Beautiful Virgin Islands

Friday, Aug 08, 2025

As the tech giant admits targeting kids as young as four, it’s time for a grown-up discussion about Facebook and children

As the tech giant admits targeting kids as young as four, it’s time for a grown-up discussion about Facebook and children

The ‘big’ revelation that Facebook has been researching how to attract young children to its platform would only be newsworthy if the social media giant weren’t doing so.
There are many things wrong with Facebook, especially the unaccountable control it exercises over today’s public square. But researching how to attract and capture tomorrow’s customers is not one of them.

This week’s big ‘revelation’ was that Facebook drew up plans to tap into children’s playdates. According to leaked internal documents revealed by the Wall Street Journal, it formed a special team to study the long-term business opportunities presented by young people, calling them a “valuable but untapped audience”. This research included how Facebook could appeal to audiences under 13, and even proposed tailoring some of its features to children aged four and below.

But those ‘revelations’ are hardly shocking – the modus operandi is so obvious. Since the emergence of capitalism, every successful consumer company operating in a competitive market has focused on kids as future consumers of their products, and Facebook is no exception. However, given that the success of apps such as TikTok and Snapchat has seen the number of teenagers who use the platform daily fall 19% in two years, and internal Facebook research suggests it could fall by a further 45% by 2023, it is a particularly pressing issue for Zuckerberg and co.

Kids are a valuable and untapped audience. And because they’re accessing the internet at an earlier and earlier age, Facebook rightly understands it cannot ignore this sector. As it correctly observes, it has a responsibility to figure it out. But this is complex and highly controversial territory. We’re talking about children – with all the risks and caveats this entails.

The complexity stems from the fact that young people’s interaction and use of digital technologies is not a simple question of consumer behaviour, of choice or safeguards against abuse – it’s also about how younger generations exist in and interact with the world. The dynamic that created the space for a platform such as Facebook to emerge had little to do with the emergence of digital technology to begin with. Changes in childhood over the decades before the technology existed – particularly the emergence of the risk culture whereby parents developed a greater concern about ‘stranger danger’ – saw young people adapt these technologies to solve their resultant social isolation from their peers. Digital technologies afforded them the freedom and space to escape the interminable worried gaze of adults.

The rise of bedroom culture as opposed to street culture, also encouraged by parents, meant that, for this generation and those that followed, life would be mediated by social media in ways few adults could comprehend or understand at the time. This was, and remains, the dynamic that underpins the emergence and expansion of social media, and thus companies such as Facebook.

Of course, the added and decisive complication of the rise of social media is that adulthood itself has been infantilised. Like their children, millions of adults now populate the same social media platforms and indulge in the same childish narcissism and self-obsession as their teen offspring.

This is the real, unacknowledged problem at the heart of the discussion about Facebook and children. The adults have left the room. The demand for safeguards and penalties to protect kids online represents the outsourcing of adult authority – the unbelievably irresponsible demand that a rapacious commercial company accountable only to its shareholders should play the role of parent.

But give them an inch, as they say, and they’ll take a mile – which is exactly what Facebook is doing. Even in the face of its internal research, its defence, which revealed that Instagram – which Facebook acquired in 2012 – appeared to be directly contributing to some teenagers’ concerns about their body image, is that social media can be good and evil. The fact that kids have used the technology to connect with their peers away from adults, entertain themselves, experiment with their identities, and even educate themselves has been fundamental to their development into adulthood, indeed, for their mental health, if you will. And not surprisingly, we see that most will lie about their age to access sites that exclude them.

Put up barriers, and they’ll find a way to get around them. This is the cat-and-mouse game of intergenerational interaction. But it revolves around that perennial aspiration of young people to be adults. This means that, no matter what Facebook or legislators do, they will find a way to circumvent it, especially if it gives them an edge.

The research that Facebook has been conducting reveals it at least understands the need to understand these dynamics better. What should set the alarm bells ringing is its stated objective of getting younger users to graduate from Instagram to Facebook as they age, pitching the latter as the “Life Coach for Adulting”.

The wake-up call for society is not what Facebook is aspiring to do; it’s the fact that, in the age of Big Tech, the adults – particularly politicians – have abrogated their responsibility for socialising and protecting young people. Facebook is simply the messenger. The message itself is a far bigger problem than the existence of a special research group within Facebook.
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Trump Administration Increases Reward for Arrest of Venezuelan President Maduro to Fifty Million Dollars
Armenia and Azerbaijan to Sign US-Brokered Framework Agreement for Nakhchivan Corridor
British Labour Government Utilizes Counter-Terrorism Tools for Social Media Monitoring Against Legitimate Critics
OpenAI Launches GPT‑5, Its Most Advanced AI Model Yet
Embarrassment in Britain: Homelessness Minister Evicted Tenants and Forced to Resign
President Trump nominated Stephen Miran, his top economic adviser and a critic of the Federal Reserve, to temporarily fill an open Fed seat
The AI-Powered Education Revolution: Market Potential and Transformative Impact
Chikungunya Virus Outbreak in Southern China: Over 7,000 Hospitalized
French wine makers have seen catastrophic damage to vines that were almost ready to be harvested after the worst fires in more than 70 years burned through the south of the country
US Lawmaker Probes Intel CEO’s China Ties Amid National Security Concerns
Brazilian President Lula says he’ll contact the leaders of BRICS states to propose a unified response to U.S. tariffs
Trump Open to Meeting Putin as Soon as Next Week, with Possible Trilateral Summit Including Zelenskiy
Katy Perry and Justin Trudeau spark dating rumors, joining high stakes world of celeb-politician romances
US envoy Steve Witkoff arrived in Moscow to seek a breakthrough in the Ukraine war ahead of President Trump’s peace deadline
WhatsApp Deletes 6.8 Million Scam Accounts Amid Rising Global Fraud
Nine people have been hospitalized and dozens of salmonella cases have been reported after an outbreak of infections linked to certain brands of pistachios and pistachio-containing products, according to the Public Health Agency of Canada
Karol Nawrocki Inaugurated as Poland’s President, Setting Stage for Clash with Tusk Government
Trump Signals JD Vance as ‘Most Likely’ MAGA Successor for 2028
US Charges Two Chinese Nationals for Illegal Nvidia AI Chip Exports
Texas Residents Face Water Restrictions While AI Data Centers Consume Millions of Gallons
U.S. Tariff Policy Triggers Market Volatility Amid Growing Global Trade Tensions
Tariffs, AI, and the Shifting U.S. Macro Landscape: Navigating a New Economic Regime
Representative Greene Urges H-1B Visa Cuts Amid U.S.-India Trade Tensions
U.S. House Committee Subpoenas Clintons and Senior Officials in Epstein Investigation
Sydney Sweeney Registered as Republican as Controversial American Eagle Ad Sparks Debate
Trump Accuses Major Banks of Politically Motivated Account Denials and Prepares Executive Order
TikTok Removes Huda Kattan Video Over Anti-Israel Conspiracy Claims
Trump Threatens Tariffs on India Over Russian Oil Imports
German Finance Minister Criticizes Trump’s Attacks on Institutions
U.S. Proposes Visa Bond of Up to $15,000 for Some Applicants
U.S. Farmers Increase Lobbying Amid Immigration Crackdown
Elon Musk Receives $23.7 Billion Tesla Stock Award
Texas House Paralyzed After Democrats Walk Out Over Redistricting
Mexican Cartels Complicate Sheinbaum’s U.S. Security Talks
Mark Zuckerberg Declares War on the iPhone
India Rejects U.S. Tariff Threat, Defends Russian Oil Purchases
United States Establishes Strategic Bitcoin Reserve and Digital Asset Stockpile
Thousands of Private ChatGPT Conversations Accidentally Indexed by Google
China Tightens Mineral Controls, Curtailing Critical Inputs for Western Defence Contractors
OpenAI’s Bold Bet: Teaching AI to Think, Not Just Chat
Tesla Seeks Shareholder Approval for $29 Billion Compensation Package for Elon Musk
Nvidia is cutting prices on its RTX 50-series graphics cards after sales slowed and inventories piled up
Ghislaine Maxwell Transferred to Minimum-Security Prison Amid Ongoing DOJ Discussions
U.S. Tariffs Surge to Highest Levels in Nearly a Century Under Second Trump Term
Matt Taibbi Slams Media for Role in Russiagate Narrative
Pilots Call for Mental Health Support Without Stigma
All Five Trapped Miners Found Dead After El Teniente Mine Collapse
Ong Beng Seng Pleads Guilty in Corruption Case Linked to Former Singapore Transport Minister
BP’s Largest Oil and Gas Find in 25 Years Uncovered Offshore Brazil
Italy Fines Shein One Million Euros for Misleading Sustainability Claims
×