Beautiful Virgin Islands

Friday, Aug 21, 2026

A 28-year-old single mom who started a $2 million business says she relies on 5 strategies to build more wealth for the future

A 28-year-old single mom who started a $2 million business says she relies on 5 strategies to build more wealth for the future

After getting laid off and ending her marriage, Ellie Diop and her four kids moved in with her mom. She used the major change to build a business.

In 2020, Ellie Diop was newly divorced and living at home with her mother and four children after being laid off from her corporate job. She barely had any savings and couldn't find another job. She knew she had to get a better handle on her money.

Fast forward to today, a year after starting her online coaching business, and Diop's business has generated over $2 million in revenue. Here's how she manages her money to build more wealth for herself and her children.

1. She keeps her expenses low


After going through very challenging times when she lost her job, Diop promised herself she would do things differently when her financial situation improved. She lived at her mother's house until two months ago to ensure she was financially prepared to cover her expenses for at least a year if her financial situation were to change, and she doesn't have any debt aside from student loans.

"One of the markers I gave myself before moving out is to make sure I could pay myself with one day of business income and have my year's rent earned in a week," said Diop.

Staying with her mother gave Diop the flexibility to delay taking a salary from her business. Apart from a couple of owner's withdrawals to help with personal expenses in the past year, Diop didn't draw a salary from her business until recently. "Salary-wise, I don't want to take too much out of the business. I want to reinvest," said Diop.

When asked how she determined how much to pay herself, she said she researched the salary range of CEOs of small privately-owned business consulting firms in her area and decided to pay herself according to that. "Initially, I thought I should pay myself 10% of what the business generates in a month," said Diop. "But recently, I've had months where my business earned $400,000 in revenue. Ten percent of that would be more than I'm comfortable with. That's what let me know I should go based on market rate."

2. She increased her savings rate and improved how she organizes her finances


At her previous job, Diop was making $125,000 a year, but "had nothing to show for it when I was laid off," she said. "I was spending the money." Today, Diop saves 30% of her salary through automated transfers to a savings account. She also built a 12-month emergency fund before moving out of her mom's house.

She uses two personal checking accounts to keep her money organized; one account for her income and another account to pay her expenses. She uses a credit card to maximize rewards and pays her balance in full every month from her secondary checking account.

3. She keeps a close eye on her budget


Twice a month, Diop takes a close look at her expenses using the Mint app.

"At the beginning of every month, I review my expenses from the previous month. I look at nonnegotiables, areas of improvement, and set my budget for the following month," she said.

Diop only has a card for her expense account, not her income account, to avoid being tempted to use money from her main account.

When asked how she avoids falling victim to lifestyle creep, Diop said, "I want my passive income to finance my upgraded lifestyle. That's why I would rather keep my expenses low. I want to make sure the money I'm making is going towards investments that can make more money."

4. She invests for retirement and earns as much as she can


Diop invests for retirement via a SEP IRA, which allows business owners to invest using business income. This year, she plans to max out her SEP IRA by investing $57,000, which will also reduce her taxable income.

She's also intentional about building multiple streams of income. "Currently, I have five sources of income through my business coaching, the courses I offer, my rental income, life insurance license, and speaking engagements. I'm looking to add a few more," she said.

5. She seeks help from experts to help grow her wealth


Diop hired a CPA to learn the specifics behind paying herself, and to develop her tax-planning strategy for this year to lower her tax liability. She also hired a financial planner to help her build and manage her investment portfolio.

In addition to retirement accounts, Diop plans to automatically send 25% of her income to investments instead of savings now that she's built a significant emergency fund.

As the first person in her family to see this amount of money, Diop feels a lot of pressure to do things right so she can change her family's wealth trajectory. She's not afraid to seek help. "I don't always have a reference point. That's why I reach out to people who have the information, so I can make the best decision for my situation," she said.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Twenty-Nine US States Take Meta to Trial Over Alleged Child Addiction on Instagram and Facebook
Former Scottish National Party Executive Peter Murrell Jailed for Five Years Over £400,000 Embezzlement
Moderna and Merck's Personalized Cancer Vaccine Succeeds in Historic Late-Stage Melanoma Trial
Prince Harry and Meghan to Move Back to Britain With Their Children
England and Wales Have Fewer Than 1,800 Prison Places Left for Men
Suspected People Smuggler Arrested After Investigation Identified Him
Children's Doctors Warn That Vaping Can Lead Young People to Smoking
Hundreds of Thousands of Students Receive GCSE and Vocational Results Across England, Wales and Northern Ireland
Here Is What Can Never Happen in Your Country: Taiwan Is Giving Money to All Its People Because It Collected Too Much Tax
UK Inflation Rises to 2.9% as Energy Bills Jump
UK Issues New Conduct Guide for Asylum Seekers on Consent and Respect
A Sleepless Night on Wall Street: Nasdaq to Begin Nearly Round-the-Clock Trading
"The First in the World": 69-Year-Old Protested Artificial Intelligence—and Went to Jail
Ukraine's Ousted Defence Minister Calls for Wartime Presidential Election
China’s Lifelike AI Humans Move From Livestreams Into Real-World Service Roles
Sarah Ferguson Reportedly Retreats to Late Ex-Boyfriend's Swiss Chalet
Cristiano Ronaldo and Georgina Rodríguez Sign Prenup Protecting Their Separate Fortunes
Thieves Steal Antonello da Messina Renaissance Masterpieces From Sicilian Museum
Better.com Founder Who Fired 900 Employees on Zoom Is Ousted as CEO
Italian Speed Camera Issues Nearly 32,000 Fines in 10 Weeks, Worth More Than €3 Million
AI Manager at San Francisco Store Recommends Firing Human Employee
Google Launches Pixel 11 With Gemini AI at the Center of Its Hardware Strategy
Reform UK Unveils Plan to Cut Welfare Spending by More Than £50 Billion a Year
Prime Minister Andy Burnham Praised Extinction Rebellion for Doing a 'Great Service'
UK Wildfire Phone Alert Triggers Backlash as Users Switch Off Emergency Warnings
Heathrow Roads Reopen After Burst Water Main Floods Access to Terminals 2 and 3
Former NBA Players Enes Kanter Freedom and Royce White Say They Will Enter 2027 WNBA Draft
Former Cambridge Professor Jason Arday Found Dead Days After Resigning Amid Plagiarism Row
US Appeals Court Rules AI Agent's Website Actions Are Legally Attributed to the User
France's Constitutional Council Blocks Social Media Ban for Children Under 15
Liechtenstein Changes Royal Succession Rules to Allow Women to Inherit the Throne
Women Allege Rape and Sexual Abuse at British Army College for Teenage Recruits
Minnesota: Two independent investigators posed as Muslims (one wearing a burqa) and showed how they could vote in elections without identification.
China’s Kimi Launches AI-Focused Credit Card With Agricultural Bank of China and American Express
Former Labour Adviser Arrested on Suspicion of Spying for China Held Privileged Access as Top Party Donor
Turkish Parliament Passes Landmark Bill Granting Conditional Amnesty to Disarmed PKK Members
Donald Trump Warns FIFA Against Ousting Gianni Infantino Amid Revolt by Global Football Leaders
Jeff Bezos Joins Investor Group Closing In on $6 Billion Liverpool FC Stake
UK Councils to Receive Sweeping Planning Powers to Ban New Vape and Betting Shops
Russia’s A7 Builds a State-Linked Payments Network Beyond Western Sanctions
Hyper-Realistic Reborn Dolls Draw Collectors Seeking Comfort and Craft
Gen Z Cuts Back on Dating as a Night Out Nears $200
Patients Turn to Artificial Intelligence for Therapy as Psychiatrists Warn of Privacy and Clinical Risks
Couples Embrace ‘Sleep Divorce’ to Protect Rest and Reduce Tension
Meta Ordered to Pay $567 Million and Change Facebook and Instagram Safeguards for Children
Up to only 10 Months in Prison for Swedish Officer’s Murderer Sparks Anger
Success: Nvidia Turned Gaming Chips Into the Engine of the AI Boom
Jorge Messi, Lionel Messi’s Father and Longtime Agent, Dies at 68
AI’s Next Bottleneck Is Power, Not Just Nvidia Chips
Advertising trick: Pepsi’s Harrier Jet Commercial Led to a $700,000 Court Fight
×