Beautiful Virgin Islands

Wednesday, Aug 19, 2026

Creepy or cool? This airport flight board displays personalised info

Creepy or cool? This airport flight board displays personalised info

Delta's futuristic 'Parallel Reality' screen can display personalised information to 100 people at the same time using AI and facial recognition technology.

You’ve just gotten to the airport, you’re running late, and you need to know your gate number ASAP. But the departures board is being incredibly slow, and it’s taking what feels like eternity for your specific flight information to shuffle back around again on the display.

Most passengers can probably relate to the foot-tapping impatience that comes when you’re stuck in front of a screen, waiting to find out how long your flight’s been delayed or what gate number to sprint to – especially in this season of travel chaos in Europe.

But now – at least in the United States – getting personalised flight information from an airport screen is just a quick glance away, with Delta Air Lines’ futuristic new “Parallel Reality” flight information board.

Launched in partnership with Misapplied Sciences, a start-up based in California, it can display personalised information to 100 people, on a single screen, at the same time.

It is now available to Delta passengers at Detroit Metropolitan Airport.

Each traveller who looks at this high-tech screen is shown completely different information, customised to their journey.

The screen greets a passenger by name and shows them their flight departure time, gate number, and even how long it will take to get there and which direction to walk.


How does it work?


After going through security, Delta flyers who want to opt in to the experience can head to the Parallel Reality display kiosk near the airport’s ​​Delta Sky Club.

They’ll have to either scan their boarding pass or use facial recognition at the kiosk if they’re enrolled in Delta’s digital ID programme.

After that, each customer will be able to see flight information tailored to their unique trip as they walk past the Parallel Reality display board.

“This experience will always be opt-in, and customer information is not stored,” says Delta.


What’s the technology behind this?


According to Misapplied Sciences, Parallel Reality displays are enabled by special pixels that enable the simultaneous projection of different things to different people.

Misapplied Sciences says that unlike a conventional pixel, which projects only a single colour at one moment, its Parallel Reality pixels can simultaneously project “millions of controllable rays of different colours and brightness”.

Each ray can then be software-directed to a specific person, it adds.

In the airport itself, the personalised experience is enabled through a system of motion cameras and sensors.

"A relationship is created between your identity and your position, so that the motion camera follows your shape," Greg Forbes, Delta's managing director of airport experience, told Insider.

"That's what tells the display which direction to aim your information. As you move through the viewing space, your location is tracked, and your message follows you".

The technology only works in a viewing area in front of the screen, so as soon as a passenger leaves the area, their information is deleted, Forbes added.

The screen will only work for those who actively choose to take part in the experience, Albert Ng, CEO of Misapplied Sciences, told Insider.

"We are not ambiently detecting who you are as you're walking through the airport," he said.

A spokesperson for Delta told Euronews Next there were no plans to roll out the technology in Europe at this point, but "Delta will gladly consider European airports as possible future installation sites if there is a strong customer appetite for it".

Unfortunately for those of us on this side of the Atlantic, travel chaos seems likely to continue throughout the summer. But if you happen to be ditching the continent for a holiday in Detroit, here’s hoping this might make for a slightly smoother travel experience.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
China’s Lifelike AI Humans Move From Livestreams Into Real-World Service Roles
Sarah Ferguson Reportedly Retreats to Late Ex-Boyfriend's Swiss Chalet
Cristiano Ronaldo and Georgina Rodríguez Sign Prenup Protecting Their Separate Fortunes
Thieves Steal Antonello da Messina Renaissance Masterpieces From Sicilian Museum
Better.com Founder Who Fired 900 Employees on Zoom Is Ousted as CEO
Italian Speed Camera Issues Nearly 32,000 Fines in 10 Weeks, Worth More Than €3 Million
AI Manager at San Francisco Store Recommends Firing Human Employee
Google Launches Pixel 11 With Gemini AI at the Center of Its Hardware Strategy
Reform UK Unveils Plan to Cut Welfare Spending by More Than £50 Billion a Year
Prime Minister Andy Burnham Praised Extinction Rebellion for Doing a 'Great Service'
UK Wildfire Phone Alert Triggers Backlash as Users Switch Off Emergency Warnings
Heathrow Roads Reopen After Burst Water Main Floods Access to Terminals 2 and 3
Former NBA Players Enes Kanter Freedom and Royce White Say They Will Enter 2027 WNBA Draft
Former Cambridge Professor Jason Arday Found Dead Days After Resigning Amid Plagiarism Row
US Appeals Court Rules AI Agent's Website Actions Are Legally Attributed to the User
France's Constitutional Council Blocks Social Media Ban for Children Under 15
Liechtenstein Changes Royal Succession Rules to Allow Women to Inherit the Throne
Women Allege Rape and Sexual Abuse at British Army College for Teenage Recruits
Minnesota: Two independent investigators posed as Muslims (one wearing a burqa) and showed how they could vote in elections without identification.
China’s Kimi Launches AI-Focused Credit Card With Agricultural Bank of China and American Express
Former Labour Adviser Arrested on Suspicion of Spying for China Held Privileged Access as Top Party Donor
Turkish Parliament Passes Landmark Bill Granting Conditional Amnesty to Disarmed PKK Members
Donald Trump Warns FIFA Against Ousting Gianni Infantino Amid Revolt by Global Football Leaders
Jeff Bezos Joins Investor Group Closing In on $6 Billion Liverpool FC Stake
UK Councils to Receive Sweeping Planning Powers to Ban New Vape and Betting Shops
Russia’s A7 Builds a State-Linked Payments Network Beyond Western Sanctions
Hyper-Realistic Reborn Dolls Draw Collectors Seeking Comfort and Craft
Gen Z Cuts Back on Dating as a Night Out Nears $200
Patients Turn to Artificial Intelligence for Therapy as Psychiatrists Warn of Privacy and Clinical Risks
Couples Embrace ‘Sleep Divorce’ to Protect Rest and Reduce Tension
Meta Ordered to Pay $567 Million and Change Facebook and Instagram Safeguards for Children
Up to only 10 Months in Prison for Swedish Officer’s Murderer Sparks Anger
Success: Nvidia Turned Gaming Chips Into the Engine of the AI Boom
Jorge Messi, Lionel Messi’s Father and Longtime Agent, Dies at 68
AI’s Next Bottleneck Is Power, Not Just Nvidia Chips
Advertising trick: Pepsi’s Harrier Jet Commercial Led to a $700,000 Court Fight
Meta Raises AI Spending Target to as Much as $145bn Despite Pressure Over Returns
Danube Drought Exposes Nazi Wrecks and Pushes Central Europe’s Power System to the Brink
Joe Biden’s Cancer Has Spread Beyond His Bones, Hunter Biden Says
Air Traffic Control Outage Grounded Flights Across the Midwest
Why 2027 Could Be a Strong Year for Stocks—and Why the Forecast Is Fragile
Why Markets May Look Quiet in August After Big Tech Earnings
Australian Crew Evacuates Seriously Ill American From Antarctica in Midwinter Darkness
Trump’s Top General Seeks an Exit Strategy From Iran War, Report Says
Brock Lesnar Retires From Wrestling, Closing a Career of Rare Athletic Range and Lasting Controversy
Trump-Era Policy Shifts Test the Boundaries of U.S. Institutions
UK Drought Cuts Harvests and Raises Food-Security Fears
UFO: Pentagon Releases Video of Unidentified Object Tracked Over Middle East
US Health Secretary: “I’m Not Afraid of Germs — I Used to Snort Cocaine Off Toilet Seats”
Ukraine Tells Senate Republicans Its Drone War Offers a Blueprint for America
×