Beautiful Virgin Islands

Wednesday, Apr 08, 2026

Google reveals AI updates as it vies with Microsoft

Google reveals AI updates as it vies with Microsoft

Google has announced it is rolling out generative artificial intelligence (AI) to its core search engine.
The move comes after Microsoft incorporated GPT-4 into its Bing search engine earlier this year.

Search Generative Experience - which will be part of Google - will craft responses to open-ended queries, the company said.

However, the system will only be available to a limited number of users and is still in "experimental" phase.

"We are reimagining all of our core products, including search," said Sundar Pichai, the boss of Google's parent company Alphabet.

Additionally, the company announced a new feature on Google's Android system will proactively warn users about unknown AirTags, tiny devices developed to track personal items like keys and wallets.

The technology giant said the "unknown tracker alerts" would go live this summer.

The announcement came after Apple and Google said last week they were working together to address the problem.

Last year two women sued Apple over AirTag stalking.

Women who have been tracked using the devices told the BBC last year that not enough was being done to prevent misuse.

Google made the announcement at its annual developer conference, where leaders of the company touted their latest advancements in artificial intelligence and new hardware offerings, including a $1,799 (£1,425) phone that opens and closes like a book.

The company said it was removing the waitlist for "Bard", its experimental, conversational, chat service, which will be rolled out in English in 180 countries and territories.

It also said the chatbot would soon be able to respond to prompts with images as well as text.

Google has been under pressure to burnish its artificial intelligence offerings, after the runaway success of rival chatbot ChatGPT, which is funded by Microsoft.

A previous attempt to show off its credentials in the field, in February, ended in embarrassment, after it emerged that - in an advert intended to illustrate its capabilities - Bard had answered a question incorrectly.

The incident wiped $100bn (£82bn) off parent company Alphabet's share value - an indication of how keenly investors are watching how the tech giants' AI ventures play out.

Microsoft is deploying ChatGPT technology into its search engine Bing, after investing heavily in the company that developed it, OpenAI. Chinese tech giant Baidu also has a chatbot, called Ernie.

Chirag Dekate, analyst at Gartner, said Google remained an industry leader and was well poised to benefit in the interest in AI.

"Google has the tools to dominate the AI battles, the perennial question is - will they?" he said.
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
UK Denies Visa to Kanye West After Sponsors Withdraw from Wireless Festival
Trump-Era Forest Service Restructuring Leads to Closure of UK Lab Focused on Kentucky Woodland Health
Foreign Students in the UK Describe Harsh Living Conditions and Financial Pressures
Reform UK Proposes Visa Restrictions on Nations Pursuing Reparations Claims
Public Reaction Divides Over UK Decision to Bar Kanye West
Calls Grow for UK to Review US Base Access Following Concerns Over Escalating Rhetoric
UK Indicates It Will Not Permit Use of Its Bases for Potential US Strikes on Iran’s Energy Infrastructure
UK Prime Minister Defends Decision to Bar Kanye West, Questions Festival Booking
UK Accelerates Efforts to Harmonise Medical Technology Rules with United States
Wireless Festival Cancelled After Kanye West Denied Entry to the United Kingdom
Operation Europe: Trump Deploys Vance to Hungary to Save the EU
King Charles Faces Criticism From Some UK Christians Over Absence of Easter Message
Former UK Defence Secretary Raises Concerns Over Ability to Counter Iran Missile Threat
UK Signals Non-Involvement in Iran Conflict as Trump Reasserts Firm Deterrence Stance
US and UK Strengthen Medical Device Cooperation Following Tariff Removal
Trump Backs Steve Hilton for California Governor, Highlighting Reform Agenda
UK Seeks Closer Ties With Anthropic as AI Policy Divergence Emerges Across Atlantic
Experts Warn of Evolving Extremism After Teens Arrested in UK Ambulance Arson Case
UK Convenes Talks to Safeguard Shipping Through Strait of Hormuz After Conflict Escalation
Trump Highlights Strong Leadership in Critique of UK Stance on Iran
UK Authorities Review Kanye West’s Entry Status Following Festival Backlash
UK Considers Deploying Aircraft Carrier for US Independence Day Celebrations Amid Renewed Transatlantic Focus
United Kingdom Moves to Attract AI Firm Anthropic Amid Tensions with US Defense Officials
RAF Intercepts Iranian Drones in Middle East to Defend Allied Security Interests
Labour Signals Shift on Foie Gras and Fur Restrictions to Advance EU Trade Talks
Seven Arrested Near RAF Base as UK Authorities Respond to Protest Activity
Economic Pressures Mount as Analysts Warn UK Growth Is Being Constrained by Policy Burdens
UK Green Party’s Push for Church-State Separation Sparks Debate Over National Identity
Strategic Island Emerges as Growing Challenge for United States and United Kingdom Defense Planning
Pepsi Pulls Sponsorship from UK Festival Following Backlash Linked to Kanye West
Signs Emerge of Declining Enthusiasm for Social Media in the United Kingdom
Security Alert Raised Ahead of Meghan Markle’s Planned Visit to Australia
UK Food Halls Defy Hospitality Slowdown, Emerging as Bright Spot in Challenging Market
UK Sets Firm Conditions for Military Action, Insisting on Legal Mandate and Clear Strategy
UK Medicines Regulator Launches Probe into Peptide Clinics Over Health Claims
New North Sea Drilling Unlikely to Significantly Cut UK Gas Imports, Analysis Finds
Woman Linked to UK’s First All-Female Terror Plot Faces Deportation
Downed US Aircraft Over Iran Linked to Operations from UK Airfield
Two Men and Teen Detained in UK Following Attack on Jewish Charity Ambulance
UK Police Launch Inquiry After Firearms Left Unattended Outside Mayor’s Residence
Giuffre Family Calls on King Charles to Meet Epstein Survivors During US Visit
Amber Wind Warning Issued as Storm Dave Approaches Parts of the United Kingdom
Prince Harry and Meghan’s Australia Visit Set to Draw Heightened Global Attention
UK Considers Entry Fees for Overseas Visitors at Major Museums Ahead of 2026 Travel Season
UK Prime Minister and Kuwait Crown Prince Coordinate Security Response After Regional Escalation
Calls Grow to Expand Fully Paid Maternity Leave for UK Teachers Amid Workforce Pressures
UK Secures Tariff-Free Access to US Market in Landmark Pharmaceuticals Agreement
Trump Projects Strength in Critique of UK Leadership and Naval Readiness
UK FinTech Setback as VibePay and Smartlayer Cease Operations Amid Funding Pressures
UK Leads Global Coalition of Over Forty Nations to Address Strait of Hormuz Crisis
×