Beautiful Virgin Islands

Wednesday, May 13, 2026

Volkswagen boss joins Twitter with a jab at Elon Musk

Volkswagen boss joins Twitter with a jab at Elon Musk

Herbert Diess boasts about knocking Tesla down a peg in Europe

Volkswagen Group boss Herbert Diess joined twitter Wednesday, and his first tweet was a light trolling of Tesla CEO Elon Musk.

“Hello @Twitter! I’m here to make an impact with @VWGroup, especially on political issues,” Diess wrote. “And, of course, to get some of your market shares, @elonmusk – after all, our ID.3 and e-tron have won the first markets in Europe. Looking forward to productive discussions!”

Diess — who last year settled criminal charges related to his role in the Dieselgate emissions scandal — was referencing how the first mass-market electric vehicles of its VW and Audi brands performed well in Europe (and especially in Germany) in their debut year, causing Tesla to lose market share on the continent. (To wit, while writing this, Tesla dropped prices on the Model 3 in Europe.)


Most automotive and other big-brand CEOs use Twitter in an obligatory manner. They issue stately comments on new products or initiatives but are otherwise absent from the daily churn.

It’s hard to imagine Diess — who has praised Musk in the past — doing much else beyond tweeting playful jabs like the one on Wednesday, let alone actually engaging Musk on his terms with memes and snark and stock price-moving jokes. For one thing, Diess just barely survived a major power struggle that played out inside the Volkswagen Group. While he remains the top boss, he was stripped of his title of CEO of the VW brand in large part because of the major software problems the ID 3 has had during its rollout.

Stranger things have happened, but the idea that Diess — who apparently once made his executives attend a “syntegration workshop” — would break edgelord seems unlikely. Musk, meanwhile, has spent nearly two years possibly violating a court order that says he’s supposed to have tweets about Tesla pre-screened by a lawyer.

To Musk’s credit, he also spends a lot of his time on Twitter responding to customers who have suggestions or complaints about Tesla’s products. In fact, this has become such a critical pipeline that Tesla’s energy division has spent the last few months hiring customer service specialists who now help field those requests. If Diess learns any lessons about how to use Twitter from Musk, that may be a good place to start given the state of the ID 3.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
The Great Western Exit: Why Best Citizens Are Fleeing the Rich World [PODCAST]
The New Robber Barons of Intelligence: Are AI Bosses More Powerful Than Rockefeller?
The End of the Old Order [Podcast]
Britain’s Democracy Is Now a Costume
The AI Gold Rush Is Coming for America’s Last Open Spaces [Podcast]
The Pentagon’s AI Squeeze: Eight Tech Giants Get In, Anthropic Gets Shut Out [Podcast]
The War Map: Professor Jiang’s Dark Theory of Iran, Trump, China, Russia, Israel, and the Coming Global Shock [Podcast]
Labour Is No Longer a National Party [Podcast]
AI Isn’t Stealing Your Job. It’s Dismantling It Piece by Piece.
Lawyers vs Engineers: Why China Builds While America Litigates [Podcast]
Churchill’s Glass: The Drunk, the Doctor, and the Myth Britain Refuses to Sober Up From
Apple issues an unusual warning: this is how your iPhone can be hacked without you doing anything
The Met Gala Meets the Age of Billionaire Backlash
Russian Oligarch’s Superyacht Crosses Hormuz via Iran-Controlled Route
Gunfire Disrupts White House Correspondents’ Dinner as Trump Is Evacuated
A Leak, a King, and a Fracturing Alliance
Inside the Gates Foundation Turmoil: Layoffs, Scrutiny, and the Cost of Reputational Risk
UK Biobank Breach Exposes Health Data of 500,000, Listed for Sale on Chinese Platform
KPMG Cuts Around 10% of US Audit Partners After Failed Exit Push
French Police Probe Suspected Weather-Data Tampering After Unusual Polymarket Bets on Paris Temperatures
News Roundup
Microsoft lost 2.5 millions users (French government) to Linux
Privacy Problems in Microsoft Windows OS
News roundup
Péter András Magyar and the Strategic Reset of Hungary
Hungary After the Landslide — A Strategic Reset in Europe
×