Beautiful Virgin Islands

Tuesday, Jun 03, 2025

Do it yourself: Ikea masturbation video goes viral in China

Do it yourself: Ikea masturbation video goes viral in China

Ikea has said it will take "more careful" security measures in its shops in China after an explicit video of a woman masturbating in one of its stores went viral online.
The pornographic clip shows a woman pleasuring herself half-naked on various sofas and beds in the furniture store's showroom, while oblivious shoppers walk by in the background.

While uncensored versions of the video have been scrubbed from Chinese social media, the Swedish company's response to the clip gained nine million views.

"We resolutely oppose and condemn this kind of behaviour, and immediately reported it to the police in the city of the suspected store," Ikea said in a statement, without revealing the name of the branch.

The homeware group said Saturday that it would take "even more careful security and public cleanliness measures" and encouraged all customers to "browse stores in an orderly and civilised way".

The identity of the woman and the person who filmed it have not been revealed.

Some Chinese social media users have speculated it was a store in Guangdong province, as Cantonese -- spoken in parts of southern China -- can be heard in the background store announcements.

Baffled users online also pointed out that nobody is wearing face masks in the video, suggesting it was filmed before the coronavirus outbreak which brought China to a standstill from late January.

"This woman is so brave, I don't understand, [she's] just doing it in broad daylight," read one Weibo post that gained more than 8,000 likes.

"There are so many people around, I just don't understand," another wrote.

It is not the first explicit video to cause a stir on China's tightly controlled social media platforms.

A Beijing branch of the Japanese clothing chain Uniqlo became infamous in 2015, after a clip of a couple having sex in one of its changing rooms went viral.

Police arrested five people, including the young couple in the video, over the matter, while Uniqlo firmly denied that it was a publicity stunt.

The clip "severely violated socialist core values," the Chinese Cyberspace Administration said at the time.

Chinese citizens can face up to ten days' administrative detention for deliberate public nudity, while those who upload and disseminate obscene content online face up to 15 days' detention and a maximum fine of 3,000 yuan (450USD).
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
China Accuses US of Violating Trade Truce
Panama Port Owner Balances US-China Pressures
France Implements Nationwide Outdoor Smoking Ban to Protect Children
German Chancellor Merz Keeps Putin Guessing on Missile Strategy
Mandelson Criticizes UK's 'Fetish' for Abandoning EU Regulations
British Fishing Boat Owner Fined €30,000 by French Authorities
Dutch government falls as far-right leader Wilders quits coalition
Harvard Urges US to Unfreeze Funds for Public Health Research
Businessman Mauled by Lion at Luxury Namibian Lodge
Researchers Consider New Destinations Beyond the U.S.
53-Year-Old Doctor Claims Biological Age of 23
Trump Struggles to Secure Trade Deals With China and Europe
Russia to Return 6,000 Corpses Under Ukraine Prisoner Swap Deal
Microsoft Lays Off Hundreds More Amid Restructuring
Harvey Weinstein’s Publicist Embraces Notoriety
Macron and Meloni Seek Unity Despite Tensions
Trump Administration Accused of Obstructing Deportation Cases
Newark Mayor Sues Over Arrest at Immigration Facility
Center-Left Candidate Projected to Win South Korean Presidency
Trump’s Tariffs Predicted to Stall Global Economic Growth
South Korea’s President-Elect Expected to Take Softer Line on Trump and North Korea
Trump’s China Strategy Remains a Geopolitical Puzzle
Ukraine Executes Long-Range Drone Strikes on Russian Airbases
Conservative Karol Nawrocki wins Poland’s presidential election
Study Identifies Potential Radicalization Risk Among Over One Million Muslims in Germany
Good news: Annalena Baerbock Elected President of the UN General Assembly
Apple Appeals EU Law Over User Data Sharing Requirements
South Africa: "First Black Bank" Collapses after Being Looted by Owners
Poland will now withdraw from the EU migration pact after pro-Trump nationalist wins Election
"That's Disgusting, Don’t Say It Again": The Trump Joke That Made the President Boil
Trump Cancels NASA Nominee Over Democratic Donations
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OnlyFans for Sale: From Lockdown Lifeline to Eight-Billion-Dollar Empire
Mayor’s Security Officer Implicated | Shocking New Details Emerge in NYC Kidnapping Case
Hegseth Warns of Potential Chinese Military Action Against Taiwan
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Jamie Dimon Warns U.S. Bond Market Faces Pressure from Rising Debt
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Taylor Swift Gains Ownership of Her First Six Albums
Bangkok Ranked World's Top City for Remote Work in 2025
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
×