Beautiful Virgin Islands

Monday, Jan 05, 2026

‘It’s just the beginning’: Covid push to digital boosts big tech profits

‘It’s just the beginning’: Covid push to digital boosts big tech profits

Apple, Google owner Alphabet, Amazon, Facebook and Microsoft raked in money in first quarter

Big tech is on a roll. In every minute of the first three months of 2021, Apple, Google owner Alphabet, Amazon, Facebook and Microsoft sold products and services worth about $2.5m (£1.8m) combined. Profits before tax for the period came in at $88bn – more than $1bn of profit for every working day.

After a year of shifting to online work and leisure across the global economy, financial results published this week by most of US tech’s biggest names were bound to be strong. But even more bullish analysts on Wall Street were surprised by how fast they raked in money in the quarter, auguring even greater profits in the years ahead.

Apple astonished investors with strong growth across its business, from iPhone buyers snapping up new models capable of using faster 5G mobile networks to the usually quieter business selling wearables such as headphones and watches.

Online advertising is booming. Facebook said demand is so high that the average price it charges for ads rose by 30% year on year – albeit compared with the start of pandemic. Alphabet revenues rose by a third year on year thanks to Google’s advertising business.

Alphabet was also helped by fast growth in cloud services, offering companies access to data centres – a business helped by the pandemic shift to working from home. Amazon’s cloud business added $1bn in profits compared with the previous year, even while profits from its core online retail business soared.


The Microsoft chief executive, Satya Nadella, said the shift to digital technology was “accelerating” as its profits jumped 31% year on year. “It’s just the beginning,” he added.

The strong results were not limited to technology’s biggest names: analysts also point to strong performances from smaller tech companies such as chip designer AMD or social networks Snap and Pinterest.


Share price gains left the big tech companies at all-time highs (barring Apple, which has the consolation of being the most valuable company in history). The gains reflected widespread investor agreement with Nadella’s thesis that the pandemic push to digital will benefit big tech.

The companies’ dominance is unprecedented in modern times. Daniel Ives, an analyst at Wedbush Securities, hailed record numbers for Apple, but argued that shares could gain another third to reach a $3tn valuation within 12 months. (Apple only reached the unprecedented $1tn mark in 2018, and $2tn in August.)


The scale of their balance sheets means they can rival countries on some metrics. Between them Alphabet, Apple and Microsoft spent $50bn on research and development in their 2018 financial years. That was equivalent to R&D spending by the whole UK economy in that year of £37.1bn, according to the most recent Office for National Statistics data.

Yet there appears to be only so much research and development that one organisation can do. One extraordinary aspect of the last week was the scale of share buybacks. Apple’s $90bn return to shareholders alone would be enough to individually buy almost all of the FTSE 100’s supposed behemoths.


Alphabet has scaled back some of its spending on famous “moonshot” programmes – such as the “Loon” effort to beam internet via high-altitude balloons – but even so it is ploughing money into technology that aims to push the boundaries of what computers can do. At the same time, it still judged that it had $50bn lying around to buy back shares.

There is more to come, argued David Donovan, a consultant at Publicis Sapient. His work upgrading technology at financial companies has convinced him that other sectors still have far to go in embracing digital technology, putting the economy “on the cusp of a major transformational period”.

Google owner Alphabet has cut back some of its spending on famous ‘moonshot’ programmes.


Donovan added that the shift to recurring revenue models by companies like Amazon and Apple will add another moat to keep rivals out. More than 200 million Amazon customers pay for the privilege of buying products via its Prime service. Apple’s services business made revenues of $16.9bn in the first quarter, with more growth expected.

It might not all go smoothly. Martin Garner, the chief operating officer at CCS Insight, a market analysis firm, highlighted the groundswell of regulatory pressure, such as the European commission’s warning on Friday that Apple Music has broken EU competition law.

Big tech companies face another significant challenge: each other. There is large crossover in business models, whether it be advertising, cloud services or nascent targets such as in-car services. Apple’s battle with Facebook over privacy controls is the most striking cases of an open arm wrestle.

However, Alex DeGroote, an independent analyst, said that even at slower pre-pandemic growth rates there are such massive barriers to entry that it is difficult to see any way they will be dislodged. During last year’s market panic and the subsequent recovery tech stock gains have been nearly ever-present, suggesting a permanent shift is happening.

“The investment case has gone from defensive to growth in a year,” said de Groote. “The digital revolution is here to stay, and these businesses are embedded in our lives.”

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
HSBC Leads 2026 Mortgage Rate Cuts as UK Lending Costs Ease
US Joint Chiefs Chairman Outlines How Operation Absolute Resolve Was Carried Out in Venezuela
Starmer Welcomes End of Maduro Era While Stressing International Law and UK Non-Involvement
Korean Beauty Turns Viral Skincare Into a Global Export Engine
UK Confirms Non-Involvement in U.S. Military Action Against Venezuela
UK Terror Watchdog Calls for Australian-Style Social Media Ban to Protect Teenagers
Iranian Protests Intensify as Another Revolutionary Guard Member Is Killed and Khamenei Blames the West
Delta Force Identified as Unit Behind U.S. Operation That Captured Venezuela’s President
Europe’s Luxury Sanctions Punish Russian Consumers While a Sanctions-Circumvention Industry Thrives
Berkshire’s Buffett-to-Abel Transition Tests Whether a One-Man Trust Model Can Survive as a System
Fraud in European Central Bank: Lagarde’s Hidden Pay Premium Exposes a Transparency Crisis at the European Central Bank
Trump Announces U.S. Large-Scale Strike on Venezuela, Declares President Maduro and Wife Captured
Tesla Loses EV Crown to China’s BYD After Annual Deliveries Decline in 2025
UK Manufacturing Growth Reaches 15-Month Peak as Output and Orders Improve in December
Beijing Threatened to Scrap UK–China Trade Talks After British Minister’s Taiwan Visit
Newly Released Files Reveal Tony Blair Pressured Officials Over Iraq Death Case Involving UK Soldiers
Top Stocks and Themes to Watch in 2026 as Markets Enter New Year with Fresh Momentum
No UK Curfew Ordered as Deepfake TikTok Falsely Attributes Decree to Prime Minister Starmer
Europe’s Largest Defence Groups Set to Return Nearly Five Billion Dollars to Shareholders in Twenty Twenty-Five
Abu Dhabi ‘Capital of Capital’: How Abu Dhabi Rose as a Sovereign Wealth Power
Diamonds Are Powering a New Quantum Revolution
Trump Threatens Strikes Against Iran if Nuclear Programme Is Restarted
Apple Escalates Legal Fight by Appealing £1.5 Billion UK Ruling Over App Store Fees
UK Debt Levels Sit Mid-Range Among Advanced Economies Despite Rising Pressures
UK Plans Royal Diplomacy with King Charles and Prince William to Reinvigorate Trade Talks with US
King Charles and Prince William Poised for Separate 2026 US Visits to Reinforce UK-US Trade and Diplomatic Ties
Apple Moves to Appeal UK Ruling Ordering £1.5 Billion in Customer Overcharge Damages
King Charles’s 2025 Christmas Message Tops UK Television Ratings on Christmas Day
The Battle Over the Internet Explodes: The United States Bars European Officials and Ignites a Diplomatic Crisis
Princesses Beatrice and Eugenie Join Royal Family at Sandringham Christmas Service
Fine Wine Investors Find Little Cheer in Third Year of Falls
UK Mortgage Rates Edge Lower as Bank of England Base Rate Cut Filters Through Lending Market
U.S. Supermarket Gives Customers Free Groceries for Christmas After Computer Glitch
Air India ‘Finds’ a Plane That Vanished 13 Years Ago
Caviar and Foie Gras? China Is Becoming a Luxury Food Powerhouse
Hong Kong Climbs to Second Globally in 2025 Tourism Rankings Behind Bangkok
From Sunniest Year on Record to Terror Plots and Sports Triumphs: The UK’s Defining Stories of 2025
Greta Thunberg Released on Bail After Arrest at London Pro-Palestinian Demonstration
Banksy Unveils New Winter Mural in London Amid Festive Season Excitement
UK Households Face Rising Financial Strain as Tax Increases Bite and Growth Loses Momentum
UK Government Approves Universal Studios Theme Park in Bedford Poised to Rival Disneyland Paris
UK Gambling Shares Slide as Traders Respond to Steep Tax Rises and Sector Uncertainty
Starmer and Trump Coordinate on Ukraine Peace Efforts in Latest Diplomatic Call
The Pilot Barricaded Himself in the Cockpit and Refused to Take Off: "We Are Not Leaving Until I Receive My Salary"
UK Fashion Label LK Bennett Pursues Accelerated Sale Amid Financial Struggles
U.S. Government Warns UK Over Free Speech in Pro-Life Campaigner Prosecution
Newly Released Files Shed Light on Jeffrey Epstein’s Extensive Links to the United Kingdom
Prince William and Prince George Volunteer Together at UK Homelessness Charity
UK Police Arrest Protesters Chanting ‘Globalise the Intifada’ as Authorities Recalibrate Free Speech Enforcement
Scambodia: The World Owes Thailand’s Military a Profound Debt of Gratitude
×