Beautiful Virgin Islands

Tuesday, Dec 30, 2025

Volkswagen boss joins Twitter with a jab at Elon Musk

Volkswagen boss joins Twitter with a jab at Elon Musk

Herbert Diess boasts about knocking Tesla down a peg in Europe

Volkswagen Group boss Herbert Diess joined twitter Wednesday, and his first tweet was a light trolling of Tesla CEO Elon Musk.

“Hello @Twitter! I’m here to make an impact with @VWGroup, especially on political issues,” Diess wrote. “And, of course, to get some of your market shares, @elonmusk – after all, our ID.3 and e-tron have won the first markets in Europe. Looking forward to productive discussions!”

Diess — who last year settled criminal charges related to his role in the Dieselgate emissions scandal — was referencing how the first mass-market electric vehicles of its VW and Audi brands performed well in Europe (and especially in Germany) in their debut year, causing Tesla to lose market share on the continent. (To wit, while writing this, Tesla dropped prices on the Model 3 in Europe.)


Most automotive and other big-brand CEOs use Twitter in an obligatory manner. They issue stately comments on new products or initiatives but are otherwise absent from the daily churn.

It’s hard to imagine Diess — who has praised Musk in the past — doing much else beyond tweeting playful jabs like the one on Wednesday, let alone actually engaging Musk on his terms with memes and snark and stock price-moving jokes. For one thing, Diess just barely survived a major power struggle that played out inside the Volkswagen Group. While he remains the top boss, he was stripped of his title of CEO of the VW brand in large part because of the major software problems the ID 3 has had during its rollout.

Stranger things have happened, but the idea that Diess — who apparently once made his executives attend a “syntegration workshop” — would break edgelord seems unlikely. Musk, meanwhile, has spent nearly two years possibly violating a court order that says he’s supposed to have tweets about Tesla pre-screened by a lawyer.

To Musk’s credit, he also spends a lot of his time on Twitter responding to customers who have suggestions or complaints about Tesla’s products. In fact, this has become such a critical pipeline that Tesla’s energy division has spent the last few months hiring customer service specialists who now help field those requests. If Diess learns any lessons about how to use Twitter from Musk, that may be a good place to start given the state of the ID 3.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Europe’s Largest Defence Groups Set to Return Nearly Five Billion Dollars to Shareholders in Twenty Twenty-Five
Abu Dhabi ‘Capital of Capital’: How Abu Dhabi Rose as a Sovereign Wealth Power
Diamonds Are Powering a New Quantum Revolution
Trump Threatens Strikes Against Iran if Nuclear Programme Is Restarted
Apple Escalates Legal Fight by Appealing £1.5 Billion UK Ruling Over App Store Fees
UK Debt Levels Sit Mid-Range Among Advanced Economies Despite Rising Pressures
UK Plans Royal Diplomacy with King Charles and Prince William to Reinvigorate Trade Talks with US
King Charles and Prince William Poised for Separate 2026 US Visits to Reinforce UK-US Trade and Diplomatic Ties
Apple Moves to Appeal UK Ruling Ordering £1.5 Billion in Customer Overcharge Damages
King Charles’s 2025 Christmas Message Tops UK Television Ratings on Christmas Day
The Battle Over the Internet Explodes: The United States Bars European Officials and Ignites a Diplomatic Crisis
Princesses Beatrice and Eugenie Join Royal Family at Sandringham Christmas Service
Fine Wine Investors Find Little Cheer in Third Year of Falls
UK Mortgage Rates Edge Lower as Bank of England Base Rate Cut Filters Through Lending Market
U.S. Supermarket Gives Customers Free Groceries for Christmas After Computer Glitch
Air India ‘Finds’ a Plane That Vanished 13 Years Ago
Caviar and Foie Gras? China Is Becoming a Luxury Food Powerhouse
Hong Kong Climbs to Second Globally in 2025 Tourism Rankings Behind Bangkok
From Sunniest Year on Record to Terror Plots and Sports Triumphs: The UK’s Defining Stories of 2025
Greta Thunberg Released on Bail After Arrest at London Pro-Palestinian Demonstration
Banksy Unveils New Winter Mural in London Amid Festive Season Excitement
UK Households Face Rising Financial Strain as Tax Increases Bite and Growth Loses Momentum
UK Government Approves Universal Studios Theme Park in Bedford Poised to Rival Disneyland Paris
UK Gambling Shares Slide as Traders Respond to Steep Tax Rises and Sector Uncertainty
Starmer and Trump Coordinate on Ukraine Peace Efforts in Latest Diplomatic Call
The Pilot Barricaded Himself in the Cockpit and Refused to Take Off: "We Are Not Leaving Until I Receive My Salary"
UK Fashion Label LK Bennett Pursues Accelerated Sale Amid Financial Struggles
U.S. Government Warns UK Over Free Speech in Pro-Life Campaigner Prosecution
Newly Released Files Shed Light on Jeffrey Epstein’s Extensive Links to the United Kingdom
Prince William and Prince George Volunteer Together at UK Homelessness Charity
UK Police Arrest Protesters Chanting ‘Globalise the Intifada’ as Authorities Recalibrate Free Speech Enforcement
Scambodia: The World Owes Thailand’s Military a Profound Debt of Gratitude
Women in Partial Nudity — and Bill Clinton in a Dress and Heels: The Images Revealed in the “Epstein Files”
US Envoy Witkoff to Convene Security Advisers from Ukraine, UK, France and Germany in Miami as Peace Efforts Intensify
UK Retailers Report Sharp Pre-Christmas Sales Decline and Weak Outlook, CBI Survey Shows
UK Government Rejects Use of Frozen Russian Assets to Fund Aid for Ukraine
UK Financial Conduct Authority Opens Formal Investigation into WH Smith After Accounting Errors
UK Issues Final Ultimatum to Roman Abramovich Over £2.5bn Chelsea Sale Funds for Ukraine
Rare Pink Fog Sweeps Across Parts of the UK as Met Office Warns of Poor Visibility
UK Police Pledge ‘More Assertive’ Enforcement to Tackle Antisemitism at Protests
UK Police Warn They Will Arrest Protesters Chanting ‘Globalise the Intifada’
Trump Files $10 Billion Defamation Lawsuit Against BBC as Broadcaster Pledges Legal Defence
UK Says U.S. Tech Deal Talks Still Active Despite Washington’s Suspension of Prosperity Pact
UK Mortgage Rules to Give Greater Flexibility to Borrowers With Irregular Incomes
UK Treasury Moves to Position Britain as Leading Global Hub for Crypto Firms
U.S. Freezes £31 Billion Tech Prosperity Deal With Britain Amid Trade Dispute
Prince Harry and Meghan’s Potential UK Return Gains New Momentum Amid Security Review and Royal Dialogue
Zelensky Opens High-Stakes Peace Talks in Berlin with Trump Envoy and European Leaders
Historical Reflections on Press Freedom Emerge Amid Debate Over Trump’s Media Policies
UK Boosts Protection for Jewish Communities After Sydney Hanukkah Attack
×