Beautiful Virgin Islands

Tuesday, Jun 03, 2025

WhatsApp launches first global ad campaign following privacy policy backlash

WhatsApp launches first global ad campaign following privacy policy backlash

It comes after after the Facebook-owned app updated its privacy policy sparking confusion and concern among some users.
WhatsApp has launched its first global marketing campaign in reaction to a public backlash against a privacy policy announcement.

The messaging platform says the campaign is designed to reiterate its "commitment to privacy".

It comes after months of uncertainty around the Facebook-owned app after its updated privacy policy sparked confusion and concern among some users over possible increased data sharing.

WhatsApp boss Will Cathcart admitted the incident had in part led to the creation of a marketing campaign around the platform.

But he also said it was a chance for the company to make its case for using encryption.

"The idea is we're going to communicate to people the benefits of privacy and encryption directly," he said.

"What we're really trying to do here is take end-to-end encryption, which is an abstract term, and help translate it to people.

"We view this as underscoring our commitment to privacy and encryption at a time which we think is particularly relevant because there continue to be attacks on it in some parts of the world, so we think it's particularly important that consumers understand what it is and what's at stake."

Home Secretary Priti Patel has previously criticised Facebook's plans to expand the end-to-end encryption already in use on WhatsApp to the messaging sections of its other apps: Instagram and Facebook Messenger.

She has claimed it places children at risk and offers a hiding place for abusers and other criminals.

Mr Cathcart acknowledged that some people would still have questions about the system, but argued that those who criticise encryption often did so without also "connecting it to all the benefits" it can provide.

"It's a really critical tool for people like journalists, activists, whistleblowers - we think people get that, but we believe it is a really critical tool beyond that - it's for everyone," he said.

"It keeps people safe from hacking. It protects people from fraud, it protects people from identity theft."

The campaign, which will include online, radio, TV and digital outdoor advertising, also comes as the platform faces new pressure from other encrypted messaging services, with many switching away from WhatsApp in the wake of the policy update confusion.
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
France Implements Nationwide Outdoor Smoking Ban to Protect Children
German Chancellor Merz Keeps Putin Guessing on Missile Strategy
Mandelson Criticizes UK's 'Fetish' for Abandoning EU Regulations
British Fishing Boat Owner Fined €30,000 by French Authorities
Dutch government falls as far-right leader Wilders quits coalition
Harvard Urges US to Unfreeze Funds for Public Health Research
Businessman Mauled by Lion at Luxury Namibian Lodge
Researchers Consider New Destinations Beyond the U.S.
53-Year-Old Doctor Claims Biological Age of 23
Trump Struggles to Secure Trade Deals With China and Europe
Russia to Return 6,000 Corpses Under Ukraine Prisoner Swap Deal
Microsoft Lays Off Hundreds More Amid Restructuring
Harvey Weinstein’s Publicist Embraces Notoriety
Macron and Meloni Seek Unity Despite Tensions
Trump Administration Accused of Obstructing Deportation Cases
Newark Mayor Sues Over Arrest at Immigration Facility
Center-Left Candidate Projected to Win South Korean Presidency
Trump’s Tariffs Predicted to Stall Global Economic Growth
South Korea’s President-Elect Expected to Take Softer Line on Trump and North Korea
Trump’s China Strategy Remains a Geopolitical Puzzle
Ukraine Executes Long-Range Drone Strikes on Russian Airbases
Conservative Karol Nawrocki wins Poland’s presidential election
Study Identifies Potential Radicalization Risk Among Over One Million Muslims in Germany
Good news: Annalena Baerbock Elected President of the UN General Assembly
Apple Appeals EU Law Over User Data Sharing Requirements
South Africa: "First Black Bank" Collapses after Being Looted by Owners
Poland will now withdraw from the EU migration pact after pro-Trump nationalist wins Election
"That's Disgusting, Don’t Say It Again": The Trump Joke That Made the President Boil
Trump Cancels NASA Nominee Over Democratic Donations
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OnlyFans for Sale: From Lockdown Lifeline to Eight-Billion-Dollar Empire
Mayor’s Security Officer Implicated | Shocking New Details Emerge in NYC Kidnapping Case
Hegseth Warns of Potential Chinese Military Action Against Taiwan
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Jamie Dimon Warns U.S. Bond Market Faces Pressure from Rising Debt
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Taylor Swift Gains Ownership of Her First Six Albums
Bangkok Ranked World's Top City for Remote Work in 2025
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
Russia's Fossil Fuel Revenues Approach €900 Billion Since Ukraine Invasion
×