Beautiful Virgin Islands

Wednesday, May 13, 2026

Johnnie Walker whisky to be sold in paper bottles

Johnnie Walker, the whisky which traces its roots back 200 years, will soon be available in paper bottles.

Diageo, the drinks giant that owns the brand, said it plans to run a trial of the new environmentally-friendly packaging from next year.

While most Johnnie Walker is sold in glass bottles, the firm is looking for ways of using less plastic across its brands.

Making bottles from glass also consumes energy and creates carbon emissions.

To make the bottles, Diageo will co-launch a firm called Pulpex, which will also produce packaging for the likes of Unilever and PepsiCo.

Diageo's paper whisky bottle, which will be trialled in spring 2021, will be made from wood pulp and will be fully recyclable, the company said.

The idea is that customers would be able to drop them straight into the recycling.

Drinks companies have been developing paper bottles to try to cut down on pollution and make products more sustainable.

Carlsberg in the process of developing a paper beer bottle.

UK firm Frugalpac produces paper wine bottles which it says are made from recycled paper with a "food grade liner".

However, drinks giant Coca-Cola in January said it would not ditch single-use plastic bottles because consumers still want them.


Plastic-free

Diageo said its bottles will be made by pressurising pulp in moulds which will then be cured in microwave ovens.

The bottles will be sprayed internally with coatings that are designed not to interact with the drinks they will contain.

Many cartons made out of paper have a plastic coating inside to stop the drinks leaking out. Diageo, however, said its drinks bottles will not have that plastic coating.

Companies are coming under increasing pressure to reduce the amount of plastic in packaging as consumers increasingly focus on damage to ecosystems.

In Europe, 8.2 million tonnes of plastic were used to package food and drink in 2018, according to ING analysts.

Diageo, which also makes Guinness and Smirnoff vodka, said it uses less than 5% of plastic in its total packaging.

However, while glass bottle manufacturers are striving to make production more efficient, they still have a significant carbon footprint.

It takes a lot of energy to power glass furnaces, many of which use natural gas to melt raw materials such as sand and limestone.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
The Great Western Exit: Why Best Citizens Are Fleeing the Rich World [PODCAST]
The New Robber Barons of Intelligence: Are AI Bosses More Powerful Than Rockefeller?
The End of the Old Order [Podcast]
Britain’s Democracy Is Now a Costume
The AI Gold Rush Is Coming for America’s Last Open Spaces [Podcast]
The Pentagon’s AI Squeeze: Eight Tech Giants Get In, Anthropic Gets Shut Out [Podcast]
The War Map: Professor Jiang’s Dark Theory of Iran, Trump, China, Russia, Israel, and the Coming Global Shock [Podcast]
Labour Is No Longer a National Party [Podcast]
AI Isn’t Stealing Your Job. It’s Dismantling It Piece by Piece.
Lawyers vs Engineers: Why China Builds While America Litigates [Podcast]
Churchill’s Glass: The Drunk, the Doctor, and the Myth Britain Refuses to Sober Up From
Apple issues an unusual warning: this is how your iPhone can be hacked without you doing anything
The Met Gala Meets the Age of Billionaire Backlash
Russian Oligarch’s Superyacht Crosses Hormuz via Iran-Controlled Route
Gunfire Disrupts White House Correspondents’ Dinner as Trump Is Evacuated
A Leak, a King, and a Fracturing Alliance
Inside the Gates Foundation Turmoil: Layoffs, Scrutiny, and the Cost of Reputational Risk
UK Biobank Breach Exposes Health Data of 500,000, Listed for Sale on Chinese Platform
KPMG Cuts Around 10% of US Audit Partners After Failed Exit Push
French Police Probe Suspected Weather-Data Tampering After Unusual Polymarket Bets on Paris Temperatures
News Roundup
Microsoft lost 2.5 millions users (French government) to Linux
Privacy Problems in Microsoft Windows OS
News roundup
Péter András Magyar and the Strategic Reset of Hungary
Hungary After the Landslide — A Strategic Reset in Europe
×