Beautiful Virgin Islands

Thursday, Jul 17, 2025

Adidas to sell Yeezy shoes from defunct Kanye West partnership and donate some proceeds to charity

Adidas to sell Yeezy shoes from defunct Kanye West partnership and donate some proceeds to charity

The German sportswear brand has been in a predicament over what to do with millions of Yeezy brand shoes sitting in storage after their sale was put on hold following the company's high-profile split with Kanye West last year.

Adidas has said it plans to sell some of its Yeezy trainers and merchandise from its defunct partnership with Kanye West and donate some of the proceeds to charity.

The German sportswear giant has been in a predicament over the Yeezy stock after it cut ties with West over his antisemitic comments late last year.

Millions of Yeezy brand shoes with a retail value of €1.2bn (£1.05bn) are sitting in storage after their sale was put on hold - with their value in the resale market rocketing after production stopped, with some models more than doubling in price.


The debacle over the rapper, now known as Ye, contributed to the company's first annual loss in more than three decades.

Adidas chief executive Bjoern Gulden said burning the goods "would not be a solution" and said the firm is trying to sell some of the merchandise "over time", adding that proceeds would be donated to international organisations that West had harmed with his comments.

Adidas, which was criticised for not acting sooner over Ye's remarks, was among a string of companies which cut ties with the 45-year-old after he made antisemitic comments on social media.

Yeezy trainers have been a big hit for the company and are much sought after on the used market, routinely selling for hundreds of pounds.

Mr Gulden said at the company's annual shareholder meeting that it had yet to be determined when and how the planned sale would proceed.

He said the company had decided against donating the sneakers to avoid them reaching the market in a roundabout way.

Shares in Adidas went up 2% following the meeting.

By selling some of the stock, the company is potentially minimising a $700m (£559m) loss this year, but it is unclear how
much stock will be sold and what proportion of the proceeds will be donated.

If the goods are sold, Ye will be entitled to previously-agreed commissions - 15% of turnover, according to media reports.

Mr Gulden defended Adidas's years-long collaboration with the rapper, saying that "as difficult as he was, he is perhaps the most creative mind in our industry".

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
UK and Germany Collaborate on Global Military Equipment Sales
Trump Plans Over 10% Tariffs on African and Caribbean Nations
Flying Taxi CEO Reclaims Billionaire Status After Stock Surge
Epstein Files Deepen Republican Party Divide
Zuckerberg Faces $8 Billion Privacy Lawsuit From Meta Shareholders
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
SpaceX Nears $400 Billion Valuation With New Share Sale
Microsoft, US Lab to Use AI for Faster Nuclear Plant Licensing
Trump Walks Back Talk of Firing Fed Chair Jerome Powell
Zelensky Reshuffles Cabinet to Win Support at Home and in Washington
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Irish Tech Worker Detained 100 days by US Authorities for Overstaying Visa
Dimon Warns on Fed Independence as Trump Administration Eyes Powell’s Succession
Church of England Removes 1991 Sexuality Guidelines from Clergy Selection
Superman Franchise Achieves Success with Latest Release
Hungary's Viktor Orban Rejects Agreements on Illegal Migration
Jeff Bezos Considers Purchasing Condé Nast as a Wedding Gift
Ghislaine Maxwell Says She’s Ready to Testify Before Congress on Epstein’s Criminal Empire
Bal des Pompiers: A Celebration of Community and Firefighter Culture in France
FBI Chief Kash Patel Denies Resignation Speculations Amid Epstein List Controversy
Air India Pilot’s Mental Health Records Under Scrutiny
Google Secures Windsurf AI Coding Team in $2.4 Billion Licence Deal
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
South African Police Minister Suspended Amid Organised Crime Allegations
Nvidia CEO Claims Chinese Military Reluctance to Use US AI Technology
Hong Kong Advances Digital Asset Strategy to Address Economic Challenges
Australia Rules Out Pre‑commitment of Troops, Reinforces Defence Posture Amid US‑China Tensions
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
U.S. Resumes Deportations to Third Countries After Supreme Court Ruling
Excavation Begins at Site of Mass Grave for Children at Former Irish Institution
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Trump Defends Attorney General Pam Bondi Amid Epstein Memo Backlash
Renault Shares Drop as CEO Luca de Meo Announces Departure Amid Reports of Move to Kering
Senior Aides for King Charles and Prince Harry Hold Secret Peace Summit
Anti‑Semitism ‘Normalised’ in Middle‑Class Britain, Says Commission Co‑Chair
King Charles Meets David Beckham at Chelsea Flower Show
If the Department is Really About Justice: Ghislaine Maxwell Should Be Freed Now
NYC Candidate Zohran Mamdani’s ‘Antifada’ Remarks Spark National Debate on Political Language and Economic Policy
President Trump Visits Flood-Ravaged Texas, Praises Community Strength and First Responders
From Mystery to Meltdown, Crisis Within the Trump Administration: Epstein Files Ignite A Deepening Rift at the Highest Levels of Government Reveals Chaos, Leaks, and Growing MAGA Backlash
Trump Slams Putin Over War Death Toll, Teases Major Russia Announcement
Reparations argument crushed
Rainmaker CEO Says Cloud Seeding Paused Before Deadly Texas Floods
A 92-year-old woman, who felt she doesn't belong in a nursing home, escaped the death-camp by climbing a gate nearly 8 ft tall
French Journalist Acquitted in Controversial Case Involving Brigitte Macron
Elon Musk’s xAI Targets $200 Billion Valuation in New Fundraising Round
Kraft Heinz Considers Splitting Off Grocery Division Amid Strategic Review
Trump Proposes Supplying Arms to Ukraine Through NATO Allies
×