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Labour Leads in Online Election Campaign
Labour's use of platforms like TikTok gives them an edge in the 2024 election campaign. Their video mocking the Conservatives' national service policy gained 4.5 million views, far surpassing Tory content. Labour's nimble strategy, including significant ad spending and successful fundraising, has set the pace for a vigorous digital campaign.
Labour's innovative use of digital platforms like TikTok is giving them the upper hand in the 2024 general election campaign.
A video on Labour's TikTok account mocking the Conservatives' national service policy gained 4.5 million views and almost 700,000 likes, far surpassing Conservative content.
Labour's digital strategy appears more nimble and effective, focusing on targeted online ads.
In the first week, Labour outspent the Conservatives on Google/YouTube and Facebook ads significantly.
Additionally, Labour raised over one million pounds within 48 hours of the election announcement, mobilizing supporters through targeted email and social media campaigns.
As the election progresses, both parties are expected to intensify their digital efforts to reach and engage voters online.
A video on Labour's TikTok account mocking the Conservatives' national service policy gained 4.5 million views and almost 700,000 likes, far surpassing Conservative content.
Labour's digital strategy appears more nimble and effective, focusing on targeted online ads.
In the first week, Labour outspent the Conservatives on Google/YouTube and Facebook ads significantly.
Additionally, Labour raised over one million pounds within 48 hours of the election announcement, mobilizing supporters through targeted email and social media campaigns.
As the election progresses, both parties are expected to intensify their digital efforts to reach and engage voters online.
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