Beautiful Virgin Islands

Thursday, Nov 13, 2025

Reddit chief: I was late to spot GameStop stock mania

Reddit chief: I was late to spot GameStop stock mania

Reddit boss Steve Huffman has told BBC News he supported the aims of controversial sub-Reddit WallStreetBets.

A long-time fan of the group, he said he had been slow in spotting its effect on 0GameStop0's huge share-price spike in January.

"I was actually a little late to the party, because I didn't realise that Reddit had leaked into the real world again", he said.

0GameStop0's share price ended up reaching nearly $500 (£350) before falling.

1WallStreetBets1 had been hyping up the computer-game retailer's shares.

The idea was if enough Reddit users bought 0GameStop0 shares, they could drive up the price, hurting hedge funds who had bet against the company.

Some claimed the group had collectively manipulated the market.

But Reddit decided to leave it up.

"We were... trying to keep 1WallStreetBets1 online," Mr Huffman said.

When the media talks about the big social-media platforms - Facebook, Twitter, Instagram - Reddit is often ignored.

But as hedge funds learned during the 0GameStop0 share-price spike - ignore it at your peril.

Reddit likes to think of itself as different.

At its heart, it certainly feels more alternative.

Its system of upvoting content mean ideas either fly or die.

It's not called the front page of the internet for nothing.

Mr Huffman has also had to deal with another big story this year - conspiracy theories peddled by Donald Trump about electoral fraud.

"What do you do when the president doesn't live up to the ideals, like the principles of our country?" Mr Huffman said.

An influential sub-Reddit called TheDonald was instrumental in hyping up Mr Trump across the internet.

Reddit banned it last year.

Mr Huffman told BBC News it was the most difficult moderation decision he had had to make.

Huffman is one of handful of men in Silicon Valley - along with Twitter's Jack Dorsey and Facebook's Mark Zuckerberg - that make huge decisions on what we can and can't see on the internet.

The following interview has been edited for brevity and clarity.

When did you first come across 1WallStreetBets1?


So I've known about 1WallStreetBets1 for years.

1WallStreetBets1 is, in fact, one of my guilty pleasures on Reddit.

How much was the group about having a laugh?


A lot of it, as I think it's the cornerstone to a lot of friendship and human experience.

At the end of the day, this community is fun and it's funny.

And obviously, there's some cohesion there, talking about the trades.

When did you start realising 1WallStreetBets1 was having an impact on 0GameStop0's share price?


So I think I was actually a little late to this, because I've been on 1WallStreetBets1 for a while.

And they've been talking about 0GameStop0 for a while.

And so on 1WallStreetBets1, there's often a couple of stocks or companies or positions that have their attention.

And so over the years, it's been Tesla.

It's been Virgin Galactic.

It's been Blackberry.

It's been different things.

And so, in my mind, I'm just browsing Reddit and OK, yeah, 0GameStop0's got their infatuation right now.

So I was actually a little late to the party, because I didn't realise that Reddit had leaked into the real world again.

And so it was, I think, really at the the take off of the mania when I was like: "OK, this is a bigger one."

Then there was that crazy period where the 0GameStop0 share price went from $20 to $400. What was going through your mind at that point?


You know, I love reading business stories.

I love reading books about investors and their successes and failures.

So it's just a topic I'm interested in.

I just thought it was a fascinating story.

And it's such a smart thing to do.

And I, personally, have found it a fair thing to do.

So you were always supportive, like ideologically, of what the group was doing?


Yes, because I think if you've got one transaction where one group has taken an extreme position and then another group can see that opportunity that maybe they've overextended themselves.

Obviously, there's a lot of risk there.

But I think everybody goes in that situation aware of that risk.

The shares at one point got almost up to $500 a share. At that point, was there any pressure on you to maybe lock down 1WallStreetBets1?


We faced that question, like that literal question: "Should you do something?"

But our motivation, or what we were trying to do in that situation, was actually the opposite - to keep 1WallStreetBets1 online.

So you decided: "This needs to stay up"?


The question of should it go down or not was a very fast conversation.

And we were, you know, confident that that community was well moderated and well within our content policy.

Are you proud of what 1WallStreetBets1 managed to achieve?


I am always, I think, proud when people do amazing things.

And so I think maybe pride isn't even the right word.

I think I'm happy or encouraged when humans come together to do something incredible.

Do you think that it was a David-and-Goliath story?


Oh, absolutely, because, you know, institutional investors have so much.

There's so many more resources in terms of knowledge, relationships, the ability to execute large trades.

No individual could have done this.

Although hedge funds wage war on each other all the time, we never see it.

And so to see a group of individuals kind of band together against some really well resourced institutions, I think that's an intriguing story from any angle.

Some people lost a lot of money. Do you feel any responsibility?


I think any trade, not just risky ones like 1WallStreetBets1, has risk.

But it also has opportunity.

I think there are two things that are really important.

One is that individuals have that opportunity.

I don't think we as a society should be so paternal to say that, well: "This group is smart enough to make these decisions - but this group, you know, we should keep them out," because you're not just protecting them from risk, you're eliminating their participation in the gains.

Did the Capitol Hill riots make you reappraise the inherent goodness of the free internet?


I'd be lying if I say that thought hadn't crossed my mind.

But we've seen, I think, on Reddit, the power of people to do, I think, the right thing generally.

One of the ways we look at Reddit, one of our duties, is to make sure the volume of any particular viewpoint is in proportion to the number of people who actually have it.

And so that is to say we don't want a small number of loud people to have control beyond their numbers.

And I think on Reddit we've gotten pretty good at that.

I suppose you're wrestling with two things here. You don't want to get involved in censoring or overly censoring people?


We feel, I think, there's an enormous responsibility for getting that balance right.

And, you know, we are learning,

I think, along with everybody else, we do our very best because it's not just the right thing to do for our business - it's the right thing to do for our users.

And I think it's the right thing to do generally.

And, for example, the QAnon conspiracy theory, we saw that on Reddit and banned it three years ago, long before it metastasized online and in the real world.

Do you think you should have done more on TheDonald? That's one of the criticisms of Reddit that comes up a few times.


Look, TheDonald was a series of hard decisions.

And there's never a hard decision that I don't, upon reflection, wish we had made faster.

But I think there's a matter of reality here - the principle of free speech was designed specifically to protect political speech.

And so we went through a crisis not just at Reddit but in the United States and, I think, around the world of what do you do when the president doesn't live up to the ideals, like the principles of our country.

That's a real conflict.

And so I think there's no way around that conflict.

Is that the most difficult decision that you've had to make?


I think it might be, yes, because the other ones were more matters of getting the words right.

Other policy changes we've made over the years around, you know, violence or harassment or bullying or involuntary sexualisation, we always knew what our gut told us - what the right thing was.

And so those were sometimes complicated because we had to figure out how to get there and how to kind of balance all of our values.

But we always knew where we wanted to go.

I think with political speech, and in this particular moment, it was particularly challenging given the context of, like, the United States and the president of the United States being almost in conflict with each other.

Fake news, conspiracy theories, how do you stay on top of it?


Misinformation is another word for propaganda.

And propaganda is as old as politics.

This is not a new problem.

And so, we've faced this problem in different forms over pretty much our entire existence.

And so the solution, that we've seen, ultimately lies within people.

It lies within a free press.

It lies within access to information.

It lies within people being allowed to have good judgements and societal pressure to to be truthful, to behave well, all of these things.

Finally, there are some pretty niche sub-Reddits. What are the oddest ones you've come across?


Oh, my goodness.

BreadStapledToTrees is probably the weirdest one that I'm comfortable saying in an interview.

And it's as the name implies.

It's literally pictures of bread stapled to trees.

There's another, I think, favourite around the office, CatStandingUp, which is just pictures of cats standing up.

But that one is very strictly moderated.

So every comment within every post in that community has to be the single word "Cat".


Watch: What's been going on at 0GameStop0?


Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
UK Upholds Firm Rules on Stablecoins to Shield Financial System
Brussels Divided as UK-EU Reset Stalls Over Budget Access
Prince Harry’s Remembrance Day Essay Expresses Strong Regret at Leaving Britain
UK Unemployment Hits 5% as Wage Growth Slows, Paving Way for Bank of England Rate Cut
Starmer Warns of Resurgent Racism in UK Politics as He Vows Child-Poverty Reforms
UK Grocery Inflation Slows to 4.7% as Supermarkets Launch Pre-Christmas Promotions
UK Government Backs the BBC amid Editing Scandal and Trump Threat of Legal Action
UK Assessment Mis-Estimated Fallout From Palestine Action Ban, Records Reveal
UK Halts Intelligence Sharing with US Amid Lethal Boat-Strike Concerns
King Charles III Leads Britain in Remembrance Sunday Tribute to War Dead
UK Retail Sales Growth Slows as Households Hold Back Ahead of Black Friday and Budget
Shell Pulls Out of Two UK Floating Wind Projects Amid Renewables Retreat
Viagogo Hit With £15 Million Tax Bill After HMRC Transfer-Pricing Inquiry
Jaguar Land Rover Cyberattack Pinches UK GDP, Bank of England Says
UK and Germany Sound Alarm on Russian-Satellite Threat to Critical Infrastructure
Former Prince Andrew Faces U.S. Congressional Request for Testimony Amid Brexit of Royal Title
BBC Director-General Tim Davie and News CEO Deborah Turness Resign Amid Editing Controversy
Tom Cruise Arrives by Helicopter at UK Scientology Fundraiser Amid Local Protests
Prince Andrew and Sarah Ferguson Face Fresh UK Probes Amid Royal Fallout
Mothers Link Teen Suicides to AI Chatbots in Growing Legal Battle
UK Government to Mirror Denmark’s Tough Immigration Framework in Major Policy Shift
UK Government Turns to Denmark-Style Immigration Reforms to Overhaul Border Rules
UK Chancellor Warned Against Cutting Insulation Funding as Budget Looms
UK Tenant Complaints Hit Record Levels as Rental Sector Faces Mounting Pressure
Apple to Pay Google About One Billion Dollars Annually for Gemini AI to Power Next-Generation Siri
UK Signals Major Shift as Nuclear Arms Race Looms
BBC’s « Celebrity Traitors UK » Finale Breaks Records with 11.1 Million Viewers
UK Spy Case Collapse Highlights Implications for UK-Taiwan Strategic Alignment
On the Road to the Oscars? Meghan Markle to Star in a New Film
A Vote Worth a Trillion Dollars: Elon Musk’s Defining Day
AI Researchers Claim Human-Level General Intelligence Is Already Here
President Donald Trump Challenges Nigeria with Military Options Over Alleged Christian Killings
Nancy Pelosi Finally Announces She Will Not Seek Re-Election, Signalling End of Long Congressional Career
UK Pre-Budget Blues and Rate-Cut Concerns Pile Pressure on Pound
ITV Warns of Nine-Per-Cent Drop in Q4 Advertising Revenue Amid Budget Uncertainty
National Grid Posts Slightly Stronger-Than-Expected Half-Year Profit as Regulatory Investments Drive Growth
UK Business Lobby Urges Reeves to Break Tax Pledges and Build Fiscal Headroom
UK to Launch Consultation on Stablecoin Regulation on November 10
UK Savers Rush to Withdraw Pension Cash Ahead of Budget Amid Tax-Change Fears
Massive Spoilers Emerge from MAFS UK 2025: Couple Swaps, Dating App Leaks and Reunion Bombshells
Kurdish-led Crime Network Operates UK Mini-Marts to Exploit Migrants and Sell Illicit Goods
UK Income Tax Hike Could Trigger £1 Billion Cut to Scotland’s Budget, Warns Finance Secretary
Tommy Robinson Acquitted of Terror-related Charge After Phone PIN Dispute
Boris Johnson Condemns Western Support for Hamas at Jewish Community Conference
HII Welcomes UK’s Westley Group to Strengthen AUKUS Submarine Supply Chain
Tragedy in Serbia: Coach Mladen Žižović Collapses During Match and Dies at 44
Diplo Says He Dated Katy Perry — and Justin Trudeau
Dick Cheney, Former U.S. Vice President, Dies at 84
Trump Calls Title Removal of Andrew ‘Tragic Situation’ Amid Royal Fallout
UK Bonds Rally as Chancellor Reeves Briefs Markets Ahead of November Budget
×