Beautiful Virgin Islands

Thursday, Oct 30, 2025

Community-And Style-Thrived at the Santa Fe Indian Market

Community-And Style-Thrived at the Santa Fe Indian Market

This weekend, Indigenous artists showcased their new works at the annual outdoor market, now in its 99th year.

Every year, the Santa Fe Indian Market brings in thousands of global tourists and collectors to the city. Visitors flock to the streets around the city’s main plaza, where hundreds of Indigenous artists from different tribes across North America showcase and sell their new works (including textiles, jewelry, art, and more) in their respective booths. This weekend, the 99th annual outdoor market returned once again, and the sense of community was as present as ever. While overall attendance was down (the typically free event was ticketed this year due to COVID) and the number of artists showcasing was fewer than usual, you could still feel the energy and excitement around the event. The streets were still lined with excited shoppers perusing the latest goods, and booths were filled with artists visiting each other and having a laughขmasks up, of course.



Indian Market weekend is a big tourism event for the city, but the occasion represents something much more important for the participating artists and artisans. Business aside, it’s a time for the Native American community to come back together, visit with friends and family, and get inspired by each other’s creativity. And this year, after a canceled 2020 event and a long time apart due to COVID-19, that spirit of connection was needed more than ever. “There is nothing like interacting with fellow creatives in person,” says Jamie Okuma, a Luiseño and Shoshone-Bannock fashion artist who showcased her new collection at the market’s fashion show this weekend. “Meeting collectors and enjoying being in the presence of other humans outside of family was something I really didn’t realize I needed. As an artist, I’m naturally isolated by profession, so the few shows I do in person are extremely important for my mental health. When those were gone, it was pretty rough.”



Beaded jewelry and a Lauren Good Day skirt at the Santa Fe Indian Market



A vibrant ribbon skirt and dentalium earrings at the Santa Fe Indian Market

Last year, the Santa Fe Indian Market was held virtually, and for many artists, that meant a considerable loss of income. Sales at the fair make up a significant portion of their yearly incomes, as a single piece can go for thousands of dollars. For all these reasons, the Indigenous artists were counting on the continuation of this year’s event. “There was a lot of trepidation leading up to it, with the delta variant looming overhead and the state of New Mexico’s mandates ever changing,” says Pat Pruitt, a Laguna, Chiricahua Apache, and Anglo metalsmith and jewelry designer. “But it was good to see friends, family, and collectors.”

Though there were fewer visitors, many artists still did surprisingly well in sales; it seems shoppers were ready to spend. For instance, Naiomi Glasses-a Diné textile artist and first-time shower at the market-says she got many future rug orders from the event and looks forward to returning next year for its centennial year. “As a working artist, the market is important so that I could meet new and current customers in person. It gives them and me a personable connection,” says Glasses.



Statement turquoise jewelry at the Santa Fe Indian Market



Along with a clear sense of togetherness, there was also major style present throughout the weekend—whether it was worn by visitors or artists on the streets or shown on the runway for the market’s annual fashion show, which was organized by Amber-Dawn Bear Robe.

Around the booths, visitors and artists alike dressed up for the affair, cladding themselves in their best ribbon skirts or turquoise squash-blossom necklaces. At the fashion show, Indigenous designers Jamie Okuma, Orlando Dugi, Pamela Baker, and Lauren Good Day showcased their newest collections, pieces that combined traditional craftsmanship with new, modern updates. Dugi and Baker showed refined eveningwear pieces like beaded gowns and velvet suiting, while Okuma opted for her signature statement prints on dresses, coats, and more. Good Day even showed sprightly athleticwear—the through line being that Native design doesn’t have to look one specific way. For all in attendance, that sense of innovation is forever an Indian Market staple. “The energy was palpable,” says Pruitt. “Spirits were high, and in the end, the machine that is Indian Market just keeps on going.”

Below, more stylish highlights from the Santa Fe Indian Market weekend.


Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
UK and Vietnam Sign Landmark Migration Deal to Fast-Track Returns of Irregular Arrivals
UK Drug-Pricing Overhaul Essential for Life-Sciences Ambition, Says GSK Chief
Princesses Beatrice and Eugenie Temporarily Leave the UK Amid Their Parents’ Royal Fallout
UK Weighs Early End to Oil and Gas Windfall Tax as Reeves Seeks Investment Commitments
UK Retail Inflation Slows as Shop Prices Fall for First Time Since Spring
Next Raises Full-Year Profit Guidance After Strong Third-Quarter Performance
Reform UK’s Lee Anderson Admits to 'Gaming' Benefits System While Advocating Crackdown
United States and South Korea Conclude Major Trade Accord Worth $350 Billion
Hurricane Melissa Strikes Cuba After Devastating Jamaica With Record Winds
Vice President Vance to Headline Turning Point USA Campus Event at Ole Miss
U.S. Targets Maritime Narco-Routes While Border Pressure to Mexico Remains Limited
Bill Gates at 70: “I Have a Real Fear of Artificial Intelligence – and Also Regret”
Elon Musk Unveils Grokipedia: An AI-Driven Alternative to Wikipedia
Saudi Arabia Unveils Vision for First-Ever "Sky Stadium" Suspended Over Desert Floor
Amazon Announces 14 000 Corporate Job Cuts as AI Investment Accelerates
UK Shop Prices Fall for First Time Since March, Food Leads the Decline
London Stock Exchange Group ADR (LNSTY) Earns Zacks Rank #1 Upgrade on Rising Earnings Outlook
Soap legend Tony Adams, long-time star of Crossroads, dies at 84
Rachel Reeves Signals Tax Increases Ahead of November Budget Amid £20-50 Billion Fiscal Gap
NatWest Past Gains of 314% Spotlight Opportunity — But Some Key Risks Remain
UK Launches ‘Golden Age’ of Nuclear with £38 Billion Sizewell C Approval
UK Announces £1.08 Billion Budget for Offshore Wind Auction to Boost 2030 Capacity
UK Seeks Steel Alliance with EU and US to Counter China’s Over-Capacity
UK Struggles to Balance China as Both Strategic Threat and Valued Trading Partner
Argentina’s Markets Surge as Milei’s Party Secures Major Win
British Journalist Sami Hamdi Detained by U.S. Authorities After Visa Revocation Amid Israel-Gaza Commentary
King Charles Unveils UK’s First LGBT+ Armed Forces Memorial at National Memorial Arboretum
At ninety-two and re-elected: Paul Biya secures eighth term in Cameroon amid unrest
Racist Incidents Against UK Nurses Surge by 55%
UK Chancellor Rachel Reeves Cites Shared Concerns With Trump Administration as Foundation for Early US-UK Trade Deal
Essentra plc: A Closer Look at a UK ‘Penny Stock’ Opportunity Amid Market Weakness
U.S. and China Near Deal to Avert Rare-Earth Export Controls Ahead of Trump-Xi Summit
Justin time: Justin Herbert Shields Madison Beer with Impressive Reflex at Lakers Game
Russia’s President Putin Declares Burevestnik Nuclear Cruise Missile Ready for Deployment
Giuffre’s Memoir Alleges Maxwell Claimed Sexual Act with Clooney
House Republicans Move to Strip NYC Mayoral Front-Runner Zohran Mamdani of U.S. Citizenship
Record-High Spoiled Ballots Signal Voter Discontent in Ireland’s 2025 Presidential Election
Philippines’ Taal Volcano Erupts Overnight with 2.4 km Ash Plume
Albania’s Virtual AI 'Minister' Diella Set to 'Birth' Eighty-Three Digital Assistants for MPs
Tesla Unveils Vision for Optimus V3 as ‘Biggest Product of All Time’, Including Surgical Capabilities
Francis Ford Coppola Auctions Luxury Watches After Self-Financed Film Flop
Convicted Sex Offender Mistakenly Freed by UK Prison Service Arrested in London
United States and China Begin Constructive Trade Negotiations Ahead of Trump–Xi Summit
U.S. Treasury Sanctions Colombia’s President Gustavo Petro over Drug-Trafficking Allegations
Miss USA Crowns Nebraska’s Audrey Eckert Amid Leadership Overhaul
‘I Am Not Done’: Kamala Harris Signals Possible 2028 White House Run
NBA Faces Integrity Crisis After Mass Arrests in Gambling Scandal
Swift Heist at the Louvre Sees Eight French Crown Jewels Stolen in Under Seven Minutes
U.S. Halts Trade Talks with Canada After Ontario Ad Using Reagan Voice Triggers Diplomatic Fallout
Microsoft AI CEO: ‘We’re making an AI that you can trust your kids to use’ — but can Microsoft rebuild its own trust before fixing the industry’s?
×