Beautiful Virgin Islands

Thursday, Oct 30, 2025

Bruno Mars’s First Clothing Line Channels His Alter Ego

Bruno Mars’s First Clothing Line Channels His Alter Ego

Bruno Mars-who once famously sang, “Got Chucks on with Saint Laurent”-says fashion brands have been knocking on his door to collaborate for years.

But it’s Lacoste creative director Louise Trotter who finally broke him down and sealed the deal. “Louise called me and begged me,” jokes Mars, adding that he was actually a big fan of Lacoste growing up. “Going to school, if you had that crocodile on your chest, that meant something,” he says. When Lacoste said Mars could design whatever he wanted, he was instantly on board. His new line debuts March 5.

When the singer sat down to actually work on the collaboration about a year ago, Mars began adopting an alter ego to help him think like a designer. He dreamed up Ricky Regal, an extremely fashion-forward man with an eye for design. The line, titled Lacoste x Ricky Regal, now serves as a representation of what Mars thinks this elevated version of himself would wear. “It’s been great to get to know both Bruno and Ricky; I don’t know who I know better actually,” says Trotter, while Mars adds, “I wanted it to feel like, whoever that person is wearing it, they’re the coolest guy at the party. They’re not trying too hard. It just flows and feels right.”



Mars recalls beginning the design process. He got the Lacoste creative team together for a formal PowerPoint presentation. “I couldn’t find a laser pointer, so I used a drumstick and pointed to the different colors and shapes [that I wanted to use],” he says. “At the end of the PowerPoint there was a picture of a big explosion with the caption ‘World domination.’”



That resulted in a collection of ready-to-wear, footwear, and accessories that nods to the ’70s but has a decidedly more dressy, modern feel. Of course, it being Lacoste, there’s a heavy dose of sportswear influences too, including striped tracksuits and groovy camp-collar shirts with exaggerated collars. “I wanted collars down to my elbows,” says Mars. “There’s something magnificent and powerful about a collar being big. It gives confidence to whomever’s wearing it; it feels like a cape.” Lacoste’s classic tees and polo shirts, bearing the iconic crocodile logo, are also present. “The crocodile brought a sense of sport heritage to it,” says Trotter. Prices range from $90 for tees to $280 for the patterned zip-up jackets.



Given that this was Mars’s first time designing, Trotter says she was overall surprised by his knowledge of fit and eye for details. “I’d sometimes have my husband take our children for ice cream, so they didn’t see [Bruno] on the screen and tell all their friends,” she recalls. “Bruno is obsessive. He had a clear vision, and he knew instinctively if something wasn’t right.”

In the campaign Mars can be seen wearing the ’70s-inspired pieces along with sleazy-chic items like aviator sunglasses, which he also designed. Mars enlisted friend and singer-songwriter Anderson Paak to model along with him. “He and I have been quietly working on a project together,” Mars teases on the music front.

In fact Mars found that the design process wasn’t all that different from writing music. “When I’m writing a song, it’s about the emotion: What do I want people to feel?” he says. “I approach clothing that same way: How do I want to feel when I put on that jacket?” He wants people to experience life as Ricky Regal-like they’re “levitating when they walk into someplace-a grocery store or a party.”

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
UK and Vietnam Sign Landmark Migration Deal to Fast-Track Returns of Irregular Arrivals
UK Drug-Pricing Overhaul Essential for Life-Sciences Ambition, Says GSK Chief
Princesses Beatrice and Eugenie Temporarily Leave the UK Amid Their Parents’ Royal Fallout
UK Weighs Early End to Oil and Gas Windfall Tax as Reeves Seeks Investment Commitments
UK Retail Inflation Slows as Shop Prices Fall for First Time Since Spring
Next Raises Full-Year Profit Guidance After Strong Third-Quarter Performance
Reform UK’s Lee Anderson Admits to 'Gaming' Benefits System While Advocating Crackdown
United States and South Korea Conclude Major Trade Accord Worth $350 Billion
Hurricane Melissa Strikes Cuba After Devastating Jamaica With Record Winds
Vice President Vance to Headline Turning Point USA Campus Event at Ole Miss
U.S. Targets Maritime Narco-Routes While Border Pressure to Mexico Remains Limited
Bill Gates at 70: “I Have a Real Fear of Artificial Intelligence – and Also Regret”
Elon Musk Unveils Grokipedia: An AI-Driven Alternative to Wikipedia
Saudi Arabia Unveils Vision for First-Ever "Sky Stadium" Suspended Over Desert Floor
Amazon Announces 14 000 Corporate Job Cuts as AI Investment Accelerates
UK Shop Prices Fall for First Time Since March, Food Leads the Decline
London Stock Exchange Group ADR (LNSTY) Earns Zacks Rank #1 Upgrade on Rising Earnings Outlook
Soap legend Tony Adams, long-time star of Crossroads, dies at 84
Rachel Reeves Signals Tax Increases Ahead of November Budget Amid £20-50 Billion Fiscal Gap
NatWest Past Gains of 314% Spotlight Opportunity — But Some Key Risks Remain
UK Launches ‘Golden Age’ of Nuclear with £38 Billion Sizewell C Approval
UK Announces £1.08 Billion Budget for Offshore Wind Auction to Boost 2030 Capacity
UK Seeks Steel Alliance with EU and US to Counter China’s Over-Capacity
UK Struggles to Balance China as Both Strategic Threat and Valued Trading Partner
Argentina’s Markets Surge as Milei’s Party Secures Major Win
British Journalist Sami Hamdi Detained by U.S. Authorities After Visa Revocation Amid Israel-Gaza Commentary
King Charles Unveils UK’s First LGBT+ Armed Forces Memorial at National Memorial Arboretum
At ninety-two and re-elected: Paul Biya secures eighth term in Cameroon amid unrest
Racist Incidents Against UK Nurses Surge by 55%
UK Chancellor Rachel Reeves Cites Shared Concerns With Trump Administration as Foundation for Early US-UK Trade Deal
Essentra plc: A Closer Look at a UK ‘Penny Stock’ Opportunity Amid Market Weakness
U.S. and China Near Deal to Avert Rare-Earth Export Controls Ahead of Trump-Xi Summit
Justin time: Justin Herbert Shields Madison Beer with Impressive Reflex at Lakers Game
Russia’s President Putin Declares Burevestnik Nuclear Cruise Missile Ready for Deployment
Giuffre’s Memoir Alleges Maxwell Claimed Sexual Act with Clooney
House Republicans Move to Strip NYC Mayoral Front-Runner Zohran Mamdani of U.S. Citizenship
Record-High Spoiled Ballots Signal Voter Discontent in Ireland’s 2025 Presidential Election
Philippines’ Taal Volcano Erupts Overnight with 2.4 km Ash Plume
Albania’s Virtual AI 'Minister' Diella Set to 'Birth' Eighty-Three Digital Assistants for MPs
Tesla Unveils Vision for Optimus V3 as ‘Biggest Product of All Time’, Including Surgical Capabilities
Francis Ford Coppola Auctions Luxury Watches After Self-Financed Film Flop
Convicted Sex Offender Mistakenly Freed by UK Prison Service Arrested in London
United States and China Begin Constructive Trade Negotiations Ahead of Trump–Xi Summit
U.S. Treasury Sanctions Colombia’s President Gustavo Petro over Drug-Trafficking Allegations
Miss USA Crowns Nebraska’s Audrey Eckert Amid Leadership Overhaul
‘I Am Not Done’: Kamala Harris Signals Possible 2028 White House Run
NBA Faces Integrity Crisis After Mass Arrests in Gambling Scandal
Swift Heist at the Louvre Sees Eight French Crown Jewels Stolen in Under Seven Minutes
U.S. Halts Trade Talks with Canada After Ontario Ad Using Reagan Voice Triggers Diplomatic Fallout
Microsoft AI CEO: ‘We’re making an AI that you can trust your kids to use’ — but can Microsoft rebuild its own trust before fixing the industry’s?
×