Key news organizations quit the platform amid growing unease over content moderation and political biases.
Several prominent media organizations have decided to cease publishing on X, previously known as Twitter, due to concerns about disinformation under its owner,
Elon Musk, a known ally of
Donald Trump.
Sweden's Dagens Nyheter, Britain's The Guardian, and Spain's La Vanguardia recently left the platform, citing a toxic environment and unchecked spread of conspiracies and racism.
The concerns started when Musk acquired the platform in 2022 and intensified after Trump's recent election victory, supported by Musk.
Stephen Barnard of Butler University anticipates more publishers might follow suit depending on future actions by X and the Trump administration.
While The Guardian, with nearly 11 million followers, might face some audience shrinkage, experts suggest that X contributes only modestly to their website traffic.
The upheaval brings attention to alternative platforms like Bluesky, which has gained a subscriber boost.
However, experts like Vincent Berthier from Reporters Without Borders note the challenge is broader than just Musk, indicating a systemic issue in regulating social media.