Beautiful Virgin Islands


Elon Musk threatens to sue Microsoft claiming it used Twitter data without permission

Elon Musk threatens to sue Microsoft claiming it used Twitter data without permission

Microsoft has reportedly dropped Twitter from an advertising service it runs to help buyers manage their social media accounts in one place. It comes after Twitter started charging businesses to access user data, which is vital to targeted advertising.

Elon Musk has threatened to sue Microsoft for allegedly using Twitter data without permission.

The billionaire's warning, via a tweet, came after the tech giant revealed it would drop his social media site from its corporate advertising platform.

Microsoft's service uses AI to help ad buyers manage their social media accounts in one place.

Musk said the firm had trained it "illegally using Twitter data", adding: "Lawsuit time."



Microsoft has indicated that its service will still support Meta's Facebook and Instagram.

The company declined to comment when contacted by Sky News.

Twitter no longer has a press office, instead responding to journalists' enquiries with a poop emoji.
How Twitter's non-existent press office now replies to emails


What is this spat about?


Microsoft's move comes after Twitter started charging companies for the data it collects from its users, which is essential for targeted advertising.

For a minimum of $100 a month, Musk's platform says it helps businesses "understand, track, and benchmark the conversations and perceptions surrounding your brand".

The service is known as an API (or application programming interface), and Twitter previously provided free access.

But just as Musk has sought to boost Twitter's finances by monetising users with a monthly subscription, which grants members with a blue verified checkmark, so too has he looked to bring in more cash from companies.

Mike Rhodes, CEO and founder of marketing agency ConsultMyApp, said: "Twitter has a vast amount of data, and it appears Musk is trying to leverage this, in part at least, to improve his advertising offerings.

"The social platform's advertising revenue has fallen off a cliff since he took over."

Musk made several dire assessments of Twitter's finances shortly after his $44bn (£38bn) takeover last October, claiming the company may face bankruptcy.

He later said the company's finances had stabilised, helped by thousands of lay-offs.

Musk's threat comes after he announced plans for his own chatbot to rival the Microsoft-backed ChatGPT, which he claimed has been trained "to be politically correct".

The SpaceX and Tesla owner was a co-founder of ChatGPT creator OpenAI, but left in 2019 and its biggest financial supporter is now Microsoft.

The Windows and Xbox maker has invested billions into the company, and rolled its GPT model into products like its Bing search engine and Office apps.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Federal Reserve Chair Powell: "We are prohibited from owning Bitcoin and are not seeking any changes to that law."
A Democratic congresswoman with blue and black hair is having a meltdown over "President Musk."
A sizable group of unauthorized migrants is traveling through Mexico with the aim of reaching the USA before Trump assumes office.
Beatles Reunion Electrifies London: Paul McCartney and Ringo Starr Ignite O2 Arena with Surprise Performance
Starmer's Envoy Engages Trump Team as UK Seeks Strategic U.S. Partnership
Britain's Retail Rebound Falters as Black Friday Splurge Dissipates
Bank of Japan's Bold Reckoning: A Decade of Unconventional Policy Under Scrutiny
Republican Discord Threatens Government Shutdown Amid Holiday Season
French Retiree Dominique Pellico Convicted for Recruiting 72 Men to Assault Wife Over a Decade
Putin Defends War Strategy as Global Tensions Rise
Putin Claims Progress as Tensions Rise: Conflict in Ukraine Intensifies
Putin's Paradox: Claiming Strength Amidst Sanctions and Isolation
Water as a Weapon: The Contentious Struggle for Survival in Gaza
Syria's Future: A Fight for Democracy or Another Cycle of Oppression?
UK Considers Sending Troops to Ukraine: A Strategic Move or Intensifying The Proxy War?
Renewed ISIS Threat Puts Syria’s Cultural Heritage in Peril
Escalation in Moscow: High-Profile Assassination and International Tensions Intensify
North Korean Troops in Ukraine: A New Cold War Frontier?
Ukraine's Bold Move: High-Stakes Assassination of Russian General in Moscow
Dubai's Technological Leap: Brain Chips and AI Board Members by 2025
Tragedy Strikes Wisconsin School as Shooting Claims Lives of Teacher and Student
UK's Calculated Gamble: Balancing Defense Aid to Ukraine and Domestic Demands
UK Intensifies Stranglehold on Russian Oil, but Does It Dampen Putin’s Resolve?
British Voter Endorsement of Reeves's Bold Tax Strategy
Nicola Sturgeon Warns of 'Toxic' Discourse: The Perils of Polarisation in Modern Politics
Levelling Down: How the Conservatives Underspent on Regional Revitalization
Alleged Chinese Espionage: The Entangled Web Beyond Prince Andrew
Starmer Navigates Diplomatic Tightrope Amid Chinese Espionage Revelations Involving Prince Andrew
Balancing Democracy and Disorder: The Trial of a Milkshake Incident
Royal Mail Enters New Chapter Under Czech Ownership
UK Companies Slash Jobs Amid Economic Strain
Kemi Badenoch Rekindles Flat Tax Debate Amid Inheritance Tax Uproar
Rewiring Whitehall: New Cabinet Secretary's Mandate for Change
Legal Battle Revives: Lucy Letby Seeks Fresh Appeal as Expert Evidence Faces Scrutiny
Accusations Fly as UK-China Relations Spark Tension Within British Politics
The Delicate Dance of Devolution: As English Council Elections Face Delays
The Alleged Chinese Spy at the Heart of British Royal Circles: Yang Tengbo Unmasked
Prince Andrew Withdraws from Royal Christmas Amidst Chinese Espionage Scandal
EU Takes Legal Action Against UK Over Allegedly Neglected Rights of EU Citizens
Disaster Strikes: Oil Spill in the Black Sea and Cyclone Devastation in Mayotte
Oil Tanker Disaster in the Kerch Strait: A Confluence of Environmental Catastrophe and Geopolitical Tensions
Olaf Scholz’s Gamble: The Collapse of Germany’s Coalition Government and the Path to Early Elections
Keir Starmer's 'Sycophantic' Tone: Tensions Rise Over UK-China Relations
Trump Recognizes Partial Advances in Ceasefire Attempts in Ukraine Conflict
UK Navigates Complex Global and Domestic Challenges Amid Security, Environmental, and Health Concerns
Tragic Loss of Fashion Visionary: Isak Andic's Enduring Legacy Beyond Mango
UK's CPTPP Gamble: A Strategic Leap Toward the Indo-Pacific
Mango Founder Isak Andic Dies in Tragic Accident
Disney’s Dangerous Power Play: How Bob Iger's Personal Agenda Could Cost His Company Billions
ABC's $15 Million Settlement: A Turning Point in Media Defamation Battles
×