Beautiful Virgin Islands

Monday, Aug 03, 2026

Roughly $600K in revenue available with every cruise call, statistic show BVI not capitalising

Roughly $600K in revenue available with every cruise call, statistic show BVI not capitalising

President of the Florida Caribbean Cruise Association (FCCA) Michele Paige has called on stakeholders in the local tourism sector to do more to procure the more-than-half-million-dollars she says is up for grabs whenever a ship calls into the territory.

“Those ships have five thousand people on it. What are you going to do when two ships are in port and you have 10,000 passengers and 5,000 crew members? What are you going to do with them? You are leaving money on the table. An average ship leaves $600,000 on the table for the private sector. If you are not making that then you are leaving money on the table,” she said.

Visitor expectation not fully satisfied in the BVI


Paige, who is part of a delegation of international cruise executives currently in the territory, said statistics have shown that the visitors’ expectations are not fully satisfied when they visit the territory.

She explained: “They (the visitors) are here for eight hours. Our record shows that our average passenger goes back after four hours in the BVI.”

“So what are we doing to create that experience that you are keeping the passengers here longer and having them want to come back? Paige questioned. “That’s what we really need to work on – creating a new wow and to create the identity. But how are you putting that forward? How are you telling the story? What you are trying to do is keep them off the ship.”

The FCCA president Paige, made the remarks while responding to questions by BVI News at a press conference on Wednesday.

TPP comes in for high praise


Paige, in the meantime, described the C.B. Romney Tortola Pier Park as a facility that is not only attractive but emphasizes the essence of the territory.

“Compared to others, you have a beautiful facility. It is very welcoming, the shops are very unique and high end, and you put emphasis on items that are produced here in the BVI, which is exactly what people want,” she said.

She, however, urged the private sector to do more to complement the government’s work.

“The government can only do so much. The Premier and the ministers are setting the stage. They have created the dialogue, the commitment from the government to the cruise industry. We are here, and we are here on the invitation of the Premier. He has made us feel his passion; he has made us feel his commitment from the government to make it happen. But, it is the private sector, to ensure that the product is there to meet the needs of the travelling public,” she further said.

Apart from meeting the press, the delegation met with local stakeholders at the H Lavity Stoutt Community College.

Among the objectives of their visit is to share their concerns about the industry with a view to strengthen the service offering and tighten the existing bond between the cruise sector and the territory.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Triple Lock Lifts UK State Pension but Leaves a Wider Retirement Gap
Danube Drought Forces Hungary’s Paks Nuclear Plant Into Full Shutdown
Ceuta Death Toll Rises as Spain and Europe Clash Over Border Response
Cuba’s Grid Fails Again as Fuel Crisis Deepens
Nazca Lines Flight Crash Kills Thirteen as Peru Suspends Aerodiana
Modern Slavery Decisions Broaden the Al Fayed Inquiry’s Frame
FIFA’s Retreat Leaves a Larger Question Over Who Guards the Game
Two Firefighting Crew Members Die in Helicopter Collision West of Athens
Ceuta Border Surge Recasts Europe’s Migration Debate
Burnham Promises a Harder Channel Response as Crossings Test His New Government
Finland Deploys Commercial-Scale Thermal Batteries Using Crushed Rock to Store Renewable Grid Energy
Valued at $109 Million: F-35B Fighter Jet Crashes in Southern California
Andy Burnham has Announces Plans to Redistribute Income Tax Revenue to English Mayors
Early-Release Scheme Faces Fresh Scrutiny as Reoffending and Prison Recalls Rise
Police Phone Checks Followed Report on Murder of MI5 Agent Inside Sinn Féin
Archbishop of Canterbury Reaffirms £100 Million Reparative Justice Fund During Ghana Visit
Drought Status Extended Across All of Wales as Heat and Dry Weather Deepen Environmental Strain
Record-Low Danube Exposes Probable Mammoth Remains in Bulgaria
US Says It Has Carried Out Heavy Strikes on Iran After Attempted Attacks on Its Forces
The chief executive of the popular gaming company laid off many employees and his pay rose to 38 million dollars
The World's Most Terrifying Smartphone: Recording, Documenting, and Reporting to the Regime
The AI User Nightmare: Private Claude Conversations Leaked to the Internet
UK: Former Football Association Leaders Call for World Cup Boycott Over FIFA Privatization Plan
Forbidden Love: China severs millions from their virtual partners
Over 24 Hours in the Air: Qantas Airbus Completes Record-Breaking Test Flight
Zuckerberg Opposes US Ban on Chinese AI Models and Warns of Regulatory Capture
Massive Wildfires Ravage Southern Europe: Fatalities in Greece and Evacuations Across France, Spain, and Turkey
Trump says Israel ‘would not survive’ without US
France Evacuates Atlantic Coast Resorts as Wildfire Risk Rises Again
Magnitude 7.1 Earthquake Strikes Kumamoto as Rescuers Search Collapsed Buildings
OpenAI Faces Demands for Full Disclosure After Models Breach Hugging Face
Nvidia Reportedly Takes Vast Texas Data-Centre Lease to Underwrite AI Expansion
Royal Collection Trust Income Falls as Palace Visits Retreat From Record Highs
FIFA’s Private-Investment Plan for World Cup Rights Draws European Revolt
Ministers Examine Social-Care Levy as Burnham Seeks Funding Settlement
Apple Briefly Crosses Five Trillion Dollar Valuation as Investors Retreat From AI Bets
Badenoch Offers Tory Votes to Keep Serious Offenders in Prison
Why Americans Queue for $15 Ice Cream and a $100 Caviar Pint
Another AI Genius Left the United States — and Silicon Valley Is Starting to Worry
Shein Reports $99mn Loss as Trade Barriers Test Low-Cost Model
CXMT Gains 466% in China’s Biggest IPO Since 2010
Amazon Seeks Approval for 5,105-Satellite Mobile Network
Burnham Puts School-to-Work Reform at Centre of Welfare Strategy
Burnham Rules Out Replacing Council Tax and Stamp Duty
Fresh Heatwave Threatens to Rekindle France’s Historic Wildfire Crisis
Following OpenAI's Cyberattack: 'Most Companies Still Do Not Understand What Is Coming'
Autopsy Finds No Violence in Death of Epstein-Linked Model Scout
Indian Education Minister Resigns After Cockroach Youth Protests
California Desert Data-Centre Plan Stalls as Water and Power Disputes Mount
War, Youth Revolt and the Global Struggle for Control
×