Beautiful Virgin Islands

Sunday, Mar 08, 2026

Creepy or cool? This airport flight board displays personalised info

Creepy or cool? This airport flight board displays personalised info

Delta's futuristic 'Parallel Reality' screen can display personalised information to 100 people at the same time using AI and facial recognition technology.

You’ve just gotten to the airport, you’re running late, and you need to know your gate number ASAP. But the departures board is being incredibly slow, and it’s taking what feels like eternity for your specific flight information to shuffle back around again on the display.

Most passengers can probably relate to the foot-tapping impatience that comes when you’re stuck in front of a screen, waiting to find out how long your flight’s been delayed or what gate number to sprint to – especially in this season of travel chaos in Europe.

But now – at least in the United States – getting personalised flight information from an airport screen is just a quick glance away, with Delta Air Lines’ futuristic new “Parallel Reality” flight information board.

Launched in partnership with Misapplied Sciences, a start-up based in California, it can display personalised information to 100 people, on a single screen, at the same time.

It is now available to Delta passengers at Detroit Metropolitan Airport.

Each traveller who looks at this high-tech screen is shown completely different information, customised to their journey.

The screen greets a passenger by name and shows them their flight departure time, gate number, and even how long it will take to get there and which direction to walk.


How does it work?


After going through security, Delta flyers who want to opt in to the experience can head to the Parallel Reality display kiosk near the airport’s ​​Delta Sky Club.

They’ll have to either scan their boarding pass or use facial recognition at the kiosk if they’re enrolled in Delta’s digital ID programme.

After that, each customer will be able to see flight information tailored to their unique trip as they walk past the Parallel Reality display board.

“This experience will always be opt-in, and customer information is not stored,” says Delta.


What’s the technology behind this?


According to Misapplied Sciences, Parallel Reality displays are enabled by special pixels that enable the simultaneous projection of different things to different people.

Misapplied Sciences says that unlike a conventional pixel, which projects only a single colour at one moment, its Parallel Reality pixels can simultaneously project “millions of controllable rays of different colours and brightness”.

Each ray can then be software-directed to a specific person, it adds.

In the airport itself, the personalised experience is enabled through a system of motion cameras and sensors.

"A relationship is created between your identity and your position, so that the motion camera follows your shape," Greg Forbes, Delta's managing director of airport experience, told Insider.

"That's what tells the display which direction to aim your information. As you move through the viewing space, your location is tracked, and your message follows you".

The technology only works in a viewing area in front of the screen, so as soon as a passenger leaves the area, their information is deleted, Forbes added.

The screen will only work for those who actively choose to take part in the experience, Albert Ng, CEO of Misapplied Sciences, told Insider.

"We are not ambiently detecting who you are as you're walking through the airport," he said.

A spokesperson for Delta told Euronews Next there were no plans to roll out the technology in Europe at this point, but "Delta will gladly consider European airports as possible future installation sites if there is a strong customer appetite for it".

Unfortunately for those of us on this side of the Atlantic, travel chaos seems likely to continue throughout the summer. But if you happen to be ditching the continent for a holiday in Detroit, here’s hoping this might make for a slightly smoother travel experience.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
UK Government Signals Independence From Washington as Cooper Says Britain Does Not Agree With Trump on Every Issue
UK Experts Warn AI Chatbots Are Fueling Surge in Claims of Organised ‘Satanic’ Ritual Abuse
UK Political Parties Divided Over Strategy as Iran Conflict Reshapes Foreign Policy Debate
Britain Discloses Secret Military Repair Hubs Operating Inside Ukraine
Trump Says US No Longer Needs UK Carrier Support After Delayed Offer Amid Iran Conflict
Why Britain Has Become Involved in the US-Israel Military Campaign Against Iran
UK Gas Storage Falls to Under Two Days as Iran Conflict Jolts Global Energy Markets
UK Warned to Brace for Economic Shock as Iran War Drives Global Energy Price Surge
Starmer and Trump Hold First Call After Public Dispute Over Iran Conflict
UK Dentists Returned £1.3 Billion to Government as Shift Toward Private Care Accelerates
Expert Warns UK Must Build Emergency Food Stockpiles to Prepare for Climate Shocks or War
UK Plans Charter Flight to Evacuate British Nationals from Gulf as Regional Conflict Disrupts Air Travel
Families of Zimbabwe’s Liberation Fighters Call on Britain to Help Locate Skulls Taken During Colonial War
Iran’s Ambassador Warns Britain to ‘Be Very Careful’ Over Deeper Role in Expanding Middle East War
UK Military Leadership Defends Britain’s Defensive Role in Expanding Middle East Conflict
Four U.S. Strategic Bombers Arrive in Britain as Iran War Intensifies
Soham Murderer Ian Huntley Dies After Violent Attack in High-Security Prison
UK Lawmakers and Experts Condemn Scale of Overseas Human Remains Held in British Museums
Royal Navy Aircraft Carrier HMS Prince of Wales Placed on Standby for Potential Deployment
United Kingdom Confirms U.S. Military Using British Bases for Operations Targeting Iranian Missile Sites
Starmer Defends UK Role in Iran Conflict After Renewed Criticism from President Trump
Blue Owl Reveals £36 Million Exposure After Collapse of UK Lender Serving Wealthy Clients
UK Asylum Reform Plan Triggers Fierce Debate Over Border Control and Humanitarian Impact
US Stealth Bombers Head to UK Base as Trump Issues Stark Warning to Iran
UK Deputy Prime Minister Says Legal Case Could Exist for British Strikes on Iranian Missile Sites
Investigators Link Mysterious Parcel Fires Across Europe to Russian Intelligence Operation
Debate Intensifies Over Britain’s Legal Justification for US Military Operations Launched From UK Bases
Britain Faces Heightened Energy Price Risks as Iran-Linked Tensions Threaten Global Oil and Gas Supplies
British Counter-Terror Police Arrest Four Suspected of Spying on Jewish Community for Iran
Axel Springer Agrees $770 Million Deal to Acquire Britain’s Daily Telegraph
Iceland Supermarket Drops Trademark Challenge Against Icelandic Government in Long-Running Naming Dispute
UK Defence Secretary Visits Cyprus Following Scrutiny of Britain’s Response to Drone Attacks
Questions Grow Over Britain’s Military Readiness as Response to Iran Conflict Draws Scrutiny
UK Offers Failed Asylum Seeker Families Up to Forty Thousand Pounds to Leave Voluntarily
Saharan Dust Could Bring ‘Blood Rain’ to Parts of the UK as Weather Systems Shift
UK Deploys Additional Typhoon Fighter Jets to Qatar and Helicopters to Cyprus Amid Rising Middle East Tensions
Experts Urge Britain to Accelerate Renewable Energy Push as Global Conflicts Drive Up Costs
British Public Shows Strong Reluctance to Join Wider War in Iran
First UK Evacuation Flight Departs Middle East After Lengthy Delay
United Kingdom Imposes New Visa Requirements on Travelers from St. Lucia and Nicaragua
Iran Conflict Strains U.S.–U.K. Alliance as Trump and Starmer Clash Over Military Strategy
UK Interest Rates Could Rise Above Four Percent Again if Energy Shock Continues, Think Tank Warns
Starmer Defends Britain’s Iran Strategy as Badenoch Urges Stronger Military Support
Labour MP Says She Saw No Sign Husband Broke Law After Arrest in China Espionage Investigation
UK Jobless Rate Overtakes Italy’s for First Time in Years as Labour Market Weakens
United Kingdom Suspends Student Visas for Four Countries in Unprecedented Immigration Move
Campaigners Warn UK Student Visa Ban Could Push Migrants Toward Dangerous Channel Crossings
First U.K. Charter Flight for Stranded Nationals Set to Depart Oman Amid Middle East Crisis
France and United Kingdom Deploy Warships to Eastern Mediterranean as Middle East Conflict Escalates
U.K. Arrests Three Men Including Lawmaker’s Partner in Suspected China Espionage Investigation
×