Beautiful Virgin Islands


Netflix says new password sharing rules were posted by accident

Netflix says new password sharing rules were posted by accident

Netflix may be home to popular shows like Squid Game and Stranger Things, but its attempts to get fans to pay up for their own accounts has not gone down well.

Netflix has said that updated measures to crack down on password sharing were posted by mistake.

Following widespread disappointment on social media, with many threatening to cancel their memberships, the streaming giant claimed some new account rules being trialled in other countries had accidentally been added to its help pages elsewhere.

While subscribers have been expecting the company to introduce anti-password sharing regulations since last year, when the platform started talking tough during a lull in memberships, the extent of the crackdown revealed earlier this week caught some by surprise.

Among the changes was a feature to let users add subaccounts for up to two people they don't live with, which essentially aims to monetise how subscribers have been sharing passwords for years.

It's been testing in parts of South America and costs the equivalent of an extra £2-£3 a month.

Netflix - home to shows like The Crown, Squid Game, and Stranger Things - said a help page about "paid sharing" coming to other countries went live elsewhere "for a brief time", and had since been removed.

To enforce the crackdown, Netflix wants to treat devices which use your account as trusted. In practice, this means using them on your home wifi network on a regular basis.

You would need to open the app and watch something on the trusted device at least once every 31 days, or risk a consistent barrage of verification requests to ensure nobody outside your household is using your account.

Squid Game is one of Netflix's most popular shows.

Why is Netflix doing this?

Despite the backlash, Netflix is still expected to take password sharing more seriously this year.

In December, the Intellectual Property Office clarified that password sharers may indeed be breaking copyright law, however it's down to the streaming services themselves to enforce it.

Netflix has started trying to tempt account sharers to make the move of their own accord by letting people transfer profiles from one account to another.

With more competition from the likes of Disney+ and Amazon Prime, and the cost of living crisis, the company is looking for ways to boost revenue and grow its subscriber base, which stands at more than 230 million.

But it's not gone down well with fans, who have been quick to point to a 2017 tweet in which Netflix proudly proclaimed: "Love is sharing a password."

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Bodyguard of UK Prime Minister Arrested for Alleged Election Betting
I have a dream, MLK inspiring speech
Global Displacement Crisis: Record Numbers in 2023
Aretha Franklin, Marvis Staples - Oh Happy Day
Muslim Community Leader Criticizes Nigel Farage for Undermining Muslims
BVI Freedom Song
Melinda Gates Discusses 'Horrible' Divorce from Bill Gates
Billy Preston - You Can't Beat God Giving (Live)
Child Obesity Surge in England: A Deep Concern
VIRGIN ISLANDS REGGAE CARIBBEAN RIDDIMZ
U.S. Sues Adobe Over Hard-to-Cancel Subscriptions
Oh Happy Day Edwin Hawkins - Anthony Brown w FBCG Combined Choir
Deadly Heat Wave Claims Dozens of Lives During Hajj Pilgrimage in Mecca
'Stand by Me' performed by Karen Gibson and The Kingdom Choir
Here are today's top worldwide stories you don’t want to miss:.
National Anthem of the British Virgin Islands - Oh, Beautiful Virgin
World’s Largest Pilot Union Calls to Eliminate Terms Like ‘Cockpit’ and ‘Manpower’ for Equity
Hello Dolly
Woman Suing UK Intel Services Denies China Spy Allegations
for KING & COUNTRY - Amen (Reborn) [feat. Lecrae & The WRLDFMS Tony Wi
Iran Sentences Nobel Laureate Narges Mohammadi to 1-Year Prison Term for Propaganda
Bob Marley - Get Up Stand Up
News roundup
Yes He Can
Good day, everyone! We've got some gripping stories for you today, spanning from the Middle East to Europe, and even a touch of Hollywood.
What A Friend We Have In Jesus
Britain’s Refugee Visa Rules Stranding Children in War Zones
Unforgettable
UK Elections Predict ‘Electoral Extinction’ for PM Sunak’s Conservative Party
Touch The Hem Of His Garment
Italian Activist Ilaria Salis Returns Home After Election to European Parliament
The Lord's Prayer
Good morning!
THE GOD MOVEMENT...BEAUTIFUL BVI
England Faces Serbia in Euro Opener with Defensive Concerns
Siyahamba
Dermatologist Warns Against Sunbed Usage
Ray Charles And The Voices Of Jubilaton, Oh, Happy Day
Fake Pro-Reform UK Social Accounts and Their Influence on Elections
Ramblin' Rose
UK Man Jailed for Non-Consensual Condom Removal
Protoje - Who Knows ft. Chronixx
Reform UK Surpasses Conservatives in Historic Poll
Pressure - Virgin Islands Nice
US, Britain, Canada Accuse Russia of Interference in Moldova’s Election
Phil Wickham - House Of The Lord
Taylor Swift Fans Create Seismic Activity in Edinburgh
My God Is Real (Yes, God Is Real)
Sunak Aide Under Investigation for Election Bet
The Lion King Circle of Life by LEBO M. — LIVE at the HAVASI Symphonic
Labour Leader Starmer Focuses on Wealth Creation for Upcoming UK Elections
Louis Armstrong - When The Saints Go Marching In
G7 to Use Frozen Russian Assets for $50 Billion Ukraine Aid
Kanye West Sunday Service - hallelujah, salvation, and glory
Anti-Israel Irish MEP Clare Daly LOST her seat in the EU Election
Jonathan Nelson - I Believe (Island Medley
Johnson & Johnson Settles Talc Safety Claims for $700 Million
From The Virgin Islands Sqad Up
EU Urged to Welcome Skilled Russians to Weaken Putin
Common, John Legend - Glory
EU Elections Overview: Far-Right Gains and Major Political Shifts
Anthony Evans vs. Jesse Campbell - If I Ain't Got You
Israel Rescues Four Hostages from Gaza
I have a dream, MLK inspiring speech
Emmanuel Macron Calls for Snap Election
Aretha Franklin, Marvis Staples - Oh Happy Day
Jordan Bardella: Young Far-Right Leader Poised for Future Political Influence in France
BVI Freedom Song
World's Oldest Privately Owned Book Auctioned for $3.8 Million
Billy Preston - You Can't Beat God Giving (Live)
Animal Rights Activists Deface King Charles' Portrait in Protest
VIRGIN ISLANDS REGGAE CARIBBEAN RIDDIMZ
Dutch Military Intel Uncovers Extensive Chinese Cyber Espionage
Oh Happy Day Edwin Hawkins - Anthony Brown w FBCG Combined Choir
Turkish Student Arrested for Using AI to Cheat in University Exam
'Stand by Me' performed by Karen Gibson and The Kingdom Choir
Rise in Dengue and Other Mosquito-Borne Diseases in Europe Due to Climate Change
National Anthem of the British Virgin Islands - Oh, Beautiful Virgin
EU Elections Overview: Far-Right Gains and Major Political Shifts
Hello Dolly
Far-Right National Rally Dominates France's EU Vote
for KING & COUNTRY - Amen (Reborn) [feat. Lecrae & The WRLDFMS Tony Wi
Macron Calls Snap Legislative Elections After Far-Right Victory
Bob Marley - Get Up Stand Up
Far-Right Gains Significantly in EU Election
Yes He Can
UK Job Market Shows Signs of Recovery
What A Friend We Have In Jesus
Orban’s Fidesz Party Wins Majority in Hungary’s EU Elections as New Challenger Emerges
Unforgettable
Meloni's Far-Right Party Wins European Elections in Italy
Touch The Hem Of His Garment
Key Insights from the European Union Elections
The Lord's Prayer
European Union Elections and Rise of Far-Right Parties
THE GOD MOVEMENT...BEAUTIFUL BVI
England Loses Over 260,000 Social Rent Homes in a Decade
Siyahamba
Campaigners Urge Government to Block Shein's FTSE Listing
Ray Charles And The Voices Of Jubilaton, Oh, Happy Day
×