Beautiful Virgin Islands

Monday, Jul 14, 2025

Jaguar moves to become Britain’s Tesla with all-electric range by 2025

Jaguar moves to become Britain’s Tesla with all-electric range by 2025

LUXURY car maker Jaguar today announced the end of one era and hoped for the dawn another as it slammed the brakes on production of diesel and petrol cars.
The marque is dropping the internal combustion engine from its entire range by 2025, marking a turning point in its 100-year history.

The firm began building motorcycle sidecars in 1922 and grew to become an emblem of the golden age of British motor manufacture.

Its high-performance E-Type was an icon of 60s motoring while more graceful models were driven by Prime Ministers, royalty and television detective Inspector Morse.

Jaguar Land Rover, owned by India’s Tata Motors, today said it will only offer electric-powered vehicles from 2025.

The company plans to spend about £2.5bn a year on new technology, consolidating its production facilities, which are spread across the Midlands, with car production moving from JLR's Castle Bromwich factory to Solihull.

But chief executive Thierry Bollore said all three of its British plants will be kept open with the firm "exploring opportunities to repurpose" the Castle Bromwich plant, leading to speculation it could be used for battery production.

Meanwhile Land Rover will produce its first all-electric model in 2024, as it phases out internal combustion engines.

Bollore said: "We have all the ingredients to define what modern luxury means in the world of tomorrow. Our vision is clear - to become the creator of the world's most desirable luxury vehicles and services for the most discerning of customers."

Jaguar intends to will undergo “a renaissance to emerge as a pure-electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies”.

But the much-anticipated electric XJ has been ditched as it “does not fit with our vision for a reimaged Jaguar brand.”

Carmakers are under pressure to meet stringent carbon emission demands in Europe and China, as well as customer demand for high-performance electric cars with a luxury or performance feel.

The UK plans to ban the sale of new petrol and diesel cars from 2030.

Bentley Motors, owned by Germany’s Volkswagen, said in November its range will be fully electric by 2030, and last month General Motors said it aimed to have a zero-emission line-up by 2035.

Transport Secretary Grant Shapps said the announcement was "a huge step for British car manufacturing".

JLR suffered a 24% decrease in the number of cars sold last year, amid the coronavirus pandemic.

Jim Holder, editorial director of magazine Autocar, said Jaguar's move to go all-electric "in the vein of Tesla" and aim for the luxury end of the market will be "incredibly difficult".

He went on: "If it can pull it off then the prospect of making higher margins on fewer sales should be enough to sustain a brand that in its current form is ailing to the point of struggling to justify its existence.

"The fact that a significant proportion of its sales last year were electrified shows that the customer base is at least alert to the possibilities of these new technologies."

Sepi Arani., of comparison site Carwow, said: “Most manufacturers opting to create ‘all electric’ model families vs that of entirely dedicated brands as part of wider groups. This is a bold move for Jaguar, but one that we no doubt will prove fruitful as consumers look to reposition brand loyalty against the vastly changing backdrop of continued innovation.”
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Air India Pilot’s Mental Health Records Under Scrutiny
Google Secures Windsurf AI Coding Team in $2.4 Billion Licence Deal
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
South African Police Minister Suspended Amid Organised Crime Allegations
Nvidia CEO Claims Chinese Military Reluctance to Use US AI Technology
Hong Kong Advances Digital Asset Strategy to Address Economic Challenges
Australia Rules Out Pre‑commitment of Troops, Reinforces Defence Posture Amid US‑China Tensions
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
U.S. Resumes Deportations to Third Countries After Supreme Court Ruling
Excavation Begins at Site of Mass Grave for Children at Former Irish Institution
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Trump Defends Attorney General Pam Bondi Amid Epstein Memo Backlash
Renault Shares Drop as CEO Luca de Meo Announces Departure Amid Reports of Move to Kering
Senior Aides for King Charles and Prince Harry Hold Secret Peace Summit
Anti‑Semitism ‘Normalised’ in Middle‑Class Britain, Says Commission Co‑Chair
King Charles Meets David Beckham at Chelsea Flower Show
If the Department is Really About Justice: Ghislaine Maxwell Should Be Freed Now
NYC Candidate Zohran Mamdani’s ‘Antifada’ Remarks Spark National Debate on Political Language and Economic Policy
President Trump Visits Flood-Ravaged Texas, Praises Community Strength and First Responders
From Mystery to Meltdown, Crisis Within the Trump Administration: Epstein Files Ignite A Deepening Rift at the Highest Levels of Government Reveals Chaos, Leaks, and Growing MAGA Backlash
Trump Slams Putin Over War Death Toll, Teases Major Russia Announcement
Reparations argument crushed
Rainmaker CEO Says Cloud Seeding Paused Before Deadly Texas Floods
A 92-year-old woman, who felt she doesn't belong in a nursing home, escaped the death-camp by climbing a gate nearly 8 ft tall
French Journalist Acquitted in Controversial Case Involving Brigitte Macron
Elon Musk’s xAI Targets $200 Billion Valuation in New Fundraising Round
Kraft Heinz Considers Splitting Off Grocery Division Amid Strategic Review
Trump Proposes Supplying Arms to Ukraine Through NATO Allies
EU Proposes New Tax on Large Companies to Boost Budget
Trump Imposes 35% Tariffs on Canadian Imports Amid Trade Tensions
Junior Doctors in the UK Prepare for Five-Day Strike Over Pay Disputes
US Opens First Rare Earth Mine in Over 70 Years in Wyoming
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
Bitcoin Reaches New Milestone of $116,000
Biden’s Doctor Pleads the Fifth to Avoid Self-Incrimination on President’s Medical Fitness
Grok Chatbot Faces International Backlash for Antisemitic Content
Severe Heatwave Claims 2,300 Lives Across Europe
NVIDIA Achieves Historic Milestone as First Company Valued at $4 Trillion
Declining Beer Consumption Signals Cultural Shift in Germany
Linda Yaccarino Steps Down as CEO of X After Two Years
US Imposes New Tariffs on Brazilian Exports Amid Political Tensions
Azerbaijan and Armenia are on the brink of a historic peace deal.
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Weinstein Victim’s Lawyer Says MeToo Movement Still Strong
U.S. Enacts Sweeping Tax and Spending Legislation Amid Trade Policy Shifts
Football Mourns as Diogo Jota and Brother André Silva Laid to Rest in Portugal
×