inquiry
Royal Navy Deploys HMS Severn to Shadow Russian Corvette and Tanker Off UK Coast
China’s Wedding Boom: Nightclubs, Mountains and a Demographic Reset
Fugees Founding Member Pras Michel Sentenced to 14 Years in High-Profile US Foreign Influence Case
WhatsApp’s Unexpected Rise Reshapes American Messaging Habits
United States: Judge Dressed Up as Elvis During Hearings – and Was Forced to Resign
Johnson Blasts ‘Incoherent’ Covid Inquiry Findings Amid Report’s Harsh Critique of His Government
Lord Rothermere Secures £500 Million Deal to Acquire Telegraph Titles
Maduro Tightens Security Measures as U.S. Strike Threat Intensifies
U.S. Envoys Deliver Ultimatum to Ukraine: Sign Peace Deal by Thursday or Risk Losing American Support
Zelenskyy Signals Progress Toward Ending the War: ‘One of the Hardest Moments in History’ (end of his business model?)
U.S. Issues Alert Declaring Venezuelan Airspace a Hazard Due to Escalating Security Conditions
The U.S. State Department Announces That Mass Migration Constitutes an Existential Threat to Western Civilization and Undermines the Stability of Key American Allies
Students Challenge AI-Driven Teaching at University of Staffordshire
Pikeville Medical Center Partners with UK’s Golisano Children’s Network to Expand Pediatric Care
Germany, France and UK Confirm Full Support for Ukraine in US-Backed Security Plan
UK Low-Traffic Neighbourhoods Face Rising Backlash as Pandemic Schemes Unravel
UK Records Coldest Night of Autumn as Sub-Zero Conditions Sweep the Country
UK at Risk of Losing International Doctors as Workforce Exodus Grows, Regulator Warns
ASU Launches ASU London, Extending Its Innovation Brand to the UK Education Market
UK Prime Minister Keir Starmer to Visit China in January as Diplomatic Reset Accelerates
Google Launches Voluntary Buyouts for UK Staff Amid AI-Driven Company Realignment
UK braces for freezing snap as snow and ice warnings escalate
Majority of UK Novelists Fear AI Could Displace Their Work, Cambridge Study Finds
UK's Carrier Strike Group Achieves Full Operational Capability During NATO Drill in Mediterranean
Trump and Mamdani to Meet at the White House: “The Communist Asked”
Nvidia Again Beats Forecasts, Shares Jump in After-Hours Trading
Wintry Conditions Persist Along UK Coasts After Up to Seven Centimetres of Snow
UK Inflation Eases to 3.6 % in October, Opening Door for Rate Cut
UK Accelerates Munitions Factory Build-Out to Reinforce Warfighting Readiness
UK Consumer Optimism Plunges Ahead of November Budget
A Decade of Innovation Stagnation at Apple: The Cook Era Critique
×