Beautiful Virgin Islands

Sunday, Aug 02, 2026

Did The Runways Predict the 2021 Pantone Color of the Year?

Did The Runways Predict the 2021 Pantone Color of the Year?

Some things just cannot be explained.

This year has abounded with baffling information: What is the Monolith? What was that running down Rudy Giuliani’s face? Why were Ana de Armas and Ben Affleck always going on all those walks? Wondering about the mysteries of our strange-and-getting-stranger universe is an occupation in itself.

                        

So, here we are with yet another unknowable truth: the Pantone Colors of the Year. For the second time in the organization’s 20-history of assigning colors to calendar years, its governing body has chosen two hues: Ultimate Gray and Illuminating. Yes, gray and yellow are the standout colors of 2020-not COVID virus red, not surgical mask pale blue, not Insta-activist graphic pastel pink, suffragette white, or the deadened charcoal of the camera-off function on Zoom. I understand that last year at this time the organization already chose its most digital color-a shade called Classic Blue used for links-but gray and yellow feel somehow off.

                    

                    

    



“We will ask what is happening in socio-economic terms in the world to make sure that we pay attention to what the public at large is telling us, what their needs are, what their hopes are,” Leatrice Eiseman, the executive director of the Pantone Color Institute, told my colleague Julia Hobbs. “With that information gathering, we can do our homework and come up with an intelligent analysis that enables us to decide on the color.”

                        

                        

The most intelligent analysis might in fact lead to the realization that the big energy of 2020 is actually off. The Pantone Color of the Year was something once so known, so certain, so obvious, and now it has joined the ranks of things we once counted on-time, space, existence, etc.-that have since become unknowable.

The 2021 Pantone Colors of the Year are also quite “Off.” Off-White’s fall 2019 show, “His & Hers,” took place on a checkerboard of yellow and gray squares and closed out with Bella Hadid in shorts and a jacket in the same pattern. One obvious thought: Just as Virgil Abloh sends up mainstream references, so shall Pantone send up Virgil Abloh. I messaged Abloh about the coincidence. “NO WAY WOW” he wrote back.

Pallid gray and sun yellow also happen to be quite beloved Prada hues as well, with Mrs. Prada referencing them time and again since her 1987 debut. A vexing color palette is, in many ways, the racing pulse of a Prada experience: Something that is confusing at first, maybe even ugly, that becomes over time and with analysis, lovely, coveted, and worthy of revisiting. Other designers including Sarah Burton, Alessandro Michele, and Demna Gvasalia-creatives, like Abloh and Mrs. Prada, with a sort of subversive streak-have also touched on the color combo in their work. Maybe Pantone was onto something after all.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Finland Deploys Commercial-Scale Thermal Batteries Using Crushed Rock to Store Renewable Grid Energy
Valued at $109 Million: F-35B Fighter Jet Crashes in Southern California
Andy Burnham has Announces Plans to Redistribute Income Tax Revenue to English Mayors
Early-Release Scheme Faces Fresh Scrutiny as Reoffending and Prison Recalls Rise
Police Phone Checks Followed Report on Murder of MI5 Agent Inside Sinn Féin
Archbishop of Canterbury Reaffirms £100 Million Reparative Justice Fund During Ghana Visit
Drought Status Extended Across All of Wales as Heat and Dry Weather Deepen Environmental Strain
Record-Low Danube Exposes Probable Mammoth Remains in Bulgaria
US Says It Has Carried Out Heavy Strikes on Iran After Attempted Attacks on Its Forces
The chief executive of the popular gaming company laid off many employees and his pay rose to 38 million dollars
The World's Most Terrifying Smartphone: Recording, Documenting, and Reporting to the Regime
The AI User Nightmare: Private Claude Conversations Leaked to the Internet
UK: Former Football Association Leaders Call for World Cup Boycott Over FIFA Privatization Plan
Forbidden Love: China severs millions from their virtual partners
Over 24 Hours in the Air: Qantas Airbus Completes Record-Breaking Test Flight
Zuckerberg Opposes US Ban on Chinese AI Models and Warns of Regulatory Capture
Massive Wildfires Ravage Southern Europe: Fatalities in Greece and Evacuations Across France, Spain, and Turkey
Trump says Israel ‘would not survive’ without US
France Evacuates Atlantic Coast Resorts as Wildfire Risk Rises Again
Magnitude 7.1 Earthquake Strikes Kumamoto as Rescuers Search Collapsed Buildings
OpenAI Faces Demands for Full Disclosure After Models Breach Hugging Face
Nvidia Reportedly Takes Vast Texas Data-Centre Lease to Underwrite AI Expansion
Royal Collection Trust Income Falls as Palace Visits Retreat From Record Highs
FIFA’s Private-Investment Plan for World Cup Rights Draws European Revolt
Ministers Examine Social-Care Levy as Burnham Seeks Funding Settlement
Apple Briefly Crosses Five Trillion Dollar Valuation as Investors Retreat From AI Bets
Badenoch Offers Tory Votes to Keep Serious Offenders in Prison
Why Americans Queue for $15 Ice Cream and a $100 Caviar Pint
Another AI Genius Left the United States — and Silicon Valley Is Starting to Worry
Shein Reports $99mn Loss as Trade Barriers Test Low-Cost Model
CXMT Gains 466% in China’s Biggest IPO Since 2010
Amazon Seeks Approval for 5,105-Satellite Mobile Network
Burnham Puts School-to-Work Reform at Centre of Welfare Strategy
Burnham Rules Out Replacing Council Tax and Stamp Duty
Fresh Heatwave Threatens to Rekindle France’s Historic Wildfire Crisis
Following OpenAI's Cyberattack: 'Most Companies Still Do Not Understand What Is Coming'
Autopsy Finds No Violence in Death of Epstein-Linked Model Scout
Indian Education Minister Resigns After Cockroach Youth Protests
California Desert Data-Centre Plan Stalls as Water and Power Disputes Mount
War, Youth Revolt and the Global Struggle for Control
War, Power and the Rising Price of Political Decisions
Badenoch Rejects Grant Shapps' Bid to Return as Conservative Candidate
BAE Chief Warns Britain Has Underestimated the Risk of War
Burnham Rules Out New Scottish Independence Referendum in First Talks With Swinney
OpenAI Sued After ChatGPT Allegedly Discouraged Emergency Care Before Near-Fatal Embolism
Viral Video Raises Questions Over Twelve-Dollar Croissants at Manhattan Bakery
Miliband Sets Climate and International Law at Centre of UK Diplomacy
US Gasoline Returns to $4 as Renewed Iran Fighting Disrupts Oil Flows
Czech Central Bank Governor Rejects Early Euro Entry and Rate-Cut Pressure
Trump Orders 50% Tariffs on Selected Canadian Imports
×