Beautiful Virgin Islands

Tuesday, Jun 24, 2025

Twitter acquires newsletter publishing service Revue

Twitter acquires newsletter publishing service Revue

Announcement comes just a day after Twitter rolled out its 'Birdwatch' pilot program

Twitter announced Tuesday that it acquired the email newsletter service Revue.

In a blog post, the social media giant said that the action was intended to make the platform better for writers and publishers.

"Twitter is where people go to see and talk about what’s happening in the world. It’s where writers, experts and curators – from individual creators to journalists to publishers themselves – go to share their written work, spark meaningful conversations and build a loyal following," said Mike Park, Twitter's vice president of publisher products, and product lead Kayvon Beykpour wrote in the post.

"These writers and long-form content curators are a valuable part of the conversation and it’s critical we offer new ways for them to create and share their content, and importantly, help them grow and better connect with their audience," the post continued.

To jump-start their efforts, Twitter acquired Revue to "accelerate" its own work and help to inform users while "giving all types of writers a way to monetize their audience."

The tech company noted that it is "uniquely positioned" to help organizations and individuals grow their readership and that it is aiming to do so seamlessly from within Twitter using a "durable incentive model" via the paid newsletters.


Compose a newsletter quickly and easily in Revue. Drag links, videos, and Tweets into the issue.


Twitter also pledged to continue developing audience-based monetization tactics in the future, though they would start out giving free Revue Pro features to all accounts and lower the paid newsletter fee to just 5% off the bat. Revue normally takes a 6% cut, according to Axios.

For example, Twitter will be "expanding" the Revue team — hiring in fields like design, research, engineering and data science.

In a thread on the social media platform, Park wrote that Twitter would develop a private beta to make it easier for organizations and writers that "need greater control," and assured that writers would own their subscriber lists.

 
"Twitter is where writers and publishers have built loyal audiences," he wrote. "We believe it’s where they can grow their readership to a much larger scale and connect with readers more seamlessly than anywhere else."

"We will continue to invest in Revue as a standalone service, growing the team to improve the ways writers share news and knowledge, build their audience and get paid for their work," Park added.

Revue – a competitor to recently popular SubStack and its users, who would often share their links on Twitter – tweeted about the move on Tuesday.


"The folks over at Twitter are amazing partners who believe in and add to our mission and vision. Thanks to them we can invest more, build faster, and serve you better," Revue said.

Founded in 2015 in the Netherlands, Revue has six employees, according to The New York Times. The paid version of its service lets writers send their newsletters to up to 40,000 readers.


The Times reported Tuesday that over the past couple of months, Twitter has been taking steps to further develop alternative revenue sources and that it had been discussing the purchase of Substack in November -- though founder Hamish McKenzie tweeted: "This is not going to happen."

Nevertheless, Twitter's deal marks a shift into long-form content and a window into the future of the site.

The announcement came just a day after Twitter launched its "Birdwatch" pilot program, a controversial feature that allows users to add anotations to tweets they believe are false in an attempt to "add context" for other users.

In November 2020, the site unveiled "Fleets" – story-sharing akin to what's already available on Instagram and Snapchat stories – and expanded the maximum characters per tweet in 2017. In 2016 Twitter removed photos and links from its character count.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Airlines Evaluate Flight Cancellations Amid Escalating US-Iran Tensions
Starmer Invites Innovators to Join Government Talent Scheme
UK Economy’s Strong Opening Quarter Shows Signs of Cooling
Harrods Seeks Court Order to Secure Al Fayed Estate for Victims
BA and Singapore Airlines Cancel Dubai Flights Amid Middle East Tensions
Trump Faces Backlash from MAGA Base Over Iran Strikes
Meta Bets $14 B on Alexandr Wang to Drive AI Ambitions
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
FedEx Founder Fred Smith, ‘Heart and Soul’ of the Company, Dies at 80
Chinese Factories Shift Away from U.S. Amid Trump‑Era Tariffs
Pimco Seizes Opportunity in Japan’s Dislocated Bond Market
Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker
Global Coal Demand Defies Paris Accord Goals
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
BBC Demands Perplexity AI Immediately Stop Using Its Content
Telegram Founder: I Will Leave My Fortune to Over 100 of My Children
Political Turmoil Resurfaces in Belgium Amid Economic Concerns
Fed policymakers divided on timing of interest rate cuts
Trump signals imminent agreement with Harvard University
Inheritance tax referendum alarms Swiss billionaire community
Japan cancels bilateral security meeting amid US defence demands
AI skeptic Emily Bender warns that ‘the emperor has no clothes’
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
Plans to Sell Dutch Embassy in Bangkok Face Local Opposition
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump's $5 Million 'Trump Card' Visa Program Draws Nearly 70,000 Applicants
DGCA Finds No Major Safety Concerns in Air India's Boeing 787 Fleet
Airlines Reroute Flights Amid Expanding Middle East Conflict Zones
Elon Musk's xAI Seeks $9.3 Billion in Funding Amid AI Expansion
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Taiwan Imposes Export Ban on Chips to Huawei and SMIC
Israel has just announced plans to strike Tehran again, and in response, Trump has urged people to evacuate
Netanyahu Signals Potential Regime Change in Iran
Juncker Criticizes EU Inaction on Trump Tariffs
EU Proposes Ban on New Russian Gas Contracts
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
×