Beautiful Virgin Islands

Tuesday, Jul 15, 2025

Adidas ends partnership with Kanye West over rapper's 'hateful and dangerous' comments - as Gap to immediately pull Yeezy products from stores

Adidas ends partnership with Kanye West over rapper's 'hateful and dangerous' comments - as Gap to immediately pull Yeezy products from stores

Adidas is the latest among a string of companies which have cut ties with the rapper, saying it "does not tolerate antisemitism and any other sort of hate speech".

Adidas has cut ties with Kanye West over the rapper's antisemitic comments, while Gap has said it will immediately remove his products from its stores.

The German sportswear company said it had taken the decision to "terminate the partnership with Ye immediately".

"Adidas does not tolerate antisemitism and any other sort of hate speech," a statement said.

"Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness."

Adidas, which was criticised for not acting sooner, said ending the tie-up would have a "short-term negative impact" of up to $250m (£218m) on its net income this year.

Yeezy trainers have been a big hit for the company and are much sought after on the used market, routinely selling for hundreds of pounds.

US fashion chain Gap also said on Tuesday that it was taking immediate steps to remove products from the Yeezy Gap range, created in partnership with West.

West terminated the deal eight years early in September after accusing the company of failing to fulfil the terms of their contract.

Any remaining products will now be removed from Gap stores and the range's website has been taken down.

The two brands are the latest to end business relationships with the rapper over his social media posts.

The 45-year-old, who legally changed his name to Ye last year, said he was going to go to "death con 3" on Jewish people and recently suggested slavery was a choice.

West has been criticised by his ex-wife Kim Kardashian who said "hate speech is never OK or excusable" and he was recently dropped by talent agency CAA.


West also attracted criticism for wearing a "White Lives Matter" T-shirt to his Yeezy collection show in Paris.

A completed documentary about him has also been shelved.

The rapper has been suspended from Twitter and Instagram over posts that they said violated their policies.

The site has styled itself as an unbiased platform and has become popular with those banned from Twitter, also hosting prominent American conservative voices.

The app only made its return to the Google Play Store last month, having been removed after the Capitol riots in January 2021 for allowing posts that seek "to incite ongoing violence in the US".

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Ghislaine Maxwell Says She’s Ready to Testify Before Congress on Epstein’s Criminal Empire
Bal des Pompiers: A Celebration of Community and Firefighter Culture in France
FBI Chief Kash Patel Denies Resignation Speculations Amid Epstein List Controversy
Air India Pilot’s Mental Health Records Under Scrutiny
Google Secures Windsurf AI Coding Team in $2.4 Billion Licence Deal
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
South African Police Minister Suspended Amid Organised Crime Allegations
Nvidia CEO Claims Chinese Military Reluctance to Use US AI Technology
Hong Kong Advances Digital Asset Strategy to Address Economic Challenges
Australia Rules Out Pre‑commitment of Troops, Reinforces Defence Posture Amid US‑China Tensions
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
U.S. Resumes Deportations to Third Countries After Supreme Court Ruling
Excavation Begins at Site of Mass Grave for Children at Former Irish Institution
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Trump Defends Attorney General Pam Bondi Amid Epstein Memo Backlash
Renault Shares Drop as CEO Luca de Meo Announces Departure Amid Reports of Move to Kering
Senior Aides for King Charles and Prince Harry Hold Secret Peace Summit
Anti‑Semitism ‘Normalised’ in Middle‑Class Britain, Says Commission Co‑Chair
King Charles Meets David Beckham at Chelsea Flower Show
If the Department is Really About Justice: Ghislaine Maxwell Should Be Freed Now
NYC Candidate Zohran Mamdani’s ‘Antifada’ Remarks Spark National Debate on Political Language and Economic Policy
President Trump Visits Flood-Ravaged Texas, Praises Community Strength and First Responders
From Mystery to Meltdown, Crisis Within the Trump Administration: Epstein Files Ignite A Deepening Rift at the Highest Levels of Government Reveals Chaos, Leaks, and Growing MAGA Backlash
Trump Slams Putin Over War Death Toll, Teases Major Russia Announcement
Reparations argument crushed
Rainmaker CEO Says Cloud Seeding Paused Before Deadly Texas Floods
A 92-year-old woman, who felt she doesn't belong in a nursing home, escaped the death-camp by climbing a gate nearly 8 ft tall
French Journalist Acquitted in Controversial Case Involving Brigitte Macron
Elon Musk’s xAI Targets $200 Billion Valuation in New Fundraising Round
Kraft Heinz Considers Splitting Off Grocery Division Amid Strategic Review
Trump Proposes Supplying Arms to Ukraine Through NATO Allies
EU Proposes New Tax on Large Companies to Boost Budget
Trump Imposes 35% Tariffs on Canadian Imports Amid Trade Tensions
Junior Doctors in the UK Prepare for Five-Day Strike Over Pay Disputes
US Opens First Rare Earth Mine in Over 70 Years in Wyoming
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
Bitcoin Reaches New Milestone of $116,000
Biden’s Doctor Pleads the Fifth to Avoid Self-Incrimination on President’s Medical Fitness
Grok Chatbot Faces International Backlash for Antisemitic Content
Severe Heatwave Claims 2,300 Lives Across Europe
NVIDIA Achieves Historic Milestone as First Company Valued at $4 Trillion
Declining Beer Consumption Signals Cultural Shift in Germany
Linda Yaccarino Steps Down as CEO of X After Two Years
US Imposes New Tariffs on Brazilian Exports Amid Political Tensions
Azerbaijan and Armenia are on the brink of a historic peace deal.
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
BRICS Expands Membership with Indonesia and Ten New Partner Countries
×