A recently published report by Professor Matthew Rimmer of the Queensland University of Technology supports the UK government’s Tobacco & Vapes Bill 2024-25, which aims to bring in a “smoke-free generation” by phasing out tobacco sales for individuals born on or after 1 January 2009.

The Bill, currently under scrutiny in the House of Lords, includes sweeping measures: a prohibition on tobacco sales to the next generation, expanded smoke- and vape-free places, tighter product regulation, retail licensing and a ban on youth-targeted nicotine products.

The government’s factsheet outlines provisions to protect both adult and youth public health and reduce health inequalities across the UK.

In his report, Professor Rimmer highlighted that the policy is justified under the European Convention on Human Rights, advancing rights to health and life, particularly in deprived areas where smoking-related mortality is more than double that of affluent regions.

He further recommended introducing a “polluter pays” levy on tobacco products to address environmental harms and support the legislation’s objectives.

More than 1,200 health and public-health leaders have also sent a cross-party letter urging the swift passage of the Bill, citing its potential to prevent thousands of cancer cases and safeguard children from nicotine addiction.

At the same time, tobacco industry groups have stepped up lobbying, and a peer in the House of Lords is attempting to amend the legislation to align with industry preferences.

If approved, the age-of-sale restrictions will come into effect from 1 January 2027 and will phase out tobacco sales entirely to those born from January 2009. The Bill signals the UK government’s ambition to lead globally in tobacco control while offering health and social-justice benefits for future generations.