Beautiful Virgin Islands

Monday, Oct 06, 2025

Top Beauty Trends of Each Decade of the Past Century

Top Beauty Trends of Each Decade of the Past Century

Have you ever felt like you were born in the wrong decade? Well, here's a beauty blast from the past that might fuel your nostalgia as L'OFFICIEL recaps the top beauty trend of each decade.

Much like fashion fads, beauty trends go in and out of style. The last 100 years has seen its fair share of fails when it comes to funky makeup looks and wild hairdos. From over-plucked brows to brown lipstick, it is clear that trendsetters of the past were willing to try anything once. However, among the many strange trends, there are countless iconic ones. We know that style is cyclical, so who knows? In a year we might be embracing Twiggy-inspired eyelashes all over again. Moreover, nostalgic looks have been wholly embraced by the mainstream-everyone wants to channel their inner personal '90s off-duty model. In celebration of the vast array of trends that have emerged out of the past century, join L'OFFICIEL in looking back on the most notable beauty trends of each decade.

1920s: Finger Wave Hair




Finger waves were developed in the 1920s as the go-to hairstyle for the Flapper, a young liberated women who moved against the grain of society. The wavy style intended to soften the appearance of bobbed hairstyles. It was achieved by using a wet comb and, of course, one's fingers. At this point in history, curling irons were not yet invented, causing the process of creating fingerwaves to be very complex.

1930s: Thin Eyebrows




This is one beauty trend we just can't seem to shake. However, the women of the 1930s can take credit for its inception. During this decade, eyebrows were styled with a rounded upward bend. The trend was inspired by the women who appeared in silent films. Their eyebrows were made thin to help emphasize their facial expressions.

1940s: Victory Rolls




Victory rolls were especially popular during World War II. Some say that the circular curls were meant to imitate the aerobatic maneuvers of planes that would spin horizontally in the sky as a sign of victory or celebration.

1950s: Red Lips


By the 1950s, people began to embrace color, so red lips naturally became in vogue. At first, red lips were closely linked with women who embraced sensuality and beauty. Stars such as Grace Kelly and Marilyn Monroe were some of the first to wear red lipstick, making the bold trend synonymous with Hollywood and glamour.



1960s: Twiggy Lashes




Infamous supermodel, Twiggy, is recognized for her many contributions to makeup. From bold eyeshadow to dramatic eyelashes, the trendsetter was the face of every fashion and beauty trend that graced the '60s. Her intense eyelashes were especially imitated by everyone, everywhere.

1970s: Pastel Eyeshadow




The 1970s brought about the birth of retro. Funky colors and crazy shapes came together to create an evocative and youthful way of dressing that enegrized young people all around the world. Consequently, pastel eyeshadow became an essential component of daily style.

1980s: Neon Lips




Madonna has set countless trends throughout her career, but neon lips may have been her first. The singer's affinity towards a bold lip was admired and reproduced by many. The neon trend, however, was not just limited to lips—people incorporated bright colors into their daily wardrobes as well.

1990s: Crimped Hair




Christina Aguilera, Tyra Banks, and Beyoncé are just a few style icons that rocked crimped locks during the '90s. This unexpected trend was the perfect precursor to Y2K fashion.

2000s: Thin Brows (Again)




And...they're back! In the 2000s, thin eyebrows were popularized once again by celebrites like Gwen Stefani, Angelina Jolie, and Kate Moss.

2010s: Bold Brows




The 2010s had enough with over-plucked brows, so bold and bushy eyebrows emerged as the newest fad. When the British supermodel Cara Delevingne took to the runway with her intense stare and thick brows the world went crazy. People began to embrace their natural shape and let their brows remain unwaxed and untouched.

2020s: Glowy Skin




The 2020s have decide that matte is out and shiny is in. If your makeup doesn't resemble a glazed donut, you're doing it wrong. With an emphasis on skincare and a collective movement towards serum-based products and highlighters, glowy skin is evidently this decade's main priority.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Munich Airport Reopens After Second Drone Shutdown
France Names New Government Amid Political Crisis
Trump Stands Firm in Shutdown Showdown and Declares War on Drug Cartels — Turning Crisis into Opportunity
Surge of U.S. Billionaires Transforms London’s Peninsula Apartments into Ultra-Luxury Stronghold
Pro Europe and Anti-War Babiš Poised to Return to Power After Czech Parliamentary Vote
Jeff Bezos Calls AI Surge a ‘Good’ Bubble, Urges Focus on Lasting Innovation
Japan’s Ruling Party Chooses Sanae Takaichi, Clearing Path to First Female Prime Minister
Sean ‘Diddy’ Combs Sentenced to Fifty Months in Prison Following Prostitution Conviction
Taylor Swift’s ‘Showgirl’ Launch Extends Billion-Dollar Empire
Trump Administration Launches “TrumpRx” Plan to Enable Direct Drug Sales at Deep Discounts
Trump Announces Intention to Impose 100 Percent Tariff on Foreign-Made Films
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Singapore and Hong Kong Vie to Dominate Asia’s Rising Gold Trade
Trump Organization Teams with Saudi Developer on $1 Billion Trump Plaza in Jeddah
Manhattan Sees Surge in Office-to-Housing Conversions, Highest Since 2008
Switzerland and U.S. Issue Joint Assurance Against Currency Manipulation
Electronic Arts to Be Taken Private in Historic $55 Billion Buyout
Thomas Jacob Sanford Named as Suspect in Deadly Michigan Church Shooting and Arson
Russian Research Vessel 'Yantar' Tracked Mapping Europe’s Subsea Cables, Raising Security Alarms
New York Man Arrested After On-Air Confession to 2017 Parents’ Murders
U.S. Defense Chief Orders Sudden Summit of Hundreds of Generals and Admirals
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
Trump Claims FBI Planted 274 Agents at Capitol Riot, Citing Unverified Reports
India: Internet Suspended in Bareilly Amid Communal Clashes Between Muslims and Hindus
Supreme Court Extends Freeze on Nearly $5 Billion in U.S. Foreign Aid at Trump’s Request
Archaeologists Recover Statues and Temples from 2,000-Year-Old Sunken City off Alexandria
China Deploys 2,000 Workers to Spain to Build Major EV Battery Factory, Raising European Dependence
Speed Takes Over: How Drive-Through Coffee Chains Are Rewriting U.S. Coffee Culture
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Ringo Starr Champions Enduring Beatles Legacy While Debuting Las Vegas Art Show
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
FBI Removes Agents Who Kneeled at 2020 Protest, Citing Breach of Professional Conduct
Trump Alleges ‘Triple Sabotage’ at United Nations After Escalator and Teleprompter Failures
Shock in France: 5 Years in Prison for Former President Nicolas Sarkozy
Tokyo’s Jimbōchō Named World’s Coolest Neighbourhood for 2025
European Officials Fear Trump May Shift Blame for Ukraine War onto EU
BNP Paribas Abandons Ban on 'Controversial Weapons' Financing Amid Europe’s Defence Push
Typhoon Ragasa Leaves Trail of Destruction Across East Asia Before Making Landfall in China
The Personality Rights Challenge in India’s AI Era
Big Banks Rebuild in Hong Kong as Deal Volume Surges
Italy Considers Freezing Retirement Age at 67 to Avert Scheduled Hike
Italian City to Impose Tax on Visiting Dogs Starting in 2026
Arnault Denounces Proposed Wealth Tax as Threat to French Economy
Study Finds No Safe Level of Alcohol for Dementia Risk
Denmark Investigates Drone Incursion, Does Not Rule Out Russian Involvement
Lilly CEO Warns UK Is ‘Worst Country in Europe’ for Drug Prices, Pulls Back Investment
Nigel Farage Emerges as Central Force in British Politics with Reform UK Surge
Disney Reinstates ‘Jimmy Kimmel Live!’ after Six-Day Suspension over Charlie Kirk Comments
U.S. Prosecutors Move to Break Up Google’s Advertising Monopoly
×