Beautiful Virgin Islands

Wednesday, May 13, 2026

Shoppers stockpile alcohol amid pubs shutdown

Shoppers stockpile alcohol amid pubs shutdown

The coronavirus pandemic has meant that British people have been forced to stay in to try to contain its spread.

And many are buying more alcohol to drink at home as a result.

Alcohol sales in supermarkets and corner shops jumped by 22% in March, according to consumer analysts Kantar.

Total sales of wine, beer and spirits topped £1.1bn in the four weeks to 22 March. An extra £199m was added compared with the same period in 2019.

Growth in sales of alcoholic drinks outstripped that of food purchases, even as customers stockpiled goods such as pasta or rice in preparation for having to self-isolate.

Online retailer Naked Wines said that more people were also ordering drinks for delivery. On Thursday, the company said that it now expected sales in 2020 to top existing forecasts, exceeding £200m.

English winemaker Chapel Down also recently toasted a surge in sales, due to the coronavirus-related lockdown.

It said that an increase in off-trade and online sales should compensate for losses seen because of the closure of pubs, bars and restaurants.

Elaine Hindal, chief executive of the charity Drinkaware, said that the rise in sales "isn't surprising", but cited concerns when it came to drinking during lockdown.

"Having alcohol available in homes, for many people, can be a source of temptation and lead to drinking without thinking," she said.

She added: "Small things can quickly turn into habits, like opening a bottle of wine in the afternoon when you normally wouldn't.

"It's important to remember that the more you drink, the more you increase your tolerance for alcohol, and over time, this can lead to dependency."


Sobering reports

Other drinks businesses have said, however, that they expect sales to slide as pubs and bars remain shut.

Guinness and Smirnoff owner Diageo, for example, said on Thursday that containment measures were "having a significant impact" on its performance.

Meanwhile, the boss of pub chain Wetherspoons previously said that the company had "no money coming in through the tills" of its 850 UK pubs.

The hospitality sector, the third largest employer in the UK, faces a huge challenge as potential customers stay away.

In a bid to help those affected, Chancellor Rishi Sunak announced a year-long business rates "holiday" for all retail, leisure and hospitality firms.


Shifting consumer mindset

Although online and off-trade sales might make up for some losses, some analysts have questioned whether that trend will continue.

Market research firm Mintel told the BBC that in its latest consumer survey, 20% of adults said they expected to spend less on alcohol over the next month.

Kiti Soininen, one of the firm's research directors, said: "While there was an early increase in retail sales of alcoholic drinks, this consumer mindset suggests that overall, the lockdown will hit the alcoholic drinks market."

She added: "A lot of that volume will just be completely lost from the market... [It] makes sense because food is a necessity, while alcohol is discretionary."

As disruption continues, some firms may be forced to shift their focus.

The Scottish craft brewer BrewDog, for example, started producing hand sanitiser last month amid shortages of the alcohol-based cleaner.

Its founder, James Watt, said that it had distributed 100,000 bottles made in its Aberdeenshire distillery to various charities.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
The Great Western Exit: Why Best Citizens Are Fleeing the Rich World [PODCAST]
The New Robber Barons of Intelligence: Are AI Bosses More Powerful Than Rockefeller?
The End of the Old Order [Podcast]
Britain’s Democracy Is Now a Costume
The AI Gold Rush Is Coming for America’s Last Open Spaces [Podcast]
The Pentagon’s AI Squeeze: Eight Tech Giants Get In, Anthropic Gets Shut Out [Podcast]
The War Map: Professor Jiang’s Dark Theory of Iran, Trump, China, Russia, Israel, and the Coming Global Shock [Podcast]
Labour Is No Longer a National Party [Podcast]
AI Isn’t Stealing Your Job. It’s Dismantling It Piece by Piece.
Lawyers vs Engineers: Why China Builds While America Litigates [Podcast]
Churchill’s Glass: The Drunk, the Doctor, and the Myth Britain Refuses to Sober Up From
Apple issues an unusual warning: this is how your iPhone can be hacked without you doing anything
The Met Gala Meets the Age of Billionaire Backlash
Russian Oligarch’s Superyacht Crosses Hormuz via Iran-Controlled Route
Gunfire Disrupts White House Correspondents’ Dinner as Trump Is Evacuated
A Leak, a King, and a Fracturing Alliance
Inside the Gates Foundation Turmoil: Layoffs, Scrutiny, and the Cost of Reputational Risk
UK Biobank Breach Exposes Health Data of 500,000, Listed for Sale on Chinese Platform
KPMG Cuts Around 10% of US Audit Partners After Failed Exit Push
French Police Probe Suspected Weather-Data Tampering After Unusual Polymarket Bets on Paris Temperatures
News Roundup
Microsoft lost 2.5 millions users (French government) to Linux
Privacy Problems in Microsoft Windows OS
News roundup
Péter András Magyar and the Strategic Reset of Hungary
Hungary After the Landslide — A Strategic Reset in Europe
×