Beautiful Virgin Islands

Tuesday, Jun 03, 2025

Coronavirus styling: how to look good wearing a face mask – adjust your make-up, dress daringly

South Koreans, like others, are adapting to life in a face mask; a beauty video creator offers make-up advice and a fashion designer has tips for how to dress. YouTuber SSUNZY recommends gtoning down your make-up, while designer Park Youn-hee suggests choosing brightly coloured clothes

From tutorials on how to wear make-up with a face mask, to hats that incorporate a protective plastic face shield, South Koreans are seeking to make sure the coronavirus outbreak doesn’t damage their reputation for style.

In one video that has gathered tens of thousands of views, 29-year-old beauty YouTuber SSUNZY gives tips for applying make-up in a way that looks good under a mask.

“It’s very, very unfortunate that a mask hides your face,” she says in the video. “You can’t show off your charm. I’m going to do make-up that makes your face look good even when you’re wearing a mask.”

SSUNZY recommends that viewers use more moisturiser, and stick to more natural shades rather than heavy colouring. A hydrating foundation, for example, makes it easier to touch up make-up after removing a mask, she said.

Those practices seem to be popular, with sales of more colourful cosmetics falling, while sales of skincare products have increased.

“We saw an increase in skincare product sales during the month of March compared to the previous month,” said Amorepacific Group, South Korea’s largest cosmetics powerhouse. “Anti-ageing products show the most stable sales.”

The ubiquitousness of face masks has made them an everyday fashion item for South Koreans, with K-pop stars helping spread their popularity.

“The public has become more comfortable with them as a countermeasure (to coronavirus) because G-Dragon wears them, BTS wears them, everybody wears them, so why can’t I wear them?” says Korean fashion designer Park Youn-hee. Park works with K-pop idols including BTS and Girls’ Generation. “To us, and to K-fashion, the mask is a signature item.”

Like many countries, South Korea, which has reported more than 8,500 confirmed cases of coronavirus, has faced shortages of face masks. The government has imposed a rationing system to limit the number of masks each person can buy each week and placed export restrictions on masks.

In response, some South Koreans have turned to other ways of combining protection and fashion. One item seen for sale in shops and online are hats with a clear plastic face shield.

People of all ages have been seen wearing the hat in Daegu, the centre of South Korea’s coronavirus outbreak.

Park said people should embrace some of the anonymity provided by masks and push the boundaries of their personal style.

“I think a mask is an item that can give you confidence since people don’t recognise you clearly,” she said. “Try bold colours and different looks.”

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Harvard Urges US to Unfreeze Funds for Public Health Research
Businessman Mauled by Lion at Luxury Namibian Lodge
Researchers Consider New Destinations Beyond the U.S.
53-Year-Old Doctor Claims Biological Age of 23
Trump Struggles to Secure Trade Deals With China and Europe
Russia to Return 6,000 Corpses Under Ukraine Prisoner Swap Deal
Microsoft Lays Off Hundreds More Amid Restructuring
Harvey Weinstein’s Publicist Embraces Notoriety
Macron and Meloni Seek Unity Despite Tensions
Trump Administration Accused of Obstructing Deportation Cases
Newark Mayor Sues Over Arrest at Immigration Facility
Center-Left Candidate Projected to Win South Korean Presidency
Trump’s Tariffs Predicted to Stall Global Economic Growth
South Korea’s President-Elect Expected to Take Softer Line on Trump and North Korea
Trump’s China Strategy Remains a Geopolitical Puzzle
Ukraine Executes Long-Range Drone Strikes on Russian Airbases
Conservative Karol Nawrocki wins Poland’s presidential election
Study Identifies Potential Radicalization Risk Among Over One Million Muslims in Germany
Good news: Annalena Baerbock Elected President of the UN General Assembly
Apple Appeals EU Law Over User Data Sharing Requirements
South Africa: "First Black Bank" Collapses after Being Looted by Owners
Poland will now withdraw from the EU migration pact after pro-Trump nationalist wins Election
"That's Disgusting, Don’t Say It Again": The Trump Joke That Made the President Boil
Trump Cancels NASA Nominee Over Democratic Donations
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OnlyFans for Sale: From Lockdown Lifeline to Eight-Billion-Dollar Empire
Mayor’s Security Officer Implicated | Shocking New Details Emerge in NYC Kidnapping Case
Hegseth Warns of Potential Chinese Military Action Against Taiwan
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Jamie Dimon Warns U.S. Bond Market Faces Pressure from Rising Debt
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Taylor Swift Gains Ownership of Her First Six Albums
Bangkok Ranked World's Top City for Remote Work in 2025
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
Russia's Fossil Fuel Revenues Approach €900 Billion Since Ukraine Invasion
U.S. Justice Department Reduces American Bar Association's Role in Judicial Nominations
U.S. Department of Energy Unveils 'Doudna' Supercomputer to Advance AI Research
U.S. SEC Dismisses Lawsuit Against Binance Amid Regulatory Shift
Alcohol Industry Faces Increased Scrutiny Amid Health Concerns
Italy Faces Population Decline Amid Youth Emigration
×