Beautiful Virgin Islands

Friday, Apr 03, 2026

With deal in doubt, Elon Musk and Twitter CEO Parag Agrawal debate bots on Twitter

With deal in doubt, Elon Musk and Twitter CEO Parag Agrawal debate bots on Twitter

Twitter CEO Parag Agrawal and Elon Musk are engaged in a debate over an issue Musk has made central to his proposed purchase of the platform — spam.

In a series of tweets on Monday, Agrawal laid out Twitter's approach to spam accounts and its challenges dealing with them.

Twitter (TWTR) suspends "over half a million spam accounts every day," Agrawal wrote. He reiterated a longstanding statistic from Twitter that less than 5% of its daily active users are spam accounts — a stat that Musk cited on Friday while announcing that his $44 billion deal to buy Twitter was "temporarily on hold."

Agrawal said that estimate is based on "multiple human reviews ... of thousands of accounts" sampled at random, but knowing externally which accounts are counted on any given day is not possible. Twitter has previously acknowledged that while it believes its estimates to be "reasonable," the measurements were not independently verified and the actual number of fake or spam accounts could be higher.

Agrawal's initial 13 tweets were met with a reply from Musk that was reflective of the unusual and extremely online nature of the deal: a poop emoji.

Musk followed up with a somewhat more thoughtful question. "So how do advertisers know what they're getting for their money?" Musk asked "This is fundamental to the financial health of Twitter," he added.

Musk has repeatedly spoken out against bots and spam accounts on Twitter, once describing cryptocurrency spam bots as the platform's "single most annoying problem." Anyone familiar with the replies to Musk's tweets knows they are full of such scams, many of which attempt to leverage Musk's name.

But some analysts speculate that the world's richest man may be using the debate over bots to drive down the price at which he would have to buy Twitter, whether as a standard negotiating tactic or out of necessity.

Twitter's stock price has erased all its gains in the weeks since Musk disclosed his stake the company and is currently trading at $37.39 per share — well below Musk's offer price of $54.20 per share.

"The bot issue at the end of the day ... feels more to us like the "dog ate the homework" excuse to bail on the Twitter deal or talk down a lower price," Dan Ives and John Katsingris, analysts at Wedbush Securities, wrote in a note on Monday.

Musk appeared to add fuel to that speculation on Monday, reportedly saying that a deal to buy Twitter at a lower price wouldn't be "out of the question," while also throwing out his own estimate that at least 20% of all Twitter accounts are fake, according to Bloomberg. Musk didn't say how he came to this number and did not respond to a request for comment from CNN Business.

In his Twitter thread, Agrawal said most spam campaigns on Twitter use a combination of humans and automation, rather than being primarily led by bots. Parsing through legitimate and fake accounts can be complicated, he said.

"The hard challenge is that many accounts which look fake superficially — are actually real people," he said. "And some of the spam accounts which are actually the most dangerous — and cause the most harm to our users — can look totally legitimate on the surface."

Agrawal said Twitter had been in touch with Musk on the spam issue.

"We shared an overview of the estimation process with Elon a week ago and look forward to continuing the conversation with him, and all of you," he added.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
UK Considers Entry Fees for Overseas Visitors at Major Museums Ahead of 2026 Travel Season
UK Prime Minister and Kuwait Crown Prince Coordinate Security Response After Regional Escalation
Calls Grow to Expand Fully Paid Maternity Leave for UK Teachers Amid Workforce Pressures
UK Secures Tariff-Free Access to US Market in Landmark Pharmaceuticals Agreement
Trump Projects Strength in Critique of UK Leadership and Naval Readiness
UK FinTech Setback as VibePay and Smartlayer Cease Operations Amid Funding Pressures
UK Leads Global Coalition of Over Forty Nations to Address Strait of Hormuz Crisis
UK Firms Urged to Accelerate Preparation as New Sustainability Reporting Rules Take Shape
UK Moves Rapid Sentry Air Defence System to Kuwait After Drone Strike Escalation
Transatlantic Relations Tested as UK Seeks Balance While Trump Reshapes Strategic Approach
Trump’s Strategic Pressure on UK Seen as Push for Stronger Alignment and Fairer Terms
UK Focuses on Trade Finance to Secure Critical Materials for Defence and Energy Sectors
Majority of UK Businesses Hit by Middle East Conflict While Confidence Holds Firm
UK Royal Navy Faces Renewed Scrutiny as Debate Intensifies Over Capability and Readiness
Reform UK Faces Mounting Distractions as Policy Agenda Struggles to Gain Traction
Investigation Launched Into Northern Cyprus IVF Clinics After UK Families Receive Incorrect Sperm
International Meeting Issues Unified Call to Safeguard Navigation Through Strait of Hormuz
Potential Strait of Hormuz Closure Raises Concerns Over UK Food and Medicine Supply Chains
UK Leads Coalition of Over Forty Nations Urging Iran to Reopen Strait of Hormuz
UK Secures Tariff-Free Access for Medicines in Landmark US Pharma Trade Agreement
King Charles III Invited to Address Joint Session of U.S. Congress in Rare Diplomatic Honor
Debate Grows Over Whether Expanded North Sea Drilling Can Reduce UK Energy Bills
UK Faces Heightened Risk of Jet Fuel Shortages, Airline Chief Warns
UK Ends Police Investigations into Lawful Social Media Posts After Review Finds Overreach
Abramovich Moves to Establish Charity for Frozen Chelsea Sale Proceeds Amid UK Dispute
Starmer Reaffirms NATO Commitment While Responding to Trump’s Strategic Critique
UK Aid Reductions Raise Fears of Severe Human Impact Across Parts of Africa
UK Signals Renewed Push for EU Cooperation as Iran Conflict Reshapes Security Landscape
Bank of England Signals Caution as Bailey Advises Markets Against Expecting Rate Hikes
UK to Convene Global Coalition to Restore Shipping Through Strait of Hormuz
Trump Signals Possible NATO Reassessment, Emphasizes Stronger U.S. Strategic Autonomy
Australia Joins British-Led Efforts to Reopen Strait of Hormuz Amid Escalating Tensions
King Charles Plans US State Visit as UK Strengthens Ties with Trump Leadership
UK Regulator Launches Investigation Into Microsoft’s Business Software Practices
Kanye West Set for High-Profile Return to UK Stage at Wireless Festival
Trump Presses Europe to Strengthen Commitment as Iran Conflict Escalates
UK to Deploy Additional Troops to Middle East Amid Rising Regional Tensions
UK Authorities Face Claims of Heavy-Handed Measures in Monitoring Released Pro-Palestine Activists
Trump Calls on UK to Secure Its Own Energy as Iran Conflict Intensifies
Nigel Farage Declines Invitation to UK Conservative Conference Led by Liz Truss
Trump Warns Allies to Take Responsibility as Rift Deepens with UK and France Over Iran Conflict
How Britain’s Prime Minister Controls U.S. Bomber Access in Escalating Iran Conflict
Trump Urges Allies to Secure Their Own Oil Supplies as Hormuz Crisis Disrupts Global Energy
Russia Expels British Diplomat as UK Pushes Back Against Pressure
White House App Faces Scrutiny After Claims of Continuous User Location Tracking
BBC Faces Scrutiny Over Allegations of Paid Content Linked to Saudi Arabia
UK-France Coastal Patrol Agreement Nears Breakdown Amid Migration Pressures
UK Police Detain Pro-Palestine Activist Again Weeks After Bail Release
FTSE 100 Advances as Energy and Mining Shares Gain Amid Middle East Tensions
Eli Lilly Seeks UK Pricing Deal to Unlock Renewed Pharmaceutical Investment
×