Beautiful Virgin Islands

Wednesday, Aug 27, 2025

NATO-Linked Researchers Bought Fake Social Media Engagements To Test How Facebook, Twitter And Google Combat Manipulation. The Companies Failed.

NATO-Linked Researchers Bought Fake Social Media Engagements To Test How Facebook, Twitter And Google Combat Manipulation. The Companies Failed.

A NATO affiliate carried out a four-month experiment into manipulation on social media websites. The findings are published in a major new report.
A year ahead of the US presidential election, the world’s biggest social media companies are still failing to tackle manipulation on their platforms, an exercise by NATO StratCom has found.

To test the ability of Facebook, Twitter, YouTube, and Instagram to detect potentially malicious activity, researchers at the NATO Strategic Communication Centre of Excellence ran a four-month experiment starting in May.

They purchased social media engagement on 105 different posts across the four social media platforms from manipulation service providers (MSPs), a type of company that allow clients to buy clicks and inflate their social media presence.

At a cost of just 300 euros (about $333), NATO StratCom bought 3,530 comments, 25,750 likes, 20,000 views and 5,100 followers across the four platforms.

Researchers were able to identify the accounts -18,739 in total -that were being used to deliver the purchased interactions. This in turn allowed them to assess what other pages these inauthentic accounts were interacting with on behalf of other clients.

The results of the experiment are startling: Four weeks after the purchase, 4 in 5 of the purchased engagements were still online, and three weeks after a sample of fake accounts was reported to the companies, 95% of the accounts were still active.

The findings, which are contained in a report released today shared with a small number of media outlets including BuzzFeed News, suggest that malicious and inauthentic activity enabled by MSPs will often go unnoticed, considerably increasing the risk that attempts by ill-intentioned state and nongovernmental actors that seek to interfere in democratic processes will not be effectively detected and tackled.

“Social media manipulation is the new frontier for antagonists seeking to influence elections, polarise public opinion, and side-track legitimate political discussions,” the report states. The NATO Strategic Communications Centre of Excellence is a NATO-accredited international military organization. It is not part of the NATO Command Structure.

The vast majority of interactions driven by the inauthentic accounts identified by the researchers were commercial in nature and on pages for businesses and brands. But NATO StratCom observed the same accounts engage with 721 political pages, including 52 official government profiles and the accounts of two heads of state.

Experts are concerned that trends similar to those seen in Europe are present in the US election. Trevor Davis, a professor at George Washington University's Institute for Data, Democracy, and Politics, told BuzzFeed News that "accounts observed during the European parliamentary elections and identified as fraudulent have now been repurposed and relocated with the purpose of the 2020 US presidential elections, and specifically the democratic primaries."

Davis added: “This appears to not be on behalf of a particular campaign. The goal may be simply to sow distrust and division.”

Interactions, such as likes, were also noted by NATO StratCom analysts on the pages of leaders from major countries, political parties in the European Parliament, individual candidates competing at all levels in elections across Europe as well as on political pages in Russia, Ukraine, and India. The researchers also identified political accounts focussed on politics in Armenia, Georgia, Israel, Taiwan, and Tunisia, suggesting the use of MSPs is a global issue.

It is not known who is behind the interactions on these accounts. The owners of the pages being boosted could be paying MSPs for engagement themselves, but it could also be driven by supporters, or even opponents trying to smear a politician or political group

MSPs are at the heart of a growing cottage industry mostly originating in Russia, spawned to sell clicks and comments, and inflate social media engagement. Their activity is technically not illegal, and they operate openly.

The NATO StratCom report lays bare what it describes as an extensive "black market" for social media manipulation.

Researchers identified hundreds of service providers, virtually all of Russian origin. Their activities range from the use of bots for viewing videos and retweeting posts on Twitter to more elaborate accounts that require direct human involvement — and can remain online for years before they’re discovered.

As part of the experiment, researchers set up their own inauthentic accounts as well, which were used to upload content to be manipulated using MSPs. The report notes that social media platforms have become better at identifying efforts to set up fake accounts. Facebook suspended 80% of the accounts created by NATO StratCom, Twitter suspended 66%, and Instagram suspended 50%. YouTube, however, didn’t suspend any of the profiles.

The four platforms also varied significantly in removing inauthentic comments. YouTube was the only service that corrected all of the manipulated view counts, with Instagram managing to remove only 5% of comments and not correcting any inauthentic likes and views,

YouTube, owned by Google, was also the most expensive to buy views on, which the researchers say makes it harder to manipulate. For 10 euros (about $11) you can get 3,267 views on YouTube compared to more than 13,000 views on Instagram.

Twitter is described as the most effective platform at countering abuse of its services because it took longer for bought engagement to appear on the website.

Ultimately, the MSPs delivered on the services purchased by the NATO StratCom researchers. Despite specific differences between the social media platforms, all four scored poorly overall against the seven criteria used by the researchers.

The majority of the inauthentic accounts identified during the test were found on Instagram. But Instagram, Facebook, YouTube, and Twitter all failed when it came to removing the specific accounts that had been flagged by the NATO StratCom researchers. One hundred such accounts were flagged to each company and only 4.5% were removed, with Facebook removing 12, YouTube none, and Twitter and Instagram three each.

The report concludes that Facebook, Instagram, Twitter, and YouTube are still failing to adequately counter inauthentic behavior on their platforms and the threat posed by the growing manipulation industry.

Existing approaches, such as self-regulation, are not working effectively, the report claims.

A Facebook spokesperson told BuzzFeed News: “Fake engagement tactics remain a challenge facing the entire industry. We're making massive investments to find and remove fake accounts and engagement every day. But this is only one element of our larger effort to stop coordinated inauthentic behavior, which led to the removal of over 50 sophisticated networks globally in the past year." Facebook has filed several lawsuits against companies selling inauthentic behavior on their platforms.

Yoel Roth, Twitter's head of site integrity said, “Setting up fake accounts, paying for engagement, and deliberately manipulating our service are all prohibited behaviors. We're encouraged the report recognizes Twitter's proactive work to stifle inauthentic activity at source. This is an evolving challenge but we've invested significant technical resources to this issue and are committed to improvement. Furthermore, we publish every incidence of state-backed operations to a dedicated public database in full and report our removal figures for platform manipulation every six months in the Twitter Transparency Report.”

A YouTube spokesperson said, “We take any abuse of our systems, including attempts to artificially inflate video viewcounts, very seriously. For well over a decade, YouTube has built, deployed and invested in proprietary technology to prevent the artificial inflation of video viewcounts. While no anti-spam system will ever be perfect, our teams work very hard to manage spam views to less than one percent of all views. We have additional safeguards in place to mitigate the impact of these views on all of our systems. We also periodically audit and validate the views videos receive and, when appropriate, remove fraudulent views and take other actions against infringing channels.”
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Spotify’s Strange Move: The Feature Nobody Asked For – Returns
Manhunt in Australia: Armed Anti-Government Suspect Kills Police Officers Sent to Arrest Him
China Launches World’s Most Powerful Neutrino Detector
How Beijing-Linked Networks Shape Elections in New York City
Ukrainian Refugee Iryna Zarutska Fled War To US, Stabbed To Death
Elon Musk Sues Apple and OpenAI Over Alleged App Store Monopoly
2 Australian Police Shot Dead In Encounter In Rural Victoria State
Vietnam Evacuates Hundreds of Thousands as Typhoon Kajiki Strikes; China’s Sanya Shuts Down
UK Government Delays Decision on China’s Proposed London Embassy Amid Concerns Over Redacted Plans
A 150-Year Tradition to Be Abolished? Uproar Over the Popular Central Park Attraction
A new faith called Robotheism claims artificial intelligence isn’t just smart but actually God itself
Deputy Prime Minister Angela Rayner Purchases Third Property Amid Housing Tax Reforms Debate
HSBC Switzerland Ends Relationships with Over 1,000 Clients from Saudi Arabia, Lebanon, Qatar, and Egypt
Sharia Law Made Legally Binding in Austria Despite Warnings Over 'Incompatible' Values
Italian Facebook Group Sharing Intimate Images Without Consent Shut Down Amid Police Investigation
Dutch Foreign Minister Resigns Amid Deadlock Over Israel Sanctions
Trump and Allies Send Messages of Support to Ukraine on Independence Day Amid Ongoing Conflict
China Reels as Telegram Chat Group Shares Hidden-Camera Footage of Women and Children
Sam Nicoresti becomes first transgender comedian to win Edinburgh Comedy Award
Builders uncover historic human remains in Lancashire house renovation
Australia Wants to Tax Your Empty Bedrooms
MotoGP Cameraman Narrowly Avoids Pedro Acosta Crash at Hungarian Grand Prix
FBI Investigates John Bolton Over Classified Documents in High-Profile Raids
Report reveals OpenAI pitched national ChatGPT Plus subscription to UK ministers
Labour set to freeze income tax thresholds in long-term 'stealth' tax raid
Coca‑Cola explores sale of Costa coffee chain
Trial hears dog walker was chased and fatally stabbed by trio
Restaurateur resigns from government hospitality council over tax criticism
Spanish City funfair shut after serious ride injury
Suspected arson at Ilford restaurant leaves three in critical condition
Tottenham beat Manchester City to go top of Premier League
Bank holiday heatwave to hit 30°C before remnants of Hurricane Erin arrive
UK to deploy immigration advisers to West Africa to block fake visas
Nurse who raped woman continued working for a year despite police alert
Drought forces closures of England’s canal routes, canceling boat holidays
Sweet tooth scents: food-inspired perfumes surge as weight-loss drugs suppress appetites
Experts warn Britain dangerously reliant on imported food
Family of Notting Hill Carnival murder victim call event unmanageable
Bunkers, Billions and Apocalypse: The Secret Compounds of Zuckerberg and the Tech Giants
Ukraine Declares De Facto War on Hungary and Slovakia with Terror Drone Strikes on Their Gas Lifeline
Animated K-pop Musical ‘KPop Demon Hunters’ Becomes Netflix’s Most-Watched Original Animated Film
New York Appeals Court Voids Nearly $500 Million Civil Fraud Penalty Against Trump While Upholding Fraud Liability
Elon Musk tweeted, “Europe is dying”
Far-Right Activist Convicted of Incitement Changes Gender and Demands: "Send Me to a Women’s Prison" | The Storm in Germany
Hungary Criticizes Ukraine: "Violating Our Sovereignty"
Will this be the first country to return to negative interest rates?
Child-free hotels spark controversy
North Korea is where this 95-year-old wants to die. South Korea won’t let him go. Is this our ally or a human rights enemy?
Hong Kong Launches Regulatory Regime and Trials for HKD-Backed Stablecoins
China rehearses September 3 Victory Day parade as imagery points to ‘loyal wingman’ FH-97 family presence
×