Beautiful Virgin Islands

Saturday, Mar 14, 2026

Christmas in the City, a boom for BVI small businesses

Small businesses see boon in sales during BVI's Christmas in the City

Christmas in the City, a two-day annual event in the British Virgin Islands, was an economic boon to 40 small businesses by time it ended Saturday night.
The event may have found a new home on Shoreway Drive, with British Virgin Islands residents flocking to the location.

“To say the least, it has been an awesome event. Last night was good. Tonight, if you look around, the crowd is bigger by far,” City Manager Janice Brathwaite-Edwards, a member of the Small Businesses Association that hosts the event, told The Daily News.

“We had 35 booths last night, today we have 40.”

Brathwaite-Edwards said more people showed an interest compared to last year when the event was held at the Ralph T. O’Neal Administration Complex.

She said she kept hearing “‘Ms. Jan, keep it on Shoreway Drive. This is like the best thing that could happen.’”

The event was a welcomed one for vendors after nearly two years of COVID-19 when most businesses were shut down and social distancing made it difficult to stage events like Christmas in the City.

Last year the territory also was reeling from a high number of COVID-19 cases.

“The vendors are saying ‘we’re willing to come out, we’re willing to take the chance and we’re doing good,’” she said. “So, it’s a positive on all sides.”

Donette Matthews of Books and Things said educational items were selling out as parents are interested in puzzles and hands-on activity and work books. She said when children are home from school, the hands-on books strike a balance with children who may spend a lot of time online.

“Those workbooks are very good and are selling well this year,” she noted.

Matthews also praised the new venue for Christmas in the City.

“Business is much better this year and I think it’s because of the location,” she said. “It’s surrounded by a lot of businesses and in terms of walking, it’s in the right area.”

Shereen McFarlane spotted a “My Little Pony” book when she walked by Books and Things. It’s a series that her 5-year-old daughter likes, although at the time she was more interested in a doll. They eventually returned.

“I saw other things I wanted here, and my daughter really likes to read,” McFarlane said. “When I don’t have time to do things with her, she says ‘Mom, I want to do something,’ so the more things I have at home that pushes her, it’s better.”

Tracy Christopher, owner of The Jewelry Box, said business was good with shoppers snapping up her custom-made sterling and silver pieces.

Cordella Duncan of Blushing Beauty also saw a difference in this year’s traffic.

“Last night was good and tonight is greater than last night,” she said noting that, surprisingly, lipsticks were among her top sellers. “We’re wearing masks now and everyone is now concerned about the lipstick rubbing off on the mask, but we have some great, beautiful mask-lipstick that withstands anything. We have an array of colors for all skin tones.”

In another area, Alicia Scatliffe-Cockburn of A&M Variety, was busy with children snapping up TikTok bags, hats, socks, backpacks and cross bags.

“Business has been good and as you see, I only have a few TikTok bags left,” she said.

Judith DeCastro of Judith’s Gifts and Crafts sells handmade crafts including nativity sets and stuffed toys for children. She also turns empty bottles into lights and makes jewelry, from bracelets and heart pendants to crocheted angels and crosses.

“Everything is made in Tortola,” she said. “Whenever you go looking for a gift, everything is made in another country and I thought, I’d try and do something that makes it easier for people if they want a gift made here. So, only two days a year, I sell them.”
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Weak Growth Signals UK Economy Was Faltering Even Before Middle East Energy Shock
Marks & Spencer Tops UK Fashion Retail Rankings as Most Considered Brand
United States Launches Trade Investigation Into Allies Over Forced Labour Practices
United States Launches Trade Investigation Into Allies Over Forced Labour Practices
Russia Accuses Britain Over Storm Shadow Strike as London Reaffirms Ukraine’s Right to Self-Defence
Russia Accuses Britain Over Storm Shadow Strike as London Reaffirms Ukraine’s Right to Self-Defence
Royal Navy to Acquire Twenty Uncrewed Surface Vessels for Autonomous Warfare Testing
Russia Summons British and French Envoys After Ukrainian Storm Shadow Strike on Strategic Facility
Starmer Confirms Britain Will Maintain Sanctions on Russia Despite U.S. Policy Shift
UK Moves to Refine AI Definition in Investment Security Reform
UK Economy Stalls in January as Growth Unexpectedly Falls to Zero
Asian Energy Security Tested as Strait of Hormuz Disruption Threatens Oil Supplies
Iran Sets Three Conditions for Ending Regional War as Diplomatic Efforts Intensify
Tesla Secures Approval to Supply Electricity Directly to Homes Across Britain
Prince William Delivers Tribute to Australia’s Naval Alliance Amid Renewed Royal Spotlight on the Country
UK Foreign Secretary Travels to Saudi Arabia to Reinforce Support for Regional Allies
Putin’s ‘Hidden Hand’ May Be Assisting Iran in Conflict With Trump, UK Defence Secretary Warns
UK Sets April Deadline for Tech Platforms to Strengthen Online Protections for Children
Elon Musk Moves Into Britain’s Energy Market as Tesla Wins Licence to Supply Power
UK Watchdog Warns Fuel Retailers Against Profiteering Amid Iran War Price Surge
Report Claims Iran Used UK Charity Network to Expand Influence
United States and United Kingdom Establish Joint Standards for Counter-Drone Technology
Iran May Be Laying Naval Mines in Strait of Hormuz, UK Warns Amid Escalating Gulf Tensions
US Deploys Bunker-Buster Bombs to UK Airbase as Iran Conflict Intensifies
British Troops in Iraq Intercept Iranian Drones Targeting Coalition Base
Release of Mandelson Files Raises Tensions as UK Seeks Stable Relations With Donald Trump
UK Documents Reveal Starmer Was Warned About Mandelson’s Epstein Links Before Ambassador Appointment
Nearly Five Hundred UK Mortgage Deals Withdrawn in Two Days as Market Volatility Forces Lenders to Reprice
Three Cargo Ships Hit Near Iran as Attacks Spread to Strategic Strait of Hormuz
Why British Police Repeatedly Declined to Investigate Jeffrey Epstein’s UK Links
UK Parliament Ends Hereditary Seats in House of Lords, Closing Chapter on Centuries of Aristocratic Lawmaking
EU and UK Urge Israel to Act Against Rising West Bank Settler Violence Amid Regional Tensions
US Senator John Kennedy Says Keir Starmer Should Not Be Trusted for Military Advice Amid Iran War Debate
UK High Court Rejects Attempt to Revive Terrorism Charge Against Kneecap Rapper
Revolut Secures Full UK Banking Licence After Multi-Year Regulatory Wait
Kentucky’s Bench Boost Powers Wildcats Past LSU in SEC Tournament Opener
British Couple Die After Being Pulled From Water at Australian Beach During Family Visit
British Airways Suspends UK Repatriation Flights as Middle East Travel Disruption Deepens
US Forces Prepare Ordnance at RAF Fairford as Strategic Bombers Deploy for Middle East Operations
Nigel Farage Faces Criticism After Saying Britain Should Stay Out of Iran War
Landmark UK Trial Begins Over Sony’s PlayStation Store Pricing
UK High Court Rejects Bid to Challenge Britain’s Chagos Islands Agreement With Mauritius
Finnish Duo Triumphs in England’s Annual Wife-Carrying Race, Winning a Barrel of Ale
How U.S. and UK National Security Strategies Are Reshaping the Global Business Landscape
Green Party Gains Momentum as Labour Shifts Toward the Political Centre
Royal Navy Destroyer HMS Dragon Sets Sail for Eastern Mediterranean as Regional Tensions Rise
UK Homebuilder Persimmon Warns Iran Conflict Could Dent Property Buyer Confidence
Roman Abramovich Signals Legal Fight if UK Seeks to Seize Chelsea Sale Funds
UK Ready to Back Emergency Oil Reserve Release as Middle East Conflict Pushes Prices Higher
Study of 40,000 Articles Sparks Debate Over Alleged Anti-Muslim Bias in UK Media
×