Beautiful Virgin Islands

Monday, Aug 04, 2025

Caribbean tourism looks to diaspora

Caribbean tourism looks to diaspora

The Caribbean tourism economy continues to struggle, with the World Travel and Tourism Council estimating recently that the best-case scenario will see it take a hit of $27 billion and shed 1.2 million jobs because of the pandemic.

As a result, both the public and private sectors are scrambling to innovate, reach new markets and help the industry survive and stay sustainable.

As part of that effort, the tourism industry is beginning to increasingly engage the Caribbean diaspora, according to a panel hosted last week by the Caribbean Tourism Organisation.

This is a group that consists of 14 million people in the United States and United Kingdom alone, according to censuses from both countries.

And many of them already have a vested interest in the region beyond sun, sea and sand.

US Congresswoman Yvette Clarke - a Democrat of Jamaican descent from New York City, home of the nation’s largest community of Caribbean-Americans - urged organisations such as the CTO to establish “what tourism means to you in the era of Covid-19.”

She also suggested that in an era when health is foremost on travellers’ minds, many Caribbean destinations are well-positioned to provide that, even though it may not seem like it.

“Many [countries] within the region don’t have the type of robust health care infrastructure, but they have that therapeutic environment,” she said. “And what people will be seeking after going through this very traumatic experience is a regaining of health and well- being.”

Destinations can enact legislation that helps facilitate health and wellness, and they can work with private sector partners to “erect and promote this new space,” she said, adding, “If I’m going to get a warm climate, I’m not trying to travel across the United States for six hours to get to California. I’m going to go down south from New York, in three hours be on the beach in Jamaica.”

Paulette Hamilton, a Jamaican-British city council member from Birmingham, UK, advised destinations not to discount Caribbean people’s connection with their homelands.


United States Congresswoman Yvette Clarke poses with her mother during NYC Children’s Services Caribbean Heritage Celebration in 2019.


“There is no place like home, and we’ve got to look at what is it that we as an indus- try can do to really work with other nations that are in the Caribbean,” she said. However, even with the continued rollout of vaccines, normal travel is still some time off.

“Unless we can prove that we have all of the protective measures in place to make sure that we are not circulating Covid-19 throughout the hemispheres, [travel] will be very difficult,” Ms. Clarke said. “Unfortunately, the United States is leading the world right now in Covid-19, spreading infection. Wherever this virus resides, it poses a threat to human lives and livelihood. And the last thing that we would want is for there to be a transference of the virus among nations within our hemisphere.”

Innovation


But there are ways to strengthen the industry and build connections before normal travel resumes, panelists said.

Michele Lawrence Jawando - a Washington-based public policy expert who is head of US strategic engagement and public policy partnerships at Google - suggested that while sun and sand will continue to be a selling point for Caribbean tourism, the pandemic should prompt destinations to innovate and seek other forms of tourism, including highlighting their culture and business climates.

“We need to spur innovation and think about fitness to engage so there is a whole crop of what’s called ‘business tourism,’” said Ms. Jawando, who is of Bermudian descent. “Really [be] intentional about making sure that Caribbean people are building on behalf of the Caribbean people, seeing different aspects of tourism and really seeking out the communities in which we’re building.”

Kamala Harris


In the US, she suggested, many Caribbean-Americans have attained a new visibility and sense of purpose since Vice President Kamala Harris, who is of Jamaican descent, has assumed one of the country’s highest offices.

“As we’re rebuilding from Covid, we have the original health pandemic, a racial pandemic and an economic inequality pandemic,” she said. “And so we’re rebuilding really thinking about tourism through those three lenses. So we make sure that people who have Caribbean heritage, pe ple up here in the US, in the UK, across the Caribbean, are at the table to negotiate with our future.”

Connecting


In order to connect with the diaspora, she added, it’s vital to engage the channels that al- ready exist and let them know their input is valued.

“When you look at what happened in the UK, we talk about the Windrush situation,” she said. “When people of colour … came to the UK, in many, many cases we were let down. So we’ve now got an agenda. What you want them to do is go on the journey with you. There needs to be many more of these types of meetings. There need to be churches involved. There needs to be politicians involved.”

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Pilots Call for Mental Health Support Without Stigma
All Five Trapped Miners Found Dead After El Teniente Mine Collapse
Ong Beng Seng Pleads Guilty in Corruption Case Linked to Former Singapore Transport Minister
BP’s Largest Oil and Gas Find in 25 Years Uncovered Offshore Brazil
Italy Fines Shein One Million Euros for Misleading Sustainability Claims
JPMorgan and Coinbase Unveil Partnership to Let Chase Cardholders Buy Crypto Directly
Declassified Annex Links Soros‑Affiliated Officials and Clinton Campaign to ‘Russiagate’ Narrative
UK's Online Safety Law: A Front for Censorship
Nationwide Protests Erupt in Brazil Demanding Presidential Resignation
Parents Abandon Child at Barcelona Airport Over Passport Issue
Mystery Surrounds Death of Brazilian Woman with iPhones Glued to Her Body
Bus Driver Discovers Toddler Hidden in Suitcase in New Zealand
Switzerland Celebrates 734 Years of Independence Amid Global Changes
U.S. Opens Official Investigation into Former Trump Prosecutor Jack Smith
Leaked audio of Canada's new PM Mark Carney admitting the truth about the Net Zero agenda: "We're gonna make a lot of money off of this."
China Enforces Comprehensive Ban on Cryptocurrency Activities
Absolutely 100% Realistic EVO Series Doll by EXDOLL (Chinese Company) used mainly for carnal purposes
World Economic Forum founder Klaus Schwab: "In this new world, we must accept... total transparency. You have to get used to it. You have to behave accordingly. But if you have nothing to hide, you shouldn't be afraid."
Meet Mufti Hamid Patel, head of Office for Standards in Education in Pakistan
George Soros tells the World Economic Forum: "President Trump is a con man and the ultimate narcissist, who wants the world to revolve around him."
Hamas are STARVING the hostages.
Decline in Tourism in Majorca Amidst Ongoing Anti-Tourism Protests
British Tourist Dies Following Hair Transplant in Turkey, Police Investigate
Poland Begins Excavation at Dziemiany After New Clue to World War II‑Era Nazi Treasure
WhatsApp Users Targeted in New Scam Involving Account Takeovers
Trump Threatens Canada with Tariffs Over Palestinian State Recognition
Trump Deploys Nuclear Submarines After Threats from Former Russian President Medvedev
Trump Sues Murdoch in “Heavyweight Bout”: Lawsuit Over Alleged Epstein Letter Sets Stage for Courtroom Showdown
Germany Enters Fiscal Crisis as Cabinet Approves €174 Billion in New Debt
Trump Administration Finalizes Broad Tariff Increases on Global Trade Partners
J.K. Rowling Limits Public Engagements Citing Safety Fears
JD.com Launches €2.2 Billion Bid for German Electronics Retailer Ceconomy
Azerbaijan Proceeds with Plan to Legalise Casinos on Artificial Islands
Former Judge Charged After Drunk Driving Crash Kills Comedian in Brazil
Jeff Bezos hasn’t paid a dollar in taxes for decades. He makes billions and pays $0 in taxes, LEGALLY
China Increases Use of Exit Bans Amid Rising U.S. Tensions
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
Procter & Gamble to Raise U.S. Prices to Offset One‑Billion‑Dollar Tariff Cost
House Republicans Move to Defund OECD Over Global Tax Dispute
Botswana Seeks Controlling Stake in De Beers as Anglo American Prepares Exit
Trump Administration Proposes Repeal of Obama‑Era Endangerment Finding, Dismantling Regulatory Basis for CO₂ Emissions Limits
France Opens Criminal Investigation into X Over Algorithm Manipulation Allegations
A family has been arrested in the UK for displaying the British flag
Mel Gibson refuses to work with Robert De Niro, saying, "Keep that woke clown away from me."
Trump Steamrolls EU in Landmark Trade Win: US–EU Trade Deal Imposes 15% Tariff on European Imports
ChatGPT CEO Sam Altman says people share personal info with ChatGPT but don’t know chats can be used as court evidence in legal cases.
The British propaganda channel BBC News lies again.
Deputy attorney general's second day of meeting with Ghislaine Maxwell has concluded
Controversial March in Switzerland Features Men Dressed in Nazi Uniforms
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
×