Beautiful Virgin Islands

Monday, Oct 06, 2025

Apple, Disney and NBC all want to give you free streaming TV, but don't expect the party to last

Apple, Disney and NBC all want to give you free streaming TV, but don't expect the party to last

With several new streaming services launching this year and next year, the companies involved are offering enticing deals to sign up for free. This will help Apple, AT&T, Disney and NBCUniversal gain a large base of subscribers quickly.
But eventually those freebies will expire, and prices will go up.

It’s a good time to be a cord-cutter.

Between now and the first half of 2020, Apple, Disney, AT&T and Comcast’s NBCUniversal are all launching their new video streaming services. (Apple’s service, Apple TV+, launched Friday.)

Even better for streamers: All of these services are available for free, one way or another.

Until now, the streaming space has been dominated by Netflix and its 150+ million global subscribers. But newcomers are starting to experiment with a “freemium” model where customers can get in for free or cheap at first. The hope is they like what they see enough to start paying later on.


Here’s the quick breakdown:

-Apple will give customers a free year of Apple TV+ when they buy a new iPhone, iPad, Mac or Apple TV box. Subscribers to --Apple Music’s student plan also get the TV service for free. (Normal price: $4.99 per month)

-Verizon will give wireless customers and new Fios cable customers a year of Disney+ for free. (Normal price: $6.99 per month)

-AT&T will offer HBO Max, which includes loads of extra content from across WarnerMedia on top of the standard HBO stuff, for free to current “regular” HBO subscribers. (Normal price: $14.99 per month)

-Comcast is expected to give away an ad-supported version of its Peacock streaming service to everyone, CNBC reported Friday. (There will be an ad-free version of Peacock that costs money, but NBCUniversal hasn’t revealed a price yet.)

-That’s a lot of free stuff! A special congrats if you’re a Verizon Wireless subscriber who bought a new iPhone and also subscribes to HBO - you just hit the jackpot of free content.

The free offers should help each service grow at a faster clip than Netflix ever did. Apple, for example, will likely sell about 100 million gadgets eligible for the free year of Apple TV+ by the end of the quarter. Verizon already has over 150 million wireless subscribers. Even if a modest percentage of those customers take the free offers, Disney+ and Apple TV+ will have tens of millions of subscribers within months.

So, what’s the catch? (Because there’s always a catch.)


Just look to Netflix for guidance.

When Netflix first launched its streaming service in 2007, it was bundled together with its DVD-by-mail service. Eventually, it split of a streaming-only plan at $9.99 per month, a price that held firm for several years. But then users became hooked, and Netflix gradually began raising prices. Millions of people happily paid more, and Netflix’s subscribers kept growing. Today, Netflix’s most popular streaming plan costs $12.99 per month.

Netflix’s new streaming rivals are signalling that they’ve adopted the same strategy: Get subscribers in with a broad offering of engaging stuff to watch for cheap, then gradually raise the price over time. The deals may sound good today, but the streaming business is expensive and these companies have to make money somehow. AT&T, for example, said it expects HBO Max to be profitable in 2025.

In an increasingly crowded streaming space, it’s going to be impossible for everyone to be a winner. Something will have to give. We already saw the first casualty in the streaming wars on Oct. 29 when Sony announced it would shut down its live TV streaming service PlayStation Vue early next year. It likely won’t be the last one to die.

So binge while you still can. The free ride’s not going to last forever.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Munich Airport Reopens After Second Drone Shutdown
France Names New Government Amid Political Crisis
Trump Stands Firm in Shutdown Showdown and Declares War on Drug Cartels — Turning Crisis into Opportunity
Surge of U.S. Billionaires Transforms London’s Peninsula Apartments into Ultra-Luxury Stronghold
Pro Europe and Anti-War Babiš Poised to Return to Power After Czech Parliamentary Vote
Jeff Bezos Calls AI Surge a ‘Good’ Bubble, Urges Focus on Lasting Innovation
Japan’s Ruling Party Chooses Sanae Takaichi, Clearing Path to First Female Prime Minister
Sean ‘Diddy’ Combs Sentenced to Fifty Months in Prison Following Prostitution Conviction
Taylor Swift’s ‘Showgirl’ Launch Extends Billion-Dollar Empire
Trump Administration Launches “TrumpRx” Plan to Enable Direct Drug Sales at Deep Discounts
Trump Announces Intention to Impose 100 Percent Tariff on Foreign-Made Films
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Singapore and Hong Kong Vie to Dominate Asia’s Rising Gold Trade
Trump Organization Teams with Saudi Developer on $1 Billion Trump Plaza in Jeddah
Manhattan Sees Surge in Office-to-Housing Conversions, Highest Since 2008
Switzerland and U.S. Issue Joint Assurance Against Currency Manipulation
Electronic Arts to Be Taken Private in Historic $55 Billion Buyout
Thomas Jacob Sanford Named as Suspect in Deadly Michigan Church Shooting and Arson
Russian Research Vessel 'Yantar' Tracked Mapping Europe’s Subsea Cables, Raising Security Alarms
New York Man Arrested After On-Air Confession to 2017 Parents’ Murders
U.S. Defense Chief Orders Sudden Summit of Hundreds of Generals and Admirals
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
Trump Claims FBI Planted 274 Agents at Capitol Riot, Citing Unverified Reports
India: Internet Suspended in Bareilly Amid Communal Clashes Between Muslims and Hindus
Supreme Court Extends Freeze on Nearly $5 Billion in U.S. Foreign Aid at Trump’s Request
Archaeologists Recover Statues and Temples from 2,000-Year-Old Sunken City off Alexandria
China Deploys 2,000 Workers to Spain to Build Major EV Battery Factory, Raising European Dependence
Speed Takes Over: How Drive-Through Coffee Chains Are Rewriting U.S. Coffee Culture
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Ringo Starr Champions Enduring Beatles Legacy While Debuting Las Vegas Art Show
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
FBI Removes Agents Who Kneeled at 2020 Protest, Citing Breach of Professional Conduct
Trump Alleges ‘Triple Sabotage’ at United Nations After Escalator and Teleprompter Failures
Shock in France: 5 Years in Prison for Former President Nicolas Sarkozy
Tokyo’s Jimbōchō Named World’s Coolest Neighbourhood for 2025
European Officials Fear Trump May Shift Blame for Ukraine War onto EU
BNP Paribas Abandons Ban on 'Controversial Weapons' Financing Amid Europe’s Defence Push
Typhoon Ragasa Leaves Trail of Destruction Across East Asia Before Making Landfall in China
The Personality Rights Challenge in India’s AI Era
Big Banks Rebuild in Hong Kong as Deal Volume Surges
Italy Considers Freezing Retirement Age at 67 to Avert Scheduled Hike
Italian City to Impose Tax on Visiting Dogs Starting in 2026
Arnault Denounces Proposed Wealth Tax as Threat to French Economy
Study Finds No Safe Level of Alcohol for Dementia Risk
Denmark Investigates Drone Incursion, Does Not Rule Out Russian Involvement
Lilly CEO Warns UK Is ‘Worst Country in Europe’ for Drug Prices, Pulls Back Investment
Nigel Farage Emerges as Central Force in British Politics with Reform UK Surge
Disney Reinstates ‘Jimmy Kimmel Live!’ after Six-Day Suspension over Charlie Kirk Comments
U.S. Prosecutors Move to Break Up Google’s Advertising Monopoly
×