Beautiful Virgin Islands

Saturday, Aug 22, 2026

The Queen’s statement was a PR masterclass

The Queen’s statement was a PR masterclass

Meghan is fond of referring to the Royal Family as “the Firm”. She appears to regard it as something of an insult. That’s a mistake, one of many she has made lately, critics say. If the institution is House of Windsor Ltd and the Queen is its chief executive, the monarch is as good as any boss of a FTSE 100 company, as the last 48 hours have shown.
The Queen will have been deluged with (mostly bad) advice from PR “experts” on how to respond to the criticism of the firm made by Meghan and Prince Harry in their interview with Oprah Winfrey on Sunday. Say nothing. Let the already“dead in the water” Prince Andrew carry the can for the alleged racist remarks about the colour of Archie’s skin. Say the palace will investigate any formal complaints of racism, safe in the knowledge that Harry is unlikely to name and shame.

In the end, her statement was a masterclass in how to defuse a very tense situation and get back to business as usual. First, don’t rush it. Going too fast risks errors. Also, a period of radio silence suggests that you do not regard the issue as urgent and, therefore, not too serious. Her statement is very short. If you are trying to take the heat out of a situation, the fewer words you say, the less ammunition you give “the other side” to respond to. It took two hours for Meghan to make her case. The Queen opted for three sentences.

She began, as she should, by acknowledging the couple’s suffering. “The whole family is saddened to learn the full extent of how challenging the last few years have been for Harry and Meghan.” The expression of regret is genuine and warm. Note no formal titles: just “Harry” and “Meghan”.

But the addition of the phrase “full extent” raises the question of whether the couple really told the family how bad things had got. The use of the word “challenging” also implies that Harry and Meghan might have been partly responsible for their woes since they were not up to the challenge of royal life.

The question of what was or was not said to Harry, and by whom, about Archie’s skin colour could not go unaddressed or unacknowledged. “The issues raised, particularly that of race, are concerning (and) they are taken very seriously,” the Queen said solemnly.

But she seized on the couple’s refusal to name the alleged perpetrator, nor reveal the exact words he or she said, as an opportunity to assert that the issue would be “addressed by the family privately”. She also uses Meghan and Harry’s failure to explain the tone of the alleged remark — blatant racism or dumb question? — to, again, inject a hint of doubt into the claim by noting “some recollections may vary”. The Queen knows the truth will never come out. All she has to do to protect the firm is muddy the waters a bit.

Her Majesty saves the best until last. “Harry, Meghan and Archie will always be much loved family members.” What a fantastic sentence. On its face it seems simple and supportive. But there’s a subtle hidden meaning. The use of the world “always”, rather than, say, “will continue to be”, seems to suggest that nothing Harry and Meghan will ever do will bother the Royal Family enough for them to criticise or cast aside Harry and Meghan in the way that the couple have just criticised and cast aside the House of Windsor. Play the victims if you like, the Queen is saying, but don’t expect us to join in.
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Petrol Bombs Set Luxury Cars Alight Outside Birmingham Wedding as Police Hunt Three Men
Bitcoin Surges Toward $80,000 as Short Squeeze and ETF Inflows Ignite Crypto Rally
Twenty-Nine US States Take Meta to Trial Over Alleged Child Addiction on Instagram and Facebook
Former Scottish National Party Executive Peter Murrell Jailed for Five Years Over £400,000 Embezzlement
Moderna and Merck's Personalized Cancer Vaccine Succeeds in Historic Late-Stage Melanoma Trial
Prince Harry and Meghan to Move Back to Britain With Their Children
England and Wales Have Fewer Than 1,800 Prison Places Left for Men
Suspected People Smuggler Arrested After Investigation Identified Him
Children's Doctors Warn That Vaping Can Lead Young People to Smoking
Hundreds of Thousands of Students Receive GCSE and Vocational Results Across England, Wales and Northern Ireland
Here Is What Can Never Happen in Your Country: Taiwan Is Giving Money to All Its People Because It Collected Too Much Tax
UK Inflation Rises to 2.9% as Energy Bills Jump
UK Issues New Conduct Guide for Asylum Seekers on Consent and Respect
A Sleepless Night on Wall Street: Nasdaq to Begin Nearly Round-the-Clock Trading
"The First in the World": 69-Year-Old Protested Artificial Intelligence—and Went to Jail
Ukraine's Ousted Defence Minister Calls for Wartime Presidential Election
China’s Lifelike AI Humans Move From Livestreams Into Real-World Service Roles
Sarah Ferguson Reportedly Retreats to Late Ex-Boyfriend's Swiss Chalet
Cristiano Ronaldo and Georgina Rodríguez Sign Prenup Protecting Their Separate Fortunes
Thieves Steal Antonello da Messina Renaissance Masterpieces From Sicilian Museum
Better.com Founder Who Fired 900 Employees on Zoom Is Ousted as CEO
Italian Speed Camera Issues Nearly 32,000 Fines in 10 Weeks, Worth More Than €3 Million
AI Manager at San Francisco Store Recommends Firing Human Employee
Google Launches Pixel 11 With Gemini AI at the Center of Its Hardware Strategy
Reform UK Unveils Plan to Cut Welfare Spending by More Than £50 Billion a Year
Prime Minister Andy Burnham Praised Extinction Rebellion for Doing a 'Great Service'
UK Wildfire Phone Alert Triggers Backlash as Users Switch Off Emergency Warnings
Heathrow Roads Reopen After Burst Water Main Floods Access to Terminals 2 and 3
Former NBA Players Enes Kanter Freedom and Royce White Say They Will Enter 2027 WNBA Draft
Former Cambridge Professor Jason Arday Found Dead Days After Resigning Amid Plagiarism Row
US Appeals Court Rules AI Agent's Website Actions Are Legally Attributed to the User
France's Constitutional Council Blocks Social Media Ban for Children Under 15
Liechtenstein Changes Royal Succession Rules to Allow Women to Inherit the Throne
Women Allege Rape and Sexual Abuse at British Army College for Teenage Recruits
Minnesota: Two independent investigators posed as Muslims (one wearing a burqa) and showed how they could vote in elections without identification.
China’s Kimi Launches AI-Focused Credit Card With Agricultural Bank of China and American Express
Former Labour Adviser Arrested on Suspicion of Spying for China Held Privileged Access as Top Party Donor
Turkish Parliament Passes Landmark Bill Granting Conditional Amnesty to Disarmed PKK Members
Donald Trump Warns FIFA Against Ousting Gianni Infantino Amid Revolt by Global Football Leaders
Jeff Bezos Joins Investor Group Closing In on $6 Billion Liverpool FC Stake
UK Councils to Receive Sweeping Planning Powers to Ban New Vape and Betting Shops
Russia’s A7 Builds a State-Linked Payments Network Beyond Western Sanctions
Hyper-Realistic Reborn Dolls Draw Collectors Seeking Comfort and Craft
Gen Z Cuts Back on Dating as a Night Out Nears $200
Patients Turn to Artificial Intelligence for Therapy as Psychiatrists Warn of Privacy and Clinical Risks
Couples Embrace ‘Sleep Divorce’ to Protect Rest and Reduce Tension
Meta Ordered to Pay $567 Million and Change Facebook and Instagram Safeguards for Children
Up to only 10 Months in Prison for Swedish Officer’s Murderer Sparks Anger
Success: Nvidia Turned Gaming Chips Into the Engine of the AI Boom
Jorge Messi, Lionel Messi’s Father and Longtime Agent, Dies at 68
×