Beautiful Virgin Islands

Tuesday, Jun 03, 2025

Apple paid out around $60 billion to App Store developers in 2021

Apple paid out around $60 billion to App Store developers in 2021

Despite facing numerous antitrust lawsuits and tighter regulations in certain markets, Apple today reported new figures indicating record App Store growth in 2021.
The company in a press release said it has now paid out more than $260 billion to app developers since the App Store first launched in 2008, a number that’s up from the $200 billion Apple reported at the end of 2020 - meaning, in 2021 alone, Apple paid developers a total of at least $60 billion.

That number is a lot larger than the payouts reported in previous years.

For comparison, Apple by the end of 2019 had paid developers a total of $155 billion since the App Store’s debut. The year prior, it had said that figure was around $120 billion. Reading between the lines, that means payouts to developers jumped by $35 million from 2018 to 2019, then grew by another $45 billion from 2019 to 2020.

Unfortunately, the payouts number Apple shared no longer helps to provide clarity into the state of the overall App Store’s economy, as the percentages paid by individual apps will vary.

In more recent years, Apple has adjusted its commission structure to reduce its own cut of developer revenue amid increased regulatory scrutiny of its App Store business practices, antitrust complaints and lawsuits — including the ongoing case with Epic Games, now under appeal.

With the launch of Apple’s Small Business Program announced in November 2020, the company reduced its commission from 30% to 15% on qualifying apps (those that earned up to $1 million per year). In 2021, Apple also dropped commissions for select news publishers’ apps if they chose to participate in its Apple News Partner Program. Apple hasn’t said how many developers and publishers have actually taken advantage of these opportunities, only that a “vast majority” of apps would qualify for the small business discount.

In announcing another App Store record, Apple seems to be toeing a fine line between its usual self-promotion and not calling too much attention to its outsized gains. The company noted App Store customers had spent “more than ever” between Christmas Eve and New Year’s Eve in 2021, driving double-digit growth from last year.

However, Apple didn’t offer any hard numbers to document this milestone as it had last year, when it had then noted consumers spent $1.8 billion on digital goods and services during the week between Christmas Eve and New Year’s Eve 2020, driven largely by spending on games.

Today’s figures follow what has otherwise been a transitional year for the App Store.

The company has seen more developer pushback over App Store scams, which became a topic for a Congressional hearing, as well as the ongoing difficulties with the App Review process. Apple this year was also ordered to make App Store changes that would have permitted links to third-party payment options as a result of the Epic lawsuit ruling, but was later granted a last-minute reprieve from the court order while the case is appealed. However, Apple has had to loosen its grip over the App Store in other markets, like Japan and South Korea, where regulators pushed Apple to allow links to external websites and took other measures to curb its commissions.

In addition to its App Store figures, Apple also offered updates on its other services businesses, including Apple Arcade, Apple Fitness+, Apple Music, Apple TV+, Apple News+, Apple Podcasts, Apple Books, Apple Pay and Wallet, Apple Maps and iCloud+.

Of note, Arcade now features more than 200 games, Apple Music now has 90+ million songs in lossless audio, Apple TV+ has won 190 industry awards, Apple Fitness+ has grown to include nearly 2,000 sessions of workout content, Apple News remains the No. 1 news app everywhere it’s available, Apple Pay has reached nearly 60 countries and regions, and customers used 30 million NFC tickets in Apple Wallet in 2021.
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Harvard Urges US to Unfreeze Funds for Public Health Research
Businessman Mauled by Lion at Luxury Namibian Lodge
Researchers Consider New Destinations Beyond the U.S.
53-Year-Old Doctor Claims Biological Age of 23
Trump Struggles to Secure Trade Deals With China and Europe
Russia to Return 6,000 Corpses Under Ukraine Prisoner Swap Deal
Microsoft Lays Off Hundreds More Amid Restructuring
Harvey Weinstein’s Publicist Embraces Notoriety
Macron and Meloni Seek Unity Despite Tensions
Trump Administration Accused of Obstructing Deportation Cases
Newark Mayor Sues Over Arrest at Immigration Facility
Center-Left Candidate Projected to Win South Korean Presidency
Trump’s Tariffs Predicted to Stall Global Economic Growth
South Korea’s President-Elect Expected to Take Softer Line on Trump and North Korea
Trump’s China Strategy Remains a Geopolitical Puzzle
Ukraine Executes Long-Range Drone Strikes on Russian Airbases
Conservative Karol Nawrocki wins Poland’s presidential election
Study Identifies Potential Radicalization Risk Among Over One Million Muslims in Germany
Good news: Annalena Baerbock Elected President of the UN General Assembly
Apple Appeals EU Law Over User Data Sharing Requirements
South Africa: "First Black Bank" Collapses after Being Looted by Owners
Poland will now withdraw from the EU migration pact after pro-Trump nationalist wins Election
"That's Disgusting, Don’t Say It Again": The Trump Joke That Made the President Boil
Trump Cancels NASA Nominee Over Democratic Donations
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OnlyFans for Sale: From Lockdown Lifeline to Eight-Billion-Dollar Empire
Mayor’s Security Officer Implicated | Shocking New Details Emerge in NYC Kidnapping Case
Hegseth Warns of Potential Chinese Military Action Against Taiwan
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Jamie Dimon Warns U.S. Bond Market Faces Pressure from Rising Debt
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Taylor Swift Gains Ownership of Her First Six Albums
Bangkok Ranked World's Top City for Remote Work in 2025
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
Russia's Fossil Fuel Revenues Approach €900 Billion Since Ukraine Invasion
U.S. Justice Department Reduces American Bar Association's Role in Judicial Nominations
U.S. Department of Energy Unveils 'Doudna' Supercomputer to Advance AI Research
U.S. SEC Dismisses Lawsuit Against Binance Amid Regulatory Shift
Alcohol Industry Faces Increased Scrutiny Amid Health Concerns
Italy Faces Population Decline Amid Youth Emigration
×