Beautiful Virgin Islands

Wednesday, Aug 05, 2026

Here's why publishers, lawmakers, and tech execs are all monitoring Facebook's Australian blockade

Here's why publishers, lawmakers, and tech execs are all monitoring Facebook's Australian blockade

The eyes of the news industry are trained on Australia right now. What's happening in the country, regarding proposed regulation to force Big Tech to pay news publishers, will have ramifications all around the world.

I spoke with execs on both sides of this issue on Wednesday, and they are all in agreement about that: In the words of one source, regulators in other countries "all want to cut and paste" Australia's proposed News Media Bargaining Code.

"We are expecting a big push in the US in the new Congress," David Chavern, the head of a trade group for newspapers, tweeted Wednesday.

So what is this all about? If you haven't been following along, here's the story in a few sentences: Large publishers, led by Rupert Murdoch's News Corp, have been pushing to get paid by Google and Facebook, since the tech platforms profit by running ads alongside links to news content. The tech companies have been objecting, saying this payment plan would break how the web works, but they've come up with alternatives to compensate some news producers.

Some of their allies have likened it to a shakedown. The NYT's Damien Cave has a recap from Sydney here. Now to Wednesday's developments:

"This post can't be shared"


Kerry Flynn writes: "What is Facebook without news? People and publishers in Australia are now finding out. What was once Facebook leadership's suggested outcome in response to Australia's bargaining code became a reality on Wednesday. When users in Australia tried to post news article, a message popped up that reads, "This post can't be shared." The same went for people all around the world when they tried to post news from Australian publishers.

And all news publisher pages in Australia are now empty. So are other news-adjacent pages that seem to have been swept up in this action by mistake.

In a thread on Twitter -- a platform still permissible for sharing news in Australia and elsewhere -- Facebook exec Campbell Brown wrote, "Our goal was to find resolution that strengthened collaboration with publishers, but the legislation fails to recognize fundamental relationship between us & news organizations."

This legislation is not yet law. But FB is taking action on its own terms. Its argument is that publishers choose to post news and make money from doing so.

In a blog post, FB's William Easton suggested that "the value exchange between Facebook and publishers runs in favor of the publishers." Even so, Facebook had been starting to pay some publishers for their content through Facebook News. Brown and Easton said in their separate blog posts that Facebook had been planning to launch that product in Australia. But now they're focused on other countries.

>> According to the Australian Financial Review, "Nine and News Corp were both on the cusp of inking agreements with the Silicon Valley giant, according to industry sources. But in this game of global brinkmanship between a sovereign government and gigantic corporation, Facebook is desperate to avoid setting a precedent for other countries to plunder its rich revenues..."

Google, on the other hand...


Facebook's drastic action was in stark contrast to an earlier announcement on Wednesday from Google. Instead of following through on its threat to shut down search in the country, Google has been cozying up with Australian publishers, including Murdoch. News Corp and Google announced a three-year deal in which the tech giant will pay to license content from Murdoch's brands in Australia and other countries. This means that News Corp is participating in Google's News Showcase, a new product where publishers curate content, and partnering on developing a subscription platform, sharing ad revenue and investing in audio and video journalism. This way, Google technically isn't paying for links, it's paying for something separate.

>> Earlier this week, Australia's Seven West Media and Nine Entertainment signed licensing deals with Google for News Showcase...

>> Note what News Corp chief Robert Thomson said earlier this month: "New terms of trade will be introduced" in Australia "but that debate now extends across the globe. There is not a single serious digital regulator anywhere in the world who is not examining the opacity of algorithms, the integrity of personal data, the social value of professional journalism, and the dysfunctional digital ad market..."

Will the FB blockade be temporary?


-- ABC Managing Editor David Anderson's statement: "We will continue our discussions with Facebook today following this development..."

-- Casey Newton tweeted: "I expect this will be temporary. In the meantime, though, there are worse things than Australians getting their news from somewhere other than Facebook." In his newsletter, he argued that the Google/News Corp deal is bad for journalism...

-- Emily Bell tweeted: Facebook is "not a consistently pro-democratic company, and it is not an accountability platform. It also does not fundamentally care about or respect journalism. It is an advertising company..."

-- Mike Isaac wrote: "I am fascinated to see what sort of information — misinformation? — fills the void in countries that will no longer allow news publisher link sharing..."

A profound reminder of FB's power


Donie O'Sullivan writes: "Specifics of this case aside.... this is a reminder of the huge role Facebook plays in our lives and in our discourse. From staying in touch with friends, to where we get news, to where the seeds of an insurrection can be sowed. Given its size, influence, and importance, we are going to see the company at the center of more and more existential and fundamental debates about how we communicate and how we are informed and misinformed in the 21st century..."

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Spain and Morocco Trade Blame After 72,000 Migrants Enter Ceuta
Met Police Investigated Journalist Who Questioned Cambridge Professor
Badenoch Defends Tory Candidate Jailed for Antisemitic Abuse of Luciana Berger
NHS Spends £240m a Year Storing Paper Records Despite Digital Push
Apple Seeks Court Order to Stop OpenAI Using Alleged Trade Secrets
Breaking With the Past: One of the World’s Smallest Countries Changes Its Name
AI Is Remaking the US Economy, From GDP Growth to iPhone Prices
Comcast: Tied to a Chair and Hit in the Face With Cake: The Regular Humiliation Ritual at the US Corporate Giant
Aston Martin Faces Legal Threat Over £550m Rescue Deal
Reform UK Wants the Royal Navy to Return Channel Boats to France
US and Japan Step In to Support the Yen in Rare Joint Intervention
The AI Pricing Problem: Companies Cannot Predict Their Own Bills
Europe’s Heat and Drought Are Now Disrupting Power, Shipping and Tourism
Apple’s OpenAI Lawsuit Becomes a Public Fight Over AI Hardware
UK Man Jailed After Keeping His Mother’s Body in a Freezer and Claiming £78,000
A SpaceX Rocket Is About to Crash Into the Moon — and Scientists Hope to Watch
World War II munitions discovered after wildfires in southern France
BP profits reach four-year high amid Middle East conflict
Europe’s Drying Rivers Trigger Power Cuts, Factory Shutdowns and Wildfire Emergencies
Nigel Farage Expresses Openness to Potential Alliance with Restore Britain
Triple Lock Lifts UK State Pension but Leaves a Wider Retirement Gap
Danube Drought Forces Hungary’s Paks Nuclear Plant Into Full Shutdown
Ceuta Death Toll Rises as Spain and Europe Clash Over Border Response
Cuba’s Grid Fails Again as Fuel Crisis Deepens
Nazca Lines Flight Crash Kills Thirteen as Peru Suspends Aerodiana
Modern Slavery Decisions Broaden the Al Fayed Inquiry’s Frame
FIFA’s Retreat Leaves a Larger Question Over Who Guards the Game
Two Firefighting Crew Members Die in Helicopter Collision West of Athens
Ceuta Border Surge Recasts Europe’s Migration Debate
Burnham Promises a Harder Channel Response as Crossings Test His New Government
Finland Deploys Commercial-Scale Thermal Batteries Using Crushed Rock to Store Renewable Grid Energy
Valued at $109 Million: F-35B Fighter Jet Crashes in Southern California
Andy Burnham has Announces Plans to Redistribute Income Tax Revenue to English Mayors
Early-Release Scheme Faces Fresh Scrutiny as Reoffending and Prison Recalls Rise
Police Phone Checks Followed Report on Murder of MI5 Agent Inside Sinn Féin
Archbishop of Canterbury Reaffirms £100 Million Reparative Justice Fund During Ghana Visit
Drought Status Extended Across All of Wales as Heat and Dry Weather Deepen Environmental Strain
Record-Low Danube Exposes Probable Mammoth Remains in Bulgaria
US Says It Has Carried Out Heavy Strikes on Iran After Attempted Attacks on Its Forces
The chief executive of the popular gaming company laid off many employees and his pay rose to 38 million dollars
The World's Most Terrifying Smartphone: Recording, Documenting, and Reporting to the Regime
The AI User Nightmare: Private Claude Conversations Leaked to the Internet
UK: Former Football Association Leaders Call for World Cup Boycott Over FIFA Privatization Plan
Forbidden Love: China severs millions from their virtual partners
Over 24 Hours in the Air: Qantas Airbus Completes Record-Breaking Test Flight
Zuckerberg Opposes US Ban on Chinese AI Models and Warns of Regulatory Capture
Massive Wildfires Ravage Southern Europe: Fatalities in Greece and Evacuations Across France, Spain, and Turkey
Trump says Israel ‘would not survive’ without US
France Evacuates Atlantic Coast Resorts as Wildfire Risk Rises Again
Magnitude 7.1 Earthquake Strikes Kumamoto as Rescuers Search Collapsed Buildings
×