Beautiful Virgin Islands

Tuesday, Jun 24, 2025

Dior Reveals Cruise 2021 Show

Dior Reveals Cruise 2021 Show

In Dior’s first major fashion show since the pandemic, the world watched the Cruise 2021 show via live stream.

On June 23rd, Christian Dior's women's creative director, Maria Grazia Chiuri and CEO, Pietro Beccari, hosted video conferences to announce the plans for Paris House's Cruise and Spring Summer 2021 seasons. In the house's decision to go to ahead with their cruise show in Puglia and their Paris show in September, the house planned for what was their first major fashion show since the coronavirus outbreak, in an innovative way.

The cruise collection, which was initially planned to have taken place in May, was held at the Piazza del Duomo in Lecce, Italy, on July 22nd, with a small group of friends and family of the brand attending in person. However, the rest of the world was invited to stream the show online, which you can do below.

The Cruise 2021 collection show took place in Puglia in compliance with Italy’s COVID-19 health and safety measures. This decision emphasizes the importance of adapting the live runway in light of the pandemic, as Beccari says. “For Maria Grazia and I, luxury is emotions. When it comes to fashion, nothing carries the emotion of a real fashion show. We would like with this to send a message of hope, of optimism, and for some people, rebirth after this period of difficulty."

Similarly, Chiuri holds a personal connection to the Puglia region. It was the birthplace of her father, the place where she summered as a child and currently owns a home in the area today. "It's very important to me to emphasize how much craftsmanship there is in Puglia and reinvest in it. So many people depend on our work," she shared.

The collection, which contained 90 looks, focuses on the history and cultural significance of Puglia. There's a more rustic feel, with a number of headscarves and long, light cotton dresses, as well as corseted evening gowns. The event itself even included pizzica, a native Puglian dance. Many of the pieces featured tombolo, a delicate and beautiful traditional Italian embroidery technique.

            

Beccari stressed that Dior does not only value making their shows an enriching relevant fashion experience, but also one that upholds and supports the network of artisans, employees, and businesses that work with them. With the decision to make the show streamable, the brand paid tribute to the network of individuals that helped make the Cruise 2021 collection possible, especially in the wake of Italy's devastatingly hard hit of COVID-19 crisis.

            

"We would like to send a message of support, hope and rebirth to the world; to the big suppliers and the small ones. Many still don't know how to survive, so this move is so important for the artisans that we need to preserve. We want to give them a reason to restart," Beccari said. "It's the first time Dior [will stage a] show in a big way in Italy. Supporting Italy and the Puglia region – which is on the verge of bankruptcy – is important to us."



All eyes are focused on the rest of the industry's plans for shows this fall. Plans are slowly unfolding as Burberry has recently announced plans for a live Spring 2021 show without an audience, while some New York-based brands, such as Michael Kors, have opted out of the runway next season.



Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
Macron and Merz: Europe must arm itself in an unstable world
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Airlines Evaluate Flight Cancellations Amid Escalating US-Iran Tensions
Starmer Invites Innovators to Join Government Talent Scheme
UK Economy’s Strong Opening Quarter Shows Signs of Cooling
Harrods Seeks Court Order to Secure Al Fayed Estate for Victims
BA and Singapore Airlines Cancel Dubai Flights Amid Middle East Tensions
Trump Faces Backlash from MAGA Base Over Iran Strikes
Meta Bets $14 B on Alexandr Wang to Drive AI Ambitions
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
FedEx Founder Fred Smith, ‘Heart and Soul’ of the Company, Dies at 80
Chinese Factories Shift Away from U.S. Amid Trump‑Era Tariffs
Pimco Seizes Opportunity in Japan’s Dislocated Bond Market
Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker
Global Coal Demand Defies Paris Accord Goals
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
BBC Demands Perplexity AI Immediately Stop Using Its Content
Telegram Founder: I Will Leave My Fortune to Over 100 of My Children
Political Turmoil Resurfaces in Belgium Amid Economic Concerns
Fed policymakers divided on timing of interest rate cuts
Trump signals imminent agreement with Harvard University
Inheritance tax referendum alarms Swiss billionaire community
Japan cancels bilateral security meeting amid US defence demands
AI skeptic Emily Bender warns that ‘the emperor has no clothes’
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
Plans to Sell Dutch Embassy in Bangkok Face Local Opposition
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump's $5 Million 'Trump Card' Visa Program Draws Nearly 70,000 Applicants
DGCA Finds No Major Safety Concerns in Air India's Boeing 787 Fleet
Airlines Reroute Flights Amid Expanding Middle East Conflict Zones
Elon Musk's xAI Seeks $9.3 Billion in Funding Amid AI Expansion
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Taiwan Imposes Export Ban on Chips to Huawei and SMIC
Israel has just announced plans to strike Tehran again, and in response, Trump has urged people to evacuate
Netanyahu Signals Potential Regime Change in Iran
Juncker Criticizes EU Inaction on Trump Tariffs
EU Proposes Ban on New Russian Gas Contracts
×