Beautiful Virgin Islands

Tuesday, Sep 16, 2025

Apple's new iPhone is finally coming. Are you excited yet?

Apple's new iPhone is finally coming. Are you excited yet?

New iPhones will be revealed today, but do phone shoppers still have the same lovin' feeling?

For years, like clockwork, new iPhones have been released in the fall and consumers snapped them up quickly, before inventory inevitably ran out, and slow responders were forced to wait for weeks.

Enthusiasts camped out in tents to snag bragging rights to be first with the new iPhone. Then Apple got better at inventory management, and convinced customers they didn't have to wait on line, just order it ahead of time, and it would be awaiting you on release day. So we don't see the masses outside Apple Stores like we used to.

And with a pandemic and many Apple Stores closed to the public, the odds of that happening again this year are remote. But with Apple set to release new editions of the iPhone on Tuesday, what of the enthusiasm for new models that will touted as more powerful and faster than last year's?

Dan Ives, an analyst with Wedbush Securities contends that the release of the devices believed to be called iPhone 12 is a "once in a decade" upgrade opportunity for Apple that will be its biggest seller since 2014's iPhone 6, the first of the modern iPhones to have a larger LCD screen.

He suggests there are 350 million iPhones owners who have waited at least three and half years to upgrade, and that the promise of connecting to the new, faster, wireless 5G networks on the new iPhones will do the trick in getting them to hit the pre-order button.

Apple is expected to debut four editions of the new iPhone, starting at $699 and going up the ladder to a starting price of $1,099. All are expected to connect to 5G networks.

Ives admits that 5G currently is in its early stages, with speeds that aren't much faster than the current 4G but that he expects that to change in the next 12 to 18 months.

"This is the launching pad for 5G," despite Samsung's relentless hyping of the standard for over a year, he says, due to the size of Apple's 1 billion-plus iPhone user base.

He expects between 75 million to 80 million iPhones to sell before the end of the year. Last year, Ives had projected sales of 65 million units sold for the quarter, and Apple ended up selling 72 million. It finished the year with just over 180 million iPhones sold.

Apple iPhone sales peaked in 2014 with sales of 231 million units, the year iPhone 6 was introduced, says Ives. The company stunned Wall Street in its most recent earnings report, when it announced that after several quarters of declining iPhone sales, that sales were up, even during a pandemic, as consumers turned to tools for working from home, like the iPhone, iPad and Macintosh computers.

Who's going to buy the new iPhone?


Photographer Pete Halvorsen is one of those who has to get the new iPhone 12, sight unseen. He plans on putting in a pre-order this week, like he does every year, handing down his current phone to his wife, who in turns gifts their teenage daughter with her old model.



Halvorsen once put in 8.5 hours waiting on a long line for an iPhone but has since switched to online pre-orders, since it's more efficient.

He knows he wants the next iPhone, because as a photographer, the camera is always improved enough to make a difference, and he says the iOS 14 operating system upgrade always runs smoother on the new phones.

"Even if the updates are incremental, it's still enough to warrant a new model," he says.

But when we asked on social media about how eager consumers were to buy the new model, many were skeptical.

"The iPhone was revolutionary and unquestionably changed the world," notes Bruce Braun, a retired TV exec. "People wanted to be part of that revolution and have a phone that matched the hype. Apple is now just making incremental improvements to make a good product better every year, as technology innovates. Where's the thrill of something truly revolutionary again, especially if it costs over $1000?"

Kat Eller Murray, a San Francisco based marketing exec, also votes a firm no.

"I'm going to try to hold on to my phone for a while longer (and I used to change phones all the time!). I just don't see the point in it especially at the price points."

But Michael Markman, a former Apple executive, says the excitement for new iPhones hasn't faded.

"It's that satisfaction lasts longer," he said. "In the early years, the delta from one iteration to the next was huge. Since the 7, however, the phones have really good. Since the X, they’ve been great. Makes it a lot easier for people to hold on for another year. Or three."

And if Markman and Ives are right, shoppers could be buying a lot of new phones putting in orders for many upgrades this year.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
U.S. and Britain Poised to Finalize Over $10 Billion in High-Tech, Nuclear and Defense Deals During Trump State Visit
China Finds Nvidia Violated Antitrust Laws in Mellanox Deal, Deepens Trade Tensions with US
US Air Force Begins Modifications on Qatar-Donated Jet Amid Plans to Use It as Air Force One
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
Elon Musk Retakes Lead as World’s Richest After Brief Ellison Surge
U.S. and China Agree on Framework to Shift TikTok to American Ownership
London Daily Podcast: London Massive Pro Democracy Rally, Musk Support, UK Economic Data and Premier League Results Mark Eventful Weekend
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Musk calls for new UK government at huge pro-democracy rally in London, but Britons have been brainwashed to obey instead of fighting for their human rights
Elon Musk responds to post calling for the murder of Erika Kirk, widow of Charlie Kirk: 'Either we fight back or they will kill us'
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
USA: Office Depot Employees Refused to Print Poster in Memory of Charlie Kirk – and Were Fired
Proposed U.S. Bill Would Allow Civil Suits Against Judges Who Release Repeat Violent Offenders
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
French Debt Downgrade Piles Pressure on Macron’s New Prime Minister
US and UK Near Tech, Nuclear and Whisky Deals Ahead of Trump Trip
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
Anesthesiologist Left Operation Mid-Surgery to Have Sex with Nurse
Tens of Thousands of Young Chinese Get Up Every Morning and Go to Work Where They Do Nothing
The New Life of Novak Djokovic
The German Owner of Politico Mathias Döpfner Eyes Further U.S. Media Expansion After Axel Springer Restructuring
Suspect Arrested: Utah Man in Custody for Charlie Kirk’s Fatal Shooting
In a politically motivated trial: Bolsonaro Sentenced to 27 Years for Plotting Coup After 2022 Defeat
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
×