Beautiful Virgin Islands

Monday, Jun 30, 2025

0:00
0:00

Tesla slashes prices globally by as much as 20 percent

Tesla has slashed prices globally on its electric vehicles by as much as 20 percent, extending an aggressive discounting strategy and challenging rivals after missing Wall Street delivery estimates for 2022.

The move was announced after CEO Elon Musk warned that the prospect of a recession and higher interest rates meant the company could lower prices to sustain volume growth at the expense of profit.

Tesla shares were down 3.6 percent on Friday.

Musk acknowledged last year that prices had become “embarrassingly high” and could hurt demand.

The lower pricing across the United States, Europe, the Middle East and Africa following a series of cuts last week in Asia marked a reversal from the strategy the carmaker had pursued through much of 2021 and 2022 when new vehicle orders exceeded supply.

“Competition is coming and they are responding with price cuts,” said Thomas Hayes, chairman and managing member at Great Hill Capital.

The cuts may make electric cars affordable to people who may have been previously priced out of the market especially as buyers in the US and France will be eligible for certain government tax credits.

The US price cuts on its global top-sellers, the Model 3 sedan and Model Y crossover SUV, were between 6 percent and 20 percent, Reuters calculations showed, with the basic Model Y now costing $52,990, down from $65,990.

Tesla also cut prices on its Model X luxury crossover SUV and Model S sedan in the US.

For a US buyer of the long-range Model Y, the new Tesla price combined with the US subsidy amounts to a discount of 31 percent. In addition, the move broadened the vehicles in Tesla’s line-up eligible for a US federal tax credit of up to $7,500, which took effect on January 1.

Before the price cut, the five-seat version of the Model Y had been ineligible, which Musk called “messed-up”. After the price cut, the long-range version of the Model Y will qualify.

In France, customers buying the Model 3 for 44,990 euros ($48,570) will now get a further reduction through a government subsidy of 5,000 euros ($5,400) on an electric vehicle scheme with a threshold of 47,000 euros ($50,8580).

In Germany, it lopped from about 1 percent to almost 17 percent off prices on the Model 3 and the Model Y. The best-selling Model Y will now go for 44,890 euros ($48,499), down by 9,100 euros ($9,850). A reduction in cost inflation was also a factor in reducing prices in its top European market, a spokesperson for Tesla Germany said without specifying which costs had fallen.

It also reduced prices in Austria, Switzerland and France.



‘Shot across bow’

Shares fell as investors worried the move might erode bumper margins that the company had been earning, particularly as competition intensified, even if it were to boost sales volumes.

Wedbush analyst Dan Ives said the move could boost global deliveries by 12 to 15 percent this year and shows Musk is on the offensive.

“This is a clear shot across the bow at European automakers and US stalwarts [GM and Ford] that Tesla is not going to play nice in the sandbox with an EV price war now under way,” Ives said in a research note.

“Margins will get hit on this, but we like this strategic poker move by Musk and Tesla,” he wrote.

US carmakers General Motors Co and Ford Motor Co fell 4.9 percent and 6.1 percent, respectively, making them among the biggest losers on the broad-market S&P 500 Index, while in Europe, Stellantis NV fell 3.9 percent and Volkswagen AG dropped 2.8 percent.



‘Punch in the gut’

Tesla fans and customers complained the price cuts disadvantaged those who had recently bought a vehicle, leaving them with a lower second-hand value.

Greg Woodfill in Seattle, who bought a Model Y in December, had considered waiting until this year to get the US subsidy but was lured by a discount at the time of $3,750.

“It’s a punch in the gut, to be honest,” he told Reuters on Friday, adding that it feels unfair for Tesla to seek to boost its fourth-quarter sales with discounts, only to cut prices a month later.

“If they knew they would drop the price this much, they should have just done it in December,” he said.

In China, where Tesla cut prices last week by 6 to 13.5 percent, owners protested at delivery centres, calling for compensation.

For 2021, the US and China combined had accounted for about 75 percent of Tesla sales, but Europe’s sales share has been growing.

Tesla cut prices in China and other Asian markets last week, which analysts had said would boost demand and increase pressure on rivals, including BYD, to follow suit in what could become a price war in the largest single electric car market.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Texas Enacts Law Allowing Gold and Silver Transactions
China Unveils Miniature Insect-Like Surveillance Drone
OpenAI Secures Multimillion-Dollar AI Contracts with Pentagon, India, and Grab
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Germany Votes to Suspend Family Reunification for Asylum Seekers
Elon Musk Critiques Senate Budget Proposal Over Job Losses and Strategic Risks
Los Angeles Riots ended with Federal Investigations into Funding
Budapest Pride Parade Draws 200,000 Participants Amid Government Ban
Southern Europe Experiences Extreme Heat
Xiaomi's YU7 SUV Launch Garners Record Pre-Orders Amid Market Challenges
Jeff Bezos and Lauren Sanchez's Lavish Wedding in Venice
Russia Launches Largest Air Assault on Ukraine Since Invasion
Education Secretary Announces Overhaul of Complaints System Amid Rising Parental Grievances
Massive Anti-Government Protests Erupt in Belgrade
Trump Ends Trade Talks with Canada Over Digital Services Tax
UK Government Softens Welfare Reform Plans Amid Labour Party Rebellion
Labour Faces Rebellion Over Disability Benefit Reforms Ahead of Key Vote
Jeff Bezos and Lauren Sánchez Host Lavish Wedding in Venice Amid Protests
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
North Korea to Open New Beach Resort to Boost Tourism Economy
UK Labour Party Faces Internal Tensions Over Welfare Reforms
Andrew Cuomo Hints at Potential November Comeback Amid Democratic Primary Results
Curtis Sliwa Champions His Vision for New York City Amid Rising Crime Concerns
Federal Reserve Proposes Changes to Capital Rule Affecting Major Banks
EU TO HUNGARY: LET THEM PRIDE OR PREP FOR SHADE. ORBÁN TO EU: STAY IN YOUR LANE AND FIX YOUR OWN MESS.
Trump Escalates Criticism of Media Over Iran Strike Coverage
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
Big Four Accounting Firms Fined in Exam Cheating Scandal
NATO Members Agree to 5% Defense Spending Target by 2035
Australia's Star Casino Secures $195 Million Rescue Package Amid Challenges
UK to Enhance Nuclear Capabilities with Acquisition of F-35A Fighter Jets
Russian Shadow Payments via Cryptocurrency Reach $9 Billion
Explosions Rock Doha as Iranian Missiles Target Qatar
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
Macron and Merz: Europe must arm itself in an unstable world
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Airlines Evaluate Flight Cancellations Amid Escalating US-Iran Tensions
Starmer Invites Innovators to Join Government Talent Scheme
UK Economy’s Strong Opening Quarter Shows Signs of Cooling
Harrods Seeks Court Order to Secure Al Fayed Estate for Victims
BA and Singapore Airlines Cancel Dubai Flights Amid Middle East Tensions
Trump Faces Backlash from MAGA Base Over Iran Strikes
Meta Bets $14 B on Alexandr Wang to Drive AI Ambitions
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
FedEx Founder Fred Smith, ‘Heart and Soul’ of the Company, Dies at 80
Chinese Factories Shift Away from U.S. Amid Trump‑Era Tariffs
Pimco Seizes Opportunity in Japan’s Dislocated Bond Market
Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker
Global Coal Demand Defies Paris Accord Goals
×