Beautiful Virgin Islands

Thursday, Mar 26, 2026

RuPaul and Balenciaga Team Up for This Year’s Fiercest Pride Merch

RuPaul and Balenciaga Team Up for This Year’s Fiercest Pride Merch

The drag legend has curated a playlist and collaborated with Demna Gvasalia on a limited-edition merch line for Pride.

As the world of fashion celebrates Pride this month, it feels like you can barely turn your head without coming across another brand offering a rainbow-printed riff on one of their classic designs. Leave it to Demna Gvasalia, then, to up the ante. Enlisting the help of none other than Miss RuPaul Charles herself-drag legend, pop star, and hostess extraordinaire of RuPaul’s Drag Race-Gvasalia’s perfectly-timed collaboration marks the third iteration of Balenciaga’s ongoing project with Apple Music.



Alongside the playlist, there’s a limited-edition unisex capsule collection, with hoodies and tees that feature his signature across the house’s name written in a stencil font. Also accompanying the drop is a typically lo-fi mini-campaign that stars RuPaul herself, naturally, alongside New York nightlife legend Susanne Bartsch, who lies sprawled by a stairwell wearing a pair of the leather thigh-high boots inspired by medieval armor that became a viral hit from the brand’s fall 2021 collection. In the words of RuPaul herself, “we’re all born naked and the rest is drag.” Even, it seems, in a pair of Balenciaga heels.


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