Beautiful Virgin Islands

Tuesday, Jun 03, 2025

Heineken expects higher beer prices due to inflation

Heineken expects higher beer prices due to inflation

One of the knock on effects of higher beer prices will be fewer people choosing to drink it, the brewer warned, after barley and aluminium costs soared over the past year.
Heineken, the second largest maker of beer in the world, said on Wednesday that surging inflation may cause it to miss its financial targets.

This is because the brewer, which produces beers like Sol, Strongbow, and Heineken, expects to have to increase the price of its beverages, which could lead to people drinking less beer.

Although the company announced that it had recorded better profits than expected in 2021 thanks to higher prices and cost savings, Heineken said that the pandemic was still causing disruption to its business.

A slow recovery in nightlife, in addition to continuing supply chain issues and rising inflation, could significantly impact its revenues for 2022.

Higher production costs - such as barley, which has doubled in price in the last year, and aluminium, which is 50% more expensive now - due to supply chain pressures being felt around the world will be passed on to customers, the company said.

"These kind of price increases and inflation, I think we have not seen in a generation," Heineken chief executive Dolf van den Brink told Reuters News Agency.

"The big unknown is how this will affect the more developed markets that have not seen this kind of pricing before."

In February 2021, Heineken cut 8,000 jobs, including some in the UK, amid a scramble to save cash as the coronavirus crisis took a toll on sales.

The Dutch company said at the time that an "EverGreen" plan would see it save €2bn (£1.75bn) over three years with the aim of restoring its operating margins to pre-pandemic levels.

It has already achieved £1.09bn in savings since then, boosting its profits.

Heineken described 2020 as a year of "unprecedented disruption" while revealing a collapse in sales in key markets as a result of COVID-19 lockdowns and other restrictions.
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
France Implements Nationwide Outdoor Smoking Ban to Protect Children
German Chancellor Merz Keeps Putin Guessing on Missile Strategy
Mandelson Criticizes UK's 'Fetish' for Abandoning EU Regulations
British Fishing Boat Owner Fined €30,000 by French Authorities
Dutch government falls as far-right leader Wilders quits coalition
Harvard Urges US to Unfreeze Funds for Public Health Research
Businessman Mauled by Lion at Luxury Namibian Lodge
Researchers Consider New Destinations Beyond the U.S.
53-Year-Old Doctor Claims Biological Age of 23
Trump Struggles to Secure Trade Deals With China and Europe
Russia to Return 6,000 Corpses Under Ukraine Prisoner Swap Deal
Microsoft Lays Off Hundreds More Amid Restructuring
Harvey Weinstein’s Publicist Embraces Notoriety
Macron and Meloni Seek Unity Despite Tensions
Trump Administration Accused of Obstructing Deportation Cases
Newark Mayor Sues Over Arrest at Immigration Facility
Center-Left Candidate Projected to Win South Korean Presidency
Trump’s Tariffs Predicted to Stall Global Economic Growth
South Korea’s President-Elect Expected to Take Softer Line on Trump and North Korea
Trump’s China Strategy Remains a Geopolitical Puzzle
Ukraine Executes Long-Range Drone Strikes on Russian Airbases
Conservative Karol Nawrocki wins Poland’s presidential election
Study Identifies Potential Radicalization Risk Among Over One Million Muslims in Germany
Good news: Annalena Baerbock Elected President of the UN General Assembly
Apple Appeals EU Law Over User Data Sharing Requirements
South Africa: "First Black Bank" Collapses after Being Looted by Owners
Poland will now withdraw from the EU migration pact after pro-Trump nationalist wins Election
"That's Disgusting, Don’t Say It Again": The Trump Joke That Made the President Boil
Trump Cancels NASA Nominee Over Democratic Donations
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OnlyFans for Sale: From Lockdown Lifeline to Eight-Billion-Dollar Empire
Mayor’s Security Officer Implicated | Shocking New Details Emerge in NYC Kidnapping Case
Hegseth Warns of Potential Chinese Military Action Against Taiwan
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Jamie Dimon Warns U.S. Bond Market Faces Pressure from Rising Debt
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Taylor Swift Gains Ownership of Her First Six Albums
Bangkok Ranked World's Top City for Remote Work in 2025
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
Russia's Fossil Fuel Revenues Approach €900 Billion Since Ukraine Invasion
×