Beautiful Virgin Islands

Tuesday, Jun 24, 2025

Hari Nef Goes to Prom for Ugg's 2021 Pride Campaign

Hari Nef Goes to Prom for Ugg's 2021 Pride Campaign

The model told LOFFICIEL what inspired her to join this years #UggPride campaign as well as how she supports queer people in her own community.

Pride Month is just around the corner and to celebrate, Ugg partners with actress/model/writer/activist Hari Nef to kick off the 2021 #UggPride campaign with its fifth annual Proud Prom. Inspired by the high school right of passage, Ugg showcases Nef alongside rapper Lil Nas X as they join brand ambassadors Maya Samaha and Jordun Love and Pacific Pride Foundation members Roz Borah Mads Hamilton, Sky Limon, Christin and Ashlie Brown, and their daughter Quest for a reconceptualized virtual event that celebrates the LGBTQIA+ community.



Lil Nas X



Jordun Love and Maya Samaha

In addition to both the campaign and the event, Ugg pledges a portion of sales from its new Pride-inspired Disco Stripe slides to GLAAD with a maximum donation of $125,000-a point which “hooked” Nef when approached to be in the campaign. She explains, “If we're gonna do product for Pride, we need to be giving back to the community and GLAAD is an amazing organization of [which] I have been a donor.”



However, supporting a queer advocacy organization wasn’t Nef’s only reason for joining the campaign. Not only was the model impressed by the brand’s former collaborations with fashion brands like Telfar and Eckhaus Latta, but she saw an opportunity to reimagine the brand as one inclusive to trans women like herself and other queer people.

“Ugg has been a part of my life for most of my life. It was always this sort of cozy-chic status symbol of 2000s feminine glamour brought to you by all of this iconic imagery of Britney [Spears] and Paris [Hilton] and Nicole [Richie] in their Uggs,” she says, “When they approached me for the Pride campaign, I was not only excited to work with the cool kids, but I was also excited to be a part of the new generation of Ugg imagery and step forward as a new Ugg woman.”

She continues, “We love our Parises, Nicoles, and Britneys, but they represented, iconically, a very specific idea of a woman wearing a shoe, and Pride is a great opportunity to bring new kinds of women, new kinds of men, and new kinds of otherly-gendered people into the Ugg world.”



As Pride Month falls into full swing, Nef outlines the biggest change she hopes to see for queer people: “stability,” specifically job stability. She recalls stepping onto the Ugg set and seeing familiar faces like photographer Danielle Levitt—who, Nef says, shoots queer people “glamorously, aspirationally, and lovingly”-and makeup artist Sam Visser, as well as several other queer models and crew members.



“I think it's really important that queer people get booked and stay booked outside of the gig economy,” she explains. “But I would like to see stability in employment for queer people, particularly trans people, particularly trans women of color, particularly black trans women."

She adds, “Job security leads potentially towards inroads for healthcare, inroads for housing security. These are the big important things that I focus on as somebody eager for change in the community and willing to put in the work for it.”

While Nef is certainly a busy woman-she just finished filming her new movie 1Up and is currently adapting a screenplay with Jeremy O. Harris-that hasn't deterred her from taking an active role in creating change. She recently began working with Queer Care, an organization in New York City that pairs queer people in need of support after gender-affirming surgery with volunteers willing to be of assistance.

“I try to look around and see who needs help there, in my community, in New York,” says Nef. “These are the kinds of things I look to, but institutions like Ugg pave the way for six-figure donations to organizations like GLAAD that, rather than locally-or as well as locally-are thinking nationally and globally. It's all for the peace and the more the merrier."

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Airlines Evaluate Flight Cancellations Amid Escalating US-Iran Tensions
Starmer Invites Innovators to Join Government Talent Scheme
UK Economy’s Strong Opening Quarter Shows Signs of Cooling
Harrods Seeks Court Order to Secure Al Fayed Estate for Victims
BA and Singapore Airlines Cancel Dubai Flights Amid Middle East Tensions
Trump Faces Backlash from MAGA Base Over Iran Strikes
Meta Bets $14 B on Alexandr Wang to Drive AI Ambitions
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
FedEx Founder Fred Smith, ‘Heart and Soul’ of the Company, Dies at 80
Chinese Factories Shift Away from U.S. Amid Trump‑Era Tariffs
Pimco Seizes Opportunity in Japan’s Dislocated Bond Market
Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker
Global Coal Demand Defies Paris Accord Goals
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
BBC Demands Perplexity AI Immediately Stop Using Its Content
Telegram Founder: I Will Leave My Fortune to Over 100 of My Children
Political Turmoil Resurfaces in Belgium Amid Economic Concerns
Fed policymakers divided on timing of interest rate cuts
Trump signals imminent agreement with Harvard University
Inheritance tax referendum alarms Swiss billionaire community
Japan cancels bilateral security meeting amid US defence demands
AI skeptic Emily Bender warns that ‘the emperor has no clothes’
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
Plans to Sell Dutch Embassy in Bangkok Face Local Opposition
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump's $5 Million 'Trump Card' Visa Program Draws Nearly 70,000 Applicants
DGCA Finds No Major Safety Concerns in Air India's Boeing 787 Fleet
Airlines Reroute Flights Amid Expanding Middle East Conflict Zones
Elon Musk's xAI Seeks $9.3 Billion in Funding Amid AI Expansion
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Taiwan Imposes Export Ban on Chips to Huawei and SMIC
Israel has just announced plans to strike Tehran again, and in response, Trump has urged people to evacuate
Netanyahu Signals Potential Regime Change in Iran
Juncker Criticizes EU Inaction on Trump Tariffs
EU Proposes Ban on New Russian Gas Contracts
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
×