Beautiful Virgin Islands

Thursday, Jul 23, 2026

Facebook v Australia: Who blinked first?

Facebook v Australia: Who blinked first?

The war between Facebook and the Australian government is over.

Australian news will return to the social media giant's platform, and it will reach deals to pay news groups for their stories.

So, who won this titanic battle and how will that play out around the world?

The former boss of Facebook in Australia is pretty clear.

"I'd say Facebook may have blinked a bit here," Stephen Scheeler told BBC Radio 4's Today programme.

"I think there's no question that global backlash against this was pretty stern.

"And I think Facebook probably observed that governments around the world were taking a harder line maybe than they had anticipated."

Microsoft's intervention


Australia had support not only from other governments, which wanted to see Mark Zuckerberg's company taken down a peg, but even from another tech firm that has previously been in regulators' sights itself.

Earlier this month, Microsoft came out in strong support of the new media law.

Its President Brad Smith wrote: "The legislation will redress the economic imbalance between technology and journalism by mandating negotiations between these tech gatekeepers and independent news organisations."

Cynics might point out it's not surprising Microsoft backed a law framed specifically to affect two of its biggest rivals.

Microsoft's Brad Smith had backed Australia over Google and Facebook
After all, at a time when Google was threatening to leave Australia altogether, Microsoft was telling the Australian prime minister that its search engine Bing would be happy to fill the gap and contribute to the news industry.

But a spokesman for the company told me that its stance had always been based on principle.

For its part, Facebook says it's happy with the amendments to the law.

It believes they will put an end to the idea that the government should set the terms of a deal between private companies.

"It gives us the ability to strike commercial deals on terms that make sense which is what we wanted," says one insider.

With both Facebook and Google now striking deals with newspaper groups, the Australian government may not feel the need to go ahead with the legislation.

So should other governments take inspiration from what looks to have been a successful approach to forcing the tech giants to fund news?

'Screwed it up'


Not according to Benedict Evans. The tech consultant and former Silicon Valley venture capitalist has been a ferocious critic of the Australian law.

He says it was poorly framed with unrealistic elements, including the demand that Google give 14 days notice of any change in a search algorithm which is constantly tweaked.

"Google caved to extortion early," he says.

"Facebook stood on principle but screwed up by blocking everything instead of just actual news.

"Australia wrote a law that was physically impossible to comply with, and has now said: 'Oh well it's been a success because we're not applying it to anybody.'"

But he adds the principle of taxing tech companies to subsidise newspapers is set to spread.

"The challenge in this case is that you're sort of pretending it's not a tax and not a subsidy. You're pretending it's a commercial arrangement, which it isn't."

Radical action


The end result seems likely to be that Facebook and Google will strike more deals around the world to pay money for news.

The problem is that this will probably benefit the major newspaper businesses, including Rupert Murdoch's News Corp, rather than struggling regional titles. And it will do nothing to chip away at the dominance of Facebook and Google in online advertising.

Rupert Murdoch's News Corp is now set to receive payments from both Google and Facebook
So what's the answer?

According to ex-Facebook Australia boss Mr Scheeler, it's time for radical action: breaking up the tech giants.

"I've come around to the view that the scale, size and influence of these platforms, particularly on our minds, our brains, and all the things that we do as citizens, as consumers, are just so powerful that leaving them in the hands of a few, very closely controlled companies like Facebook is the recipe for disaster," he said.

While Facebook certainly lost the PR war in Australia, it has suffered very little damage to its bottom line.

But in flexing its muscles so unwisely, it may have made the breakup of Mr Zuckerberg's empire a little more likely.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Miliband Sets Climate and International Law at Centre of UK Diplomacy
US Gasoline Returns to $4 as Renewed Iran Fighting Disrupts Oil Flows
Czech Central Bank Governor Rejects Early Euro Entry and Rate-Cut Pressure
Trump Orders 50% Tariffs on Selected Canadian Imports
Pentagon Discloses Nearly 100 US Troop Injuries During Renewed Iran Fighting
Trump Readies New Tariffs as Temporary Global Levy Nears Expiry
EU Imposes Record €550 Million Digital Services Fine on AliExpress
London’s Housing Starts Collapse as Planning and Building Costs Stall Development
Charlie Sheen’s Daughter: "My Dad Didn’t Buy Me a House, My Breasts Bought It"
Vivienne Westwood Casts Cicciolina, 74, in Its New Autumn Campaign
Dejavu: Germany’s Military Expansion Reshapes Europe’s Strategic Balance With France
Naturally Conceived Identical Quadruplets Born in Rare Brisbane Delivery
Tate Brothers Fight British Extradition Bid After Miami Arrests
Burnham Reshapes Britain’s Government Around Living Costs, Devolution and Security
Jingye Demands Full Compensation After Britain illegally Nationalized British Steel
Just Another Liar or a Robin Hood? Andy Burnham Pledges Cost-of-Living Help in First Speech as UK Prime Minister
Morgan Stanley Builds a Wall Street Lead in AI Infrastructure Finance
High Prices Push Coffee Drinkers Toward Whole Beans and Home Brewing
Trump Draws Boos and Podium Scrutiny at Spain’s World Cup Triumph
Brilliant move: Péter Magyar Moves to Nominate Chess Grandmaster Judit Polgár as Hungary’s President
Spain Defeats Argentina in Extra Time to Win Second World Cup
Police Block Cockroach Janta Party’s March to Parliament as Education Protests Intensify
Current AI Seeks to Build an Open Global AI Infrastructure Outside Big Tech Control
Turkey Explores S-400 Transfer to UAE in Bid to Rejoin F-35 Program
Germany’s Economic Malaise Reopens the Sunday Shopping Debate
Singapore Considers Lower Taxes for Fund Managers as Hong Kong Intensifies Talent Contest
US Retaliates Against Iran After Two American Troops Killed in Jordan
Bank of Asia BVI Enters Court-Supervised Liquidation After Regulators Find It Insolvent
Proposed U.S.-Saudi Nuclear Pact Could Permit Limited Uranium Enrichment Under International Safeguards
Netherlands Declares Water Shortage Emergency After Drought Pushes Rivers to Historic Lows
Why Kentucky Fried Chicken Became KFC—and Why the False Explanations Persist
Iran Claims It Destroyed Bahrain’s Main Artificial Intelligence Center in Missile and Drone Strike
Ukrainian Drones Strike Wildberries Warehouses Deep Inside Russia
Brothers Andrew and Tristan Tate Who Turned "Toxic Masculinity" Into a Brand Arrested in Miami as Britain Seeks Their Extradition
Reported CIA Mission Helped Clear the UAE’s Path to Advanced US AI Chips
Artificial Intelligence Capital Fuels Markets While Governments and Regulators Face Mounting Strategic Tests
China’s Moonshot’s Kimi K3 Narrows the Gap With Anthropic Through Scale, Openness and Lower Cost
Gold and Cash Seizure Puts Indonesia’s Senior Anti-Corruption Prosecutor Under Investigation
The Ledger Will Not Trust on Faith
Trump Administration Pressures Banks to Restrict Financial Access for Undocumented Immigrants
Passenger Bound for Germany Refused to Sit Beside a Woman on a Plane — Then Slapped a Flight Attendant
Ukraine’s Leadership Rift Spills Into the Streets as Protesters Target Army Chief
Ukrainian Drone Barrage Kills Eight and Strikes Russian Logistics Network
The Ten World Cup Finals That Defined Football History
Smartphones Are Getting More Expensive, Sales Are Collapsing, and Even Apple Admits: "Prices Will Rise"
The Monaco Bombing Has Become a Test of Ukraine’s Intelligence Accountability
Leadership Change and Strategic Rivalry Redraw the Political Map
Energy Risk, Uneven Growth and the New Geography of Global Capital
The AI Race Enters Its Infrastructure Era
For 36 Years, He Scammed About 300 Luxury Hotels — Until He Was Caught
×