Beautiful Virgin Islands

Friday, Aug 21, 2026

Community-And Style-Thrived at the Santa Fe Indian Market

Community-And Style-Thrived at the Santa Fe Indian Market

This weekend, Indigenous artists showcased their new works at the annual outdoor market, now in its 99th year.

Every year, the Santa Fe Indian Market brings in thousands of global tourists and collectors to the city. Visitors flock to the streets around the city’s main plaza, where hundreds of Indigenous artists from different tribes across North America showcase and sell their new works (including textiles, jewelry, art, and more) in their respective booths. This weekend, the 99th annual outdoor market returned once again, and the sense of community was as present as ever. While overall attendance was down (the typically free event was ticketed this year due to COVID) and the number of artists showcasing was fewer than usual, you could still feel the energy and excitement around the event. The streets were still lined with excited shoppers perusing the latest goods, and booths were filled with artists visiting each other and having a laughขmasks up, of course.



Indian Market weekend is a big tourism event for the city, but the occasion represents something much more important for the participating artists and artisans. Business aside, it’s a time for the Native American community to come back together, visit with friends and family, and get inspired by each other’s creativity. And this year, after a canceled 2020 event and a long time apart due to COVID-19, that spirit of connection was needed more than ever. “There is nothing like interacting with fellow creatives in person,” says Jamie Okuma, a Luiseño and Shoshone-Bannock fashion artist who showcased her new collection at the market’s fashion show this weekend. “Meeting collectors and enjoying being in the presence of other humans outside of family was something I really didn’t realize I needed. As an artist, I’m naturally isolated by profession, so the few shows I do in person are extremely important for my mental health. When those were gone, it was pretty rough.”



Beaded jewelry and a Lauren Good Day skirt at the Santa Fe Indian Market



A vibrant ribbon skirt and dentalium earrings at the Santa Fe Indian Market

Last year, the Santa Fe Indian Market was held virtually, and for many artists, that meant a considerable loss of income. Sales at the fair make up a significant portion of their yearly incomes, as a single piece can go for thousands of dollars. For all these reasons, the Indigenous artists were counting on the continuation of this year’s event. “There was a lot of trepidation leading up to it, with the delta variant looming overhead and the state of New Mexico’s mandates ever changing,” says Pat Pruitt, a Laguna, Chiricahua Apache, and Anglo metalsmith and jewelry designer. “But it was good to see friends, family, and collectors.”

Though there were fewer visitors, many artists still did surprisingly well in sales; it seems shoppers were ready to spend. For instance, Naiomi Glasses-a Diné textile artist and first-time shower at the market-says she got many future rug orders from the event and looks forward to returning next year for its centennial year. “As a working artist, the market is important so that I could meet new and current customers in person. It gives them and me a personable connection,” says Glasses.



Statement turquoise jewelry at the Santa Fe Indian Market



Along with a clear sense of togetherness, there was also major style present throughout the weekend—whether it was worn by visitors or artists on the streets or shown on the runway for the market’s annual fashion show, which was organized by Amber-Dawn Bear Robe.

Around the booths, visitors and artists alike dressed up for the affair, cladding themselves in their best ribbon skirts or turquoise squash-blossom necklaces. At the fashion show, Indigenous designers Jamie Okuma, Orlando Dugi, Pamela Baker, and Lauren Good Day showcased their newest collections, pieces that combined traditional craftsmanship with new, modern updates. Dugi and Baker showed refined eveningwear pieces like beaded gowns and velvet suiting, while Okuma opted for her signature statement prints on dresses, coats, and more. Good Day even showed sprightly athleticwear—the through line being that Native design doesn’t have to look one specific way. For all in attendance, that sense of innovation is forever an Indian Market staple. “The energy was palpable,” says Pruitt. “Spirits were high, and in the end, the machine that is Indian Market just keeps on going.”

Below, more stylish highlights from the Santa Fe Indian Market weekend.


Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Twenty-Nine US States Take Meta to Trial Over Alleged Child Addiction on Instagram and Facebook
Former Scottish National Party Executive Peter Murrell Jailed for Five Years Over £400,000 Embezzlement
Moderna and Merck's Personalized Cancer Vaccine Succeeds in Historic Late-Stage Melanoma Trial
Prince Harry and Meghan to Move Back to Britain With Their Children
England and Wales Have Fewer Than 1,800 Prison Places Left for Men
Suspected People Smuggler Arrested After Investigation Identified Him
Children's Doctors Warn That Vaping Can Lead Young People to Smoking
Hundreds of Thousands of Students Receive GCSE and Vocational Results Across England, Wales and Northern Ireland
Here Is What Can Never Happen in Your Country: Taiwan Is Giving Money to All Its People Because It Collected Too Much Tax
UK Inflation Rises to 2.9% as Energy Bills Jump
UK Issues New Conduct Guide for Asylum Seekers on Consent and Respect
A Sleepless Night on Wall Street: Nasdaq to Begin Nearly Round-the-Clock Trading
"The First in the World": 69-Year-Old Protested Artificial Intelligence—and Went to Jail
Ukraine's Ousted Defence Minister Calls for Wartime Presidential Election
China’s Lifelike AI Humans Move From Livestreams Into Real-World Service Roles
Sarah Ferguson Reportedly Retreats to Late Ex-Boyfriend's Swiss Chalet
Cristiano Ronaldo and Georgina Rodríguez Sign Prenup Protecting Their Separate Fortunes
Thieves Steal Antonello da Messina Renaissance Masterpieces From Sicilian Museum
Better.com Founder Who Fired 900 Employees on Zoom Is Ousted as CEO
Italian Speed Camera Issues Nearly 32,000 Fines in 10 Weeks, Worth More Than €3 Million
AI Manager at San Francisco Store Recommends Firing Human Employee
Google Launches Pixel 11 With Gemini AI at the Center of Its Hardware Strategy
Reform UK Unveils Plan to Cut Welfare Spending by More Than £50 Billion a Year
Prime Minister Andy Burnham Praised Extinction Rebellion for Doing a 'Great Service'
UK Wildfire Phone Alert Triggers Backlash as Users Switch Off Emergency Warnings
Heathrow Roads Reopen After Burst Water Main Floods Access to Terminals 2 and 3
Former NBA Players Enes Kanter Freedom and Royce White Say They Will Enter 2027 WNBA Draft
Former Cambridge Professor Jason Arday Found Dead Days After Resigning Amid Plagiarism Row
US Appeals Court Rules AI Agent's Website Actions Are Legally Attributed to the User
France's Constitutional Council Blocks Social Media Ban for Children Under 15
Liechtenstein Changes Royal Succession Rules to Allow Women to Inherit the Throne
Women Allege Rape and Sexual Abuse at British Army College for Teenage Recruits
Minnesota: Two independent investigators posed as Muslims (one wearing a burqa) and showed how they could vote in elections without identification.
China’s Kimi Launches AI-Focused Credit Card With Agricultural Bank of China and American Express
Former Labour Adviser Arrested on Suspicion of Spying for China Held Privileged Access as Top Party Donor
Turkish Parliament Passes Landmark Bill Granting Conditional Amnesty to Disarmed PKK Members
Donald Trump Warns FIFA Against Ousting Gianni Infantino Amid Revolt by Global Football Leaders
Jeff Bezos Joins Investor Group Closing In on $6 Billion Liverpool FC Stake
UK Councils to Receive Sweeping Planning Powers to Ban New Vape and Betting Shops
Russia’s A7 Builds a State-Linked Payments Network Beyond Western Sanctions
Hyper-Realistic Reborn Dolls Draw Collectors Seeking Comfort and Craft
Gen Z Cuts Back on Dating as a Night Out Nears $200
Patients Turn to Artificial Intelligence for Therapy as Psychiatrists Warn of Privacy and Clinical Risks
Couples Embrace ‘Sleep Divorce’ to Protect Rest and Reduce Tension
Meta Ordered to Pay $567 Million and Change Facebook and Instagram Safeguards for Children
Up to only 10 Months in Prison for Swedish Officer’s Murderer Sparks Anger
Success: Nvidia Turned Gaming Chips Into the Engine of the AI Boom
Jorge Messi, Lionel Messi’s Father and Longtime Agent, Dies at 68
AI’s Next Bottleneck Is Power, Not Just Nvidia Chips
Advertising trick: Pepsi’s Harrier Jet Commercial Led to a $700,000 Court Fight
×